Kitchhike Inc. (Headquarters: Atsabe-cho, Hiyama-gun, Hokkaido; President: Masaya Yamamoto), whose mission is to "Expand the value of regions and connect them to the future of the planet," has added 43 new regions and 132 gifts (products) to its catalog gift service "NIPPON LOCAL FOOD GIFT," which offers the food cultures of various regions in Japan along with their stories, during the period of March to May 2026.
During the same period, "NIPPON LOCAL FOOD GIFT" has significantly expanded its selection in major categories such as "tuna," "eel," " yakiniku," and "fruit," which are particularly popular as incentives for corporate campaigns and other corporate initiatives. Specifically, a total of 132 new products have been digitized, including the highest grade "natural Southern Bluefin Tuna," rare "Yusuhara Beef" and "Tosa Akaushi" brand wagyu, and premium fruits such as "Miyazaki Prefecture Ripe Mango (Taiyo no Tamago)" and "Kunigami Village, Okinawa Prefecture Ripe Gold Barrel," further enhancing the lineup to meet diverse needs. The company is also seeing a continued increase in corporate demand for using local products as incentives for customer promotion measures, such as for app users. By connecting producers across Japan with business scenes nationwide through local product gifts, Kitchhike is promoting further expansion of its value proposition and applications.
Kitchhike will continue to evolve its lineup of local products to meet a wider range of needs, from corporate campaigns, corporate gifts, employee benefits, and shareholder benefits to personal gifts, as an "choosable gift" service that allows recipients to select their preferred items via smartphone.
New Regions and Local Products - Partial Excerpt (as of May 31, 2026)
We introduce 3 particularly noteworthy items from the new regions and products added this term.
Featured Product 1 | Featured in [Miyagi Gift] [Tuna Gift]
Product Name: Natural Southern Bluefin Tuna Medium Fatty Tuna Caught by Shohōmaru
Producer/Business Name: Usufuku Honten Co., Ltd.
A "natural Southern Bluefin Tuna medium fatty tuna" with exceptional freshness, carefully line-caught one by one by a long-established company that has supported the rich ocean ecosystem in Kesennuma, Miyagi Prefecture for over 140 years. Delivered from "Usufuku Honten," which adheres to the traditional longline fishing method with the belief of "connecting to the next generation while coexisting with the sea, without depleting limited marine resources."
Featured Product 2 | Listed in [Kochi Gift] [Meat Gift]
Product Name: Yusuhara Beef Kataro-su for Yakiniku, 400g
Producer/Business Name: Tsuno-yama Livestock Public Corporation
Yusuhara Town, Kochi Prefecture, known as the "town above the clouds" at an altitude of 1,455m.
A rare "Yusuhara Beef," carefully raised one by one from calves born from their own mother cows amidst the magnificent nature of the Shikoku Karst.
Enjoy the exquisite tenderness and luxurious richness of fat from high-quality oleic acid, nurtured by the clear water from the headwaters of the Shimanto River.
Featured Product 3 | Featured in [Okinawa Gift] [Kunigami Gift] [Fruit Gift]
Product Name: Kunigami Village Ripe Gold Barrel
Producer/Business Name: Kunigami Village Tourism and Products Co., Ltd.
The king of pineapples, with golden flesh and overflowing ripe sweetness.
A "ripe Gold Barrel" that is rarely found on the market, carefully cultivated over three years in Kunigami Village, a World Natural Heritage site.
This is the pinnacle of domestic pineapple, with a dense sweetness exceeding 15 degrees Brix, a rich aroma, and juicy flesh that is soft to the core.
For those in charge of shareholder benefits and campaigns
"NIPPON LOCAL FOOD GIFT" is already utilized by over 50 companies in various business scenarios, including B2C customer campaign prizes, shareholder benefits, corporate sales souvenirs, internal events, and employee benefits. With the expansion of this season's lineup, the variety has further increased, from meat, seafood, and rice to seasonal fruits and traditional regional seasonings.
Three benefits of corporate use
Improved appeal: By using "rare local brands" and "delicious regional products" as prize hooks, it increases user participation.
Directly linked to CSR/SDGs communication: The distribution of gifts directly supports regional producers, enabling marketing with high social contribution.
