With 90% Awareness and a ¥153 Billion Market: How to Turn Short Dramas into IPs to Cultivate Fans and Generate Revenue? — Case Study of Joint IP Project with TV Tokyo to Be Revealed at Marketing LEADERS 100

CREAVE Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Mana Nakamura; a subsidiary of Gaiax Inc., Tokyo Stock Code: 3775; hereinafter "CREAVE"), a company that solves corporate marketing challenges through co-creation with creators, will speak at the marketing conference 'Marketing LEADERS 100 ~Abandon Common Sense and Create Accelerated Breakthroughs~' hosted by TWOSTONE AIvita Co., Ltd. (TWOSTONE&Sons Group). The event will be held online from July 28 to 31, 2026.

On July 31 (Fri), CREAVE's President and CEO Mana Nakamura will co-present with a producer from TV Tokyo, focusing on their joint IP development project 'Koreja Arikitari Sugiru.' (This Is Too Ordinary), discussing IP strategies originating from short-form dramas.

Registration link:

Session Overview

Date and Time: July 31, 2026 (Fri) 15:45–16:25

Theme: 'The Era of IP Born from Short Dramas!? Fan Engagement and Monetization Strategies via Short-Drama-Originated IP'

Speakers:

Minami Kase, Producer, TV Tokyo Corporation

Mana Nakamura, President and CEO, CREAVE Inc. (Executive Officer, Gaiax Inc.)

Format: Online (Free to attend; entry and exit allowed at any time)

Short Dramas, Now Recognized by Over 90% of the Population, Are Entering the Era of IP Creation

Short-form dramas have now become a "national" content phenomenon with over 90% awareness, and the domestic market is projected to reach ¥153 billion by 2026. Character and world-building originating from social media-based short dramas are increasingly evolving into full-fledged "IPs." In this session, CREAVE and TV Tokyo—leaders at the forefront of this trend—will share practical methods for cultivating fanbases and monetizing short-drama-originated IPs.

TV Tokyo × CREAVE's Joint IP 'Koreja Arikitari Sugiru.' (This Is Too Ordinary)

In December 2025, the two companies jointly launched the short-form drama account 'Koreja Arikitari Sugiru.' as part of an 'IP Creation Project' aimed at developing digital-native global IPs. By combining TV Tokyo's expertise in entertainment content production and media distribution with CREAVE's proven know-how in 'fan engagement through short-form dramas,' they are pushing IP expansion beyond social media.

Details: TV Tokyo and CREAVE Launch Joint 'IP Creation Project' via Short-Form Dramas

https://prtimes.jp/main/html/rd/p/000000770.000003955.html

CREAVE's Own IP 'Majitsukeru no wa Ashita kara. "Maji Ashita"' Surpasses 1 Billion Total Views

Since its launch in February 2025, CREAVE's original IP 'Majitsukeru no wa Ashita kara. "Maji Ashita"' (I'll Get Serious Starting Tomorrow. "Seriously Tomorrow") has surpassed 1 billion total views and 400,000 followers within just 10 months. Leveraging its success in building core fanbases through virtual short dramas (VSD), CREAVE is expanding its support for corporate short-form drama marketing.

Details: 'Majitsukeru no wa Ashita kara' Surpasses 1 Billion Total Views! Director and CEO Reveal the Secrets Behind Fan Acquisition

https://prtimes.jp/main/html/rd/p/000000785.000003955.html

Conference Overview

Name: Marketing LEADERS 100 ~Abandon Common Sense and Create Accelerated Breakthroughs~

Dates: July 28 (Tue) – 31 (Fri), 2026, 10:00–18:00

Format: Online (Free to attend; entry and exit allowed at any time)

Speakers: 100 speakers in total

Host: TWOSTONE AIvita Co., Ltd. (TWOSTONE&Sons Group)

Registration:

https://expertpartners.jp/marketing/seminar/260728-31//?aivita_conference=creave

Additional Press Releases

〈Short Drama Market and Trends〉

TikTok is the top viewing platform for short dramas at 42.4%! CREAVE Releases Short Drama Market Trends Report (May 2026)

https://prtimes.jp/main/html/rd/p/000000809.000003955.html

CREAVE Publishes '2025 Short Drama Market Summary and 2026 Trend Forecast' (December 2025)

https://prtimes.jp/main/html/rd/p/000000766.000003955.html

〈Creator Community / Snapmart Business Expansion〉

Snapmart Celebrates 10th Anniversary: Creator Network Reaches 350,000, Adopted by Over 220 Companies, Launches Ambassador Program (June 2026)

https://prtimes.jp/main/html/rd/p/000000817.000003955.html

〈Interviews Featuring CREAVE CEO Mana Nakamura〉

How to Reach Gen Z? In-Depth Analysis of Short Drama Strategy Behind 400 Million Views 'Maji Ashita' (October 2025)

https://www.gaiax.co.jp/blog/short-drama-strategy/

Turning Passion into Business: From Leading a Business Unit in Year One to Becoming a Subsidiary CEO, Then an Executive Officer in Five Years—Building a Unique Career at Gaiax in an Environment That Trusts and Empowers Your Ambitions (May 2025)

https://www.gaiax.co.jp/blog/executive-officer-in-5-years/

About CREAVE Inc.

CREAVE (pronounced "Kreev") is a professional collective dedicated to SNS marketing and creative support, driven by the mission 'toward a world where warm, meaningful connections are felt.' We deliver authentic SNS marketing solutions through co-creation with a network of 350,000* creators. To date, we have supported over 300 companies, with extensive experience across consumer-facing sectors including cosmetics, food, interior goods, and home appliances.

*Total number of registered creators on Snapmart as of October 2024

*For more details on our services, please visit our website:

URL: https://creave.co.jp/service/

CREAVE Inc. Overview

Founded: August 2016

President and CEO: Mana Nakamura

Headquarters: 2-5-3 Midoriso Nagatacho, Chiyoda-ku, Tokyo

Business: SNS consulting, creator marketing, stock photo services

URL: https://creave.co.jp/

Gaiax Inc. Overview

Founded: March 1999

Representative Executive Officer and CEO: Yuji Ueda

Headquarters: 2-5-3 Midoriso Nagatacho, Chiyoda-ku, Tokyo

Business: Social media services, web3/DAO initiatives, incubation

URL: https://www.gaiax.co.jp/