Gaiax Joins as Co-Organizer of ATAMI SCHOLE's Parent-Child Program Aiming to Cultivate Entrepreneurship in Preschoolers and Elementary School Children; Hosts "Summer Parent-Child Experience Program 2026" in Atami's Ajiro

Gaiax Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Executive Officer and President: Yuji Ueda; Securities Code: 3775) will join as a co-organizer, alongside AJIRO LIFE Inc., of the parent-child experiential program "Summer Parent-Child Experience Program 2026," hosted by the nonprofit organization TOKUBUN Education Association's "ATAMI SCHOLE." The program will take place over two days on July 25 (Sat) and 26 (Sun), 2026, at AJIRO MUSUBI (former Ajiro Elementary School) in Ajiro, Atami City, Shizuoka Prefecture.

Set in Ajiro, Atami—a location just about 90 minutes from Tokyo—this two-day program invites children aged five and above, along with their guardians, to learn through the themes of "food" and "local community." Participants will engage in hands-on experiences such as salt-making, preparing brown rice balls and miso soup, developing sales strategies, and actually selling products at a children's market. Through this end-to-end experience, children will begin cultivating entrepreneurial skills—known as entrepreneurship—from an early age.

Application and details: https://atamischole.com/program_summer

Purpose of Co-Organizing: Cultivating Future Entrepreneurs from Preschool and Elementary School Age

Gaiax is co-organizing this program with the goal of nurturing future entrepreneurs.

Through collaboration with academic, industrial, and governmental partners, Gaiax has implemented entrepreneurship education programs for elementary through high school students across various regions. We believe that the foundational skills of an entrepreneur—identifying challenges, turning ideas into reality, and delivering value to others—should be introduced as enjoyable experiences as early as possible.

This program targets children aged five and above, enabling preschoolers and elementary school students, together with their parents, to jointly experience the full cycle of creating, thinking, and selling. We believe that early success experiences—such as bringing joy to others through one's own ideas—can lay the foundation for a future generation of innovators and entrepreneurs within this community and society. With this vision, Gaiax has joined forces with ATAMI SCHOLE (TOKUBUN Education Association) and AJIRO LIFE Inc. as a co-organizer of this initiative.

By combining Ajiro's local resources and food culture with Gaiax's expertise in entrepreneurial education, we aim to offer a new form of learning where parents and children can jointly experience the entire process from creation to sales.

Program Overview

Program Name

Summer Parent-Child Experience Program 2026

Dates

July 25 (Sat) – 26 (Sun), 2026 (2 days)

Time

10:00–16:00 each day

Venue

AJIRO MUSUBI (former Ajiro Elementary School), 195-1 Ajiro, Atami City, Shizuoka Prefecture, 1F (Approx. 17-minute walk from "Ajiro Station" on the JR Ito Line)

Target Participants

Parents and children aged five and above

Capacity

10 parent-child pairs

Participation Fee

6,000 JPY per parent-child pair

(Additional 3,000 JPY per extra adult / 2,000 JPY per extra child)

Program Content

Salt-making experience / Brown rice ball and miso soup preparation / Sales strategy workshop / Children's market sales experience / Screening of the film "Dreaming of School Lunch"

What to Bring

Drink / Hat / Towel / Apron / Headscarf / Comfortable clothing / Shoes that can get dirty

Organizers

TOKUBUN Education Association / ATAMI SCHOLE

Co-Organizers

AJIRO LIFE Inc. / Gaiax Inc.

How to Apply

Apply via the official website

https://atamischole.com/program_summer

Application Deadline

July 10 (Fri), 2026

Program Details

Salt-Making Experience: At Ajiro, close to the sea, participants will connect with the origins of food and nature's bounty through salt-making.

Brown Rice Ball and Miso Soup Preparation: Children and parents will experience preparing meals from start to finish, learning the importance of food.

Sales Strategy Workshop: Children will work in teams to brainstorm ideas on what to sell, to whom, and how to deliver it.

Children's Market Sales Experience: Putting their strategies into action, children will gain firsthand experience in selling and delivering value.

Screening of "Dreaming of School Lunch": A documentary on food and education, to be watched together by parents and children.

Application Process

Visit the official website (https://atamischole.com/program_summer)

Fill out the application form with required details (Deadline: July 10 (Fri), 2026)

About Gaiax's Entrepreneurship Education

Gaiax collaborates with academic, industrial, and governmental partners to deliver entrepreneurship education programs primarily targeting elementary and high school students. Through experiences that turn ideas into action and engage with society, we promote learning that cultivates essential entrepreneurial skills for the future, across various regions.

About ATAMI SCHOLE

ATAMI SCHOLE is a learning initiative operated by the TOKUBUN Education Association, based in Ajiro, Atami City. Through experiential activities centered on local community, nature, and food, we aim to nurture children's curiosity and their ability to learn and create independently.

Official website: https://atamischole.com/

Inquiries Regarding the Program (Participation, Media Coverage)

ATAMI SCHOLE (TOKUBUN Education Association), Contact: Tsurubuchi

E-mail: info@atamischole.com / TEL: 090-4934-2443

Company Overview: Gaiax Inc.

Founded: March 1999

Representative Executive Officer and President: Yuji Ueda

Headquarters: 2-5-3 Midoriso Nagatacho, Chiyoda-ku, Tokyo

Business Activities: Social media services, web3/DAO services, incubation services

URL: https://www.gaiax.co.jp/