Easy operation: e-gift対応 (e-gift support) by simply sending a URL. Flexible support for everything from individual campaigns to large-scale campaigns without the need for address collection or inventory management.
Examples of corporate adoption
<Adoption Examples (Partial Introduction)>
◼︎ Major gasoline station company
Adopted "Hokkaido Gift" and "Kyushu Gift" as lottery prizes for official app users.
◼︎ Automobile dealer regional branch
Adopted "Shiga Gift" and "Kyoto Gift" as campaign prizes for vehicle purchase contracts.
◼︎ IT company
Utilized "Yamagata Gift" as a sales tool for an event held in Yamagata.
◼︎ Public Interest Incorporated Foundation
Adopted "Shimane Gift" as a campaign prize to expand the related population of Shimane.
◼︎ Juroku Financial Group, Inc.
Featured Juroku Bank's partner products and adopted "Aichi/Gifu Gift" as a prize for a campaign to promote investment product purchases.
◼︎ Saga Bank Co., Ltd.
Featured Saga Bank's partner products and adopted "Saga Gift" as a prize for a campaign to promote investment product purchases.
▼Corporate Adoption Performance (Over 50 Companies)
https://n-localfoodgift.com/biz
What is "NIPPON LOCAL FOOD GIFT"?
"NIPPON LOCAL FOOD GIFT" is a choosable gift service that offers the unique food cultures of various regions in Japan. We deliver products that embody the climate of their respective regions, selected from 1,724 municipalities across 47 prefectures, as a catalog gift along with the producers' aspirations and the stories behind their deliciousness.
We select products loved by local residents from across the country based on the three axes of "REGION," "CULTURE," and "PEOPLE," featuring over 300 regional businesses and over 1,000 items including rice, meat, seafood, vegetables, processed goods, sweets, and sake. We provide an experience of connecting with regions through food.
Furthermore, it contributes to sales expansion for regional businesses by serving as a new distribution channel beyond direct sales. We aim to become infrastructure that supports regional producers and businesses, and leads to the rediscovery of the value of regional food cultures.
Inquiries here
We propose new gift communication for companies. We provide total support from gift planning and development to delivery and order reception/management, realizing measures that lead to long-term corporate value improvement. Let's co-create new gift value together.
▼Inquiries here Please inquire using the form below. https://n-localfoodgift.com/contact
About Kitchhike Inc.
Kitchhike's mission is to "Expand the value of regions and connect them to the future of the planet." As a brand production and platform company, we polish the value of each "region" worldwide so that it becomes a pioneer of the future, creating new cultural and economic spheres. We develop regional businesses that bring innovation from regions to the entire globe.
Atsabe Headquarters: 92-1 Kamisato, Atsabe-cho, Hiyama-gun, Hokkaido
Tokyo Office: ROUTE89 BLDG.4F, 4-13-9 Higashi-Ueno, Taito-ku, Tokyo
President: Masaya Yamamoto (Expert, Model City for Regional Revitalization SDGs Solutions, Cabinet Office)
Established: December 2012
HP: https://kitchhike.jp/
<List of Businesses>
◎ "Hoikuen Ryugaku" (Nursery School Study Abroad): A living experience where families stay in a region for 1-2 weeks with children as the main focus.
https://hoikuen-ryugaku.com/
◎ "NIPPON LOCAL FOOD GIFT": A gift service for regional food.
https://n-localfoodgift.com/
◎ "Kodomo to Chiiki no Mirai Kenkyujo" (Research Institute for Children and the Future of Regions): A business studio that creates the future of children and regions in partnership with regions and local governments.
https://kitchhike.jp/studio
<Awards>
"Hoikuen Ryugaku," a living experience where families stay in a region for 1-2 weeks with children as the main focus, has received numerous awards, including the "16th Parenting Award" for Japan's parenting trends in 2023 selected by a popular parenting magazine, "Excellent 3 Cases" from the Cabinet Office's "Public-Private Partnership Platform for Regional Revitalization SDGs," the Cabinet Office's "2023 Regional Revitalization Telework Award - Project Participation Category for Regional Issue Resolution," and the Minister of Land, Infrastructure, Transport and Tourism Award (highest award) at the "FY2023 Regional Creation Award" from the Ministry of Land, Infrastructure, Transport and Tourism.
FACT BOX
- Source: PR TIMES
- Category: 企業発表