Kinliser Co., Ltd., a water heater replacement service, partners with Doors Co., Ltd., which operates "Gaiheki Tosou no Madoguchi" (Exterior Wall Painting Information Center)

Kinliser Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takanobu Mori, hereinafter referred to as "our company") is pleased to announce that we have entered into a business partnership with Doors Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masashi Korishi, hereinafter referred to as "Doors"), a wholly-owned subsidiary of NIFTY LIFESTYLE Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Takashi Narita; Securities Code: 4262, hereinafter referred to as "NIFTY LIFESTYLE").

This partnership aims to create a "total care environment for homes" where customers can consult without hesitation and smoothly address the diverse repair needs that arise with the aging of homes, by combining the strengths of our company, which supports "comfort inside the home" centered on water heater replacement and bathroom renovations, with Doors, which supports "preservation of the outside of the home" centered on exterior wall painting.

Background and Objectives of this Partnership

With the advancement of digital technology and the diversification of lifestyles, the needs for renovations sought by consumers are becoming increasingly sophisticated. In particular, exterior wall painting, water heater replacement, and bathroom renovations are areas closely related from the perspective of home maintenance and management, and they tend to occur around the same time due to deterioration from aging or daily use.

However, the renovation and home equipment industry remains highly specialized, with structural issues such as opaque pricing systems and difficulty in selecting contractors persisting. Consequently, consumers have had to repeatedly search for, consult with, get estimates from, and compare different specialized companies from scratch at each point in time, which has caused considerable trouble and psychological stress.

In light of this situation, this business partnership will leverage the synergy between our company, which provides prompt and high-quality online services and construction, and Doors, which holds a construction business license and provides high-quality, reasonably priced construction through its store network of "Gaiheki Tosou no Madoguchi Reform Kobo" with over 120 locations nationwide. We aim to fundamentally improve customer convenience by establishing a system that allows customers to access specialized services backed by reliable quality and guarantees without hesitation when facing any issues with their homes.

New Value Provided Through This Partnership

By effectively utilizing the customer touchpoints and assets of both companies, we will provide the following value towards the realization of seamless home maintenance, going beyond mere service introductions:

(1) Resolution of "Hesitation" and "Burden of Research" in Home Renovations

We will create an environment where customers facing issues such as exterior wall deterioration or water heating system malfunctions can access a trusted specialized contact point in a one-stop manner without needing to switch platforms. This will eliminate the effort of finding reliable contractors on their own and the risk of mismatches, significantly reducing the burden of information gathering.

(2) "Economic Benefits" for Supporting Multi-faceted Home Maintenance

We will offer unique preferential incentives (such as gift certificate benefits) to customers who pursue multi-faceted home care through this partnership, allowing them to use both services more affordably and wisely. By providing equal benefits to customers regardless of which contact point they start their consideration from, we will support them in planning a series of renovations, which can be costly, in a systematic and timely manner.

(3) Expansion of "Options" for Maintaining Homes Comfortably for a Long Time

Exterior elements such as walls and roofs are essential for protecting the building itself and ensuring long-term peace of mind. On the other hand, water heaters and bathrooms are equipment directly linked to daily living comfort. Through this partnership, we will provide accurate information and service guidance tailored to issues with the exterior and interior of the home, and work to create a support system that allows customers to broaden their perspectives and consider improvements to their living environment.

With this partnership, both companies will fully commence mutual customer referrals, leveraging their strong customer bases. This will strengthen the acquisition of potential customers considering home renovations.

There will be no significant impact on our company's performance due to this partnership.

Company Overviews

【Overview of Kinliser Co., Ltd.】

Our company provides home equipment services that enhance living comfort, focusing on the replacement of gas water heaters and EcoCute, as well as bathroom renovations. With the mission of "Never letting Japan's hot water run out," we aim to deliver safe, secure, warm, and happy lives to each and every customer by continuing to support the essential hot water supply for daily life.

- Company Name: Kinliser Co., Ltd.

- Location: 10F, D-LIFE PLACE Minami Aoyama, 2-26-1 Minami Aoyama, Minato-ku, Tokyo

- Representative's Title and Name: President and CEO, Takanobu Mori

- Business Activities:

Sales and installation of products including gas water heaters and EcoCute,

Bathroom and renovation business, gas and electricity retail business, bath additive D2C business

- HP: https://www.kinliser.co.jp/

【Overview of Doors Co., Ltd.】

- Company Name: Doors Co., Ltd.

- Location: 4F, TTD Building, 1-2-18 Mita, Minato-ku, Tokyo

- Representative's Title and Name: President, Masashi Korishi

- Business Activities:

Operation of "Gaiheki Tosou no Madoguchi," Japan's largest platform for exterior wall painting,

Contracting of renovation work, and development, manufacturing, and sales of paints

- HP: https://doors-inc.co.jp/

【Overview of NIFTY LIFESTYLE Co., Ltd.】

- Company Name: NIFTY LIFESTYLE Co., Ltd. (Securities Code: 4262)

- Representative's Title and Name: President, Takashi Narita

- Location: Nakano S Bright Twin, 2-46-1 Honcho, Nakano-ku, Tokyo

- Business Activities: Behavioral support services business

- HP: https://niftylifestyle.co.jp/

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