AI Can Create Correct Output. But It Doesn't Move People.
KiiRO1010 Inc. launches a 'Communication Design' support service in April 2026 for companies using generative AI. It solves the issue where AI creates correct but unmoving text by applying human 'subtractive editing' to resonate with readers.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 02:00
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 10:10 (10h 8m after Collected)
The use of AI in companies is advancing, and its introduction is accelerating especially in the 'broadcasting domain' such as text creation, advertising production, SNS operation, and PR tasks. While AI is fast, accurate, and can generate output above a certain standard, new challenges are emerging, such as 'It is correct but does not convey' and 'It is well-structured but does not move people.'
To address these issues, KiiRO1010 Inc. (Headquarters: Minato-ku, Tokyo, Representative: Shin Koda), which supports communication design between companies and consumers, began offering 'Communication Design' support in April 2026 for companies advancing their use of generative AI in areas like writing, ad creation, SNS operation, and PR.
■ Texts created by AI often actually fail to convey the message.
Text generation by AI is rapidly spreading within corporate activities.
- Creating SNS post texts
- Drafting advertising copies
- Drafting press releases
- Organizing text for sales materials and proposals
In these tasks, AI is highly effective. It is widely used by many companies as a means to produce texts above a certain standard in a short time and improve operational efficiency.
However, in the actual workplace, voices like the following are increasing:
- It is well-structured but leaves no impression
- It is easy to understand but receives no reaction
- It is polite but people do not read it through
- The information is correct but generates no interest
It works as a piece of text. However, it is not reaching the reader.
■ The problem is not the 'transmission of correctness,' but the 'design of how it is conveyed' to the reader.
What is important in corporate communication is not just putting out correct information.
Who is the reader?
What are they interested in right now?
What kind of information are they looking for?
What kind of angle will move their feelings?
Only by determining this sense of distance and temperature with the reader can a text truly convey a message.
AI excels at organizing information and generating text.
On the other hand, adjusting the way things are communicated to match the recipient's interests and emotions is still a difficult area for AI.
As a result, even if the text is correct, it fails to reach the reader and remains unconveyed.
■ AI is good at addition. What is needed for communication design is subtraction.
AI is excellent at gathering information, organizing it, and summarizing it into text above a certain standard.
Therefore, texts created by AI naturally tend to become an 'addition.'
- Including everything you want to say
- Piling up careful explanations
- Increasing the amount of information
- Reinforcing correctness
Such texts are well-organized in content and excel at explaining things correctly.
That is exactly why they tend to become 'texts that can be understood, but leave no impression' if left as they are.
However, texts that resonate with people are often made through 'subtraction.'
The subtraction mentioned here does not mean simply making the text shorter.
It means clarifying what you want to say while leaving room for the reader to think.
Not explaining too much, and making them think a little.
When the reader's mind moves, the text becomes a communication that reaches people for the first time.
Refining information into a state that is conveyed.
KiiRO1010 believes that this editing by subtraction is the very skill needed for future corporate communication.
People create, AI organizes. And people give it meaning.
This division of roles will become important from now on.
■ Many companies are 'fixing' AI texts. But the perspective of fixing is different.
In reality, many companies do not just broadcast the text created by AI as it is.
They check, correct, and arrange it internally before releasing it to the world.
- Does it match the facts?
- Are there any typos or omissions?
- Is there anything unnatural in the expression?
- Is the content appropriate for the company or brand?
Such checks are naturally necessary.
However, that alone is not enough.
What is truly necessary is not whether it is correct as a text, but the perspective of whether it is in a 'state that conveys' to the reader.
- Does it start from the recipient's interests?
- Is there a reason to read it?
- Does it make you want to read to the end?
- Can they receive it as their own matter?
- Does it make them want to take action?
Only when this 'communication design' is properly set up will corporate communication lead to results.
KiiRO1010 believes that what companies should compete for in the AI era is not the speed of creating text, but the ability to transform it into a communicative form that moves people.
■ What is needed in the AI era is 'creating a state that reaches' rather than 'making it write.'
