Princess Cruises Introduces POURS, a Refreshed Signature Beverage Program Enhancing Premium and Non-Alcoholic Experiences at Sea

Princess Cruises announced the launch of POURS, a refreshed signature beverage program designed to further elevate the onboard guest experience. The program offers a broad lineup ranging from carefully selected premium spirits shaped by their creators’ vision to innovative zero-proof and non-alcoholic beverages. The new POURS program will be introduced across the fleet starting in summer 2026. It replaces the previous Love Line Premium Liquors collection and represents an evolution in both design and guest experience. In addition to curated cocktails, wines and beers, the program expands wellness-oriented non-alcoholic and zero-proof menus under a refined, modern concept. Sami Kohen, Vice President of Food and Beverage at Princess Cruises, said: “POURS was developed to meet guests’ needs in each moment. Today’s travelers increasingly value a balance between elevated indulgence and wellness. This program delivers a premium experience with attention to detail and an inclusive perspective. From sophisticated craft cocktails to thoughtfully designed wellness-minded menus, it creates a more elevated moment while preserving the distinctive appeal of Princess Cruises.” The signature beverage collection is built around two concepts: spirits, and zero-proof and non-alcoholic beverages. Each has its own character while blending seamlessly within a unified menu. The spirits selection includes premium cocktails, wines, beers and easy-to-enjoy drinks shaped by creators’ stories and crafted with selected ingredients and modern mixology techniques. Featured brands include Pantalones Organic Tequila by Camila and Matthew McConaughey, Sláinte Irish Whiskey by Liev Schreiber, Meili Vodka by Jason Momoa, Archer Roose by Elizabeth Banks, Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, and Melorosa Wine by Jason Aldean, Kasi Wicks and Chuck Wicks. The zero-proof and non-alcoholic lineup includes creator-led alcohol-free spirits, wines and beers, along with new wellness-oriented creations and non-alcoholic cocktails. Kylie Minogue’s Sparkling Rosé is also part of the lineup. Because both alcoholic and non-alcoholic options are presented in one cohesive menu, guests can choose more freely according to their preferences. One of the program’s innovative features is a non-alcoholic collection carefully designed around mood and preference. These drinks incorporate adaptogens, botanicals and functional ingredients to help guests maintain a better state of well-being during their voyage. The menu is organized into intuitive categories: Energize, Focus, Invigorate, Recover and Calm. Adaptogens include ashwagandha powder to support gentle energy, reishi mushroom powder to support resilience to stress, lemon balm tincture to help ease anxiety, ginseng to enhance energy and focus, and maca to support stamina and hormonal balance. Signature non-alcoholic cocktails on the menu include Golden Orchard, Serene Bloom, Tropical Balance, Lime Serenity and Garden Ember. Each drink is designed to deliver depth and satisfaction while taking well-being into consideration. The broader non-alcoholic beverage selection also features refined craft drinks focused on exceptional taste and fresh ingredients, including Passion Fruit Margarita, Tropical Margarita, Ambar Maria and Café con