More Freedom for Mountain-Honed Functions. Caravan's 'CRV' with Over 70 Years of History Enters a New Stage as 'URBAN TRAIL GEAR'

CRV, a brand operated by Caravan Co., Ltd., which has pursued the art of making hiking boots for over 70 years, will implement a brand rebranding in September 2026 under the new concept 'URBAN TRAIL GEAR'. Genuine functionality demanded in the mountains. And sophisticated design that naturally blends into the city. Based on the technology and philosophy cultivated through hiking boot manufacturing, CRV proposes new gear that seamlessly connects the trail to everyday life. Redefining to keep walking. CRV is implementing this rebranding to clarify its brand concept and strengthen differentiation from existing brands. The conventional series system will be reviewed and renewed into a unified product line with advanced specifications and design. By integrating into a minimalist design that naturally fits into urban life while focusing on trail walking, the brand aims to be chosen by a wider range of users. Additionally, design rules including color and logo expressions have been restructured, and the logo has been renewed to enhance brand recognition and originality. A logo and tagline expressing the new world of CRV. CONCEPT: Functions born from over 70 years of history in hiking boot making. Design that harmonizes with an active lifestyle. The fusion of these two, URBAN TRAIL GEAR 'CRV', moves into a new world. Based on genuine functionality cultivated in the mountains, sublimated into a design that naturally fits into the city. CRV proposes 'URBAN TRAIL GEAR', a fusion of the philosophy of walking long distances and modern lifestyles. FIRST ACCESSORY COLLECTION: As a product symbolizing the new CRV, an accessory collection including backpacks, shoulder bags, and pouches will be released in advance. Special page: Lightness and strength for continuous walking. This collection uses high-performance materials from Challenge Sailcloth. By using materials that combine lightweight properties and high durability, it comfortably supports long-distance travel and active behavior. The Ultra series and ECOPAK are known as high-performance materials supported in long trail and UL cultures, achieving a high level of lightweight, durability, and waterproofness. UltraWeave Ultra200X, Ultra Grid, ECOPAK EPLX200D50T. Full-scale launch in September 2026. In fall 2026, the core footwear collection of the brand is scheduled to be launched. As 'URBAN TRAIL GEAR' that seamlessly connects the trail to daily life, CRV begins a new journey. [CRV Brand Site] https://www.caravan-web.com/f/brand/crv [CRV Instagram] https://www.instagram.com/crv_caravan/ ■ Customer Inquiries: Caravan Co., Ltd. MAIL: info@caravan-nature.co.jp URL: https://www.caravan-web.com/