What companies need from now on is not just making AI write texts.
Who will that text reach?
With what sense of distance will it be received?
What temperature will move their hearts?
Only by designing up to that point will AI demonstrate its true power.
KiiRO1010 believes that the same issues will expand not only in text but also in video, images, and advertising expressions created by AI in the future.
AI can create correct output.
To address these issues, KiiRO1010 Inc. (Headquarters: Minato-ku, Tokyo, Representative: Shin Koda), which supports communication design between companies and consumers, began offering 'Communication Design' support in April 2026 for companies advancing their use of generative AI in areas like writing, ad creation, SNS operation, and PR.
■ Texts created by AI often actually fail to convey the message.
Text generation by AI is rapidly spreading within corporate activities.
- Creating SNS post texts
- Drafting advertising copies
- Drafting press releases
- Organizing text for sales materials and proposals
In these tasks, AI is highly effective. It is widely used by many companies as a means to produce texts above a certain standard in a short time and improve operational efficiency.
However, in the actual workplace, voices like the following are increasing:
- It is well-structured but leaves no impression
- It is easy to understand but receives no reaction
- It is polite but people do not read it through
- The information is correct but generates no interest
It works as a piece of text. However, it is not reaching the reader.
■ The problem is not the 'transmission of correctness,' but the 'design of how it is conveyed' to the reader.
What is important in corporate communication is not just putting out correct information.
Who is the reader?
What are they interested in right now?
What kind of information are they looking for?
What kind of angle will move their feelings?
Only by determining this sense of distance and temperature with the reader can a text truly convey a message.
AI excels at organizing information and generating text.
On the other hand, adjusting the way things are communicated to match the recipient's interests and emotions is still a difficult area for AI.
As a result, even if the text is correct, it fails to reach the reader and remains unconveyed.
■ AI is good at addition. What is needed for communication design is subtraction.
AI is excellent at gathering information, organizing it, and summarizing it into text above a certain standard.
Therefore, texts created by AI naturally tend to become an 'addition.'
- Including everything you want to say
- Piling up careful explanations
- Increasing the amount of information
- Reinforcing correctness
Such texts are well-organized in content and excel at explaining things correctly.
That is exactly why they tend to become 'texts that can be understood, but leave no impression' if left as they are.
However, texts that resonate with people are often made through 'subtraction.'
The subtraction mentioned here does not mean simply making the text shorter.
It means clarifying what you want to say while leaving room for the reader to think.
Not explaining too much, and making them think a little.
When the reader's mind moves, the text becomes a communication that reaches people for the first time.
Refining information into a state that is conveyed.
KiiRO1010 believes that this editing by subtraction is the very skill needed for future corporate communication.
People create, AI organizes. And people give it meaning.
This division of roles will become important from now on.
■ Many companies are 'fixing' AI texts. But the perspective of fixing is different.
In reality, many companies do not just broadcast the text created by AI as it is.
They check, correct, and arrange it internally before releasing it to the world.
- Does it match the facts?
- Are there any typos or omissions?
- Is there anything unnatural in the expression?
- Is the content appropriate for the company or brand?
Such checks are naturally necessary.
However, that alone is not enough.
What is truly necessary is not whether it is correct as a text, but the perspective of whether it is in a 'state that conveys' to the reader.
- Does it start from the recipient's interests?
- Is there a reason to read it?
- Does it make you want to read to the end?
- Can they receive it as their own matter?
- Does it make them want to take action?
Only when this 'communication design' is properly set up will corporate communication lead to results.
KiiRO1010 believes that what companies should compete for in the AI era is not the speed of creating text, but the ability to transform it into a communicative form that moves people.
■ What is needed in the AI era is 'creating a state that reaches' rather than 'making it write.'
What companies need from now on is not just making AI write texts.
Who will that text reach?
With what sense of distance will it be received?
What temperature will move their hearts?
Only by designing up to that point will AI demonstrate its true power.
KiiRO1010 believes that the same issues will expand not only in text but also in video, images, and advertising expressions created by AI in the future.
AI can create correct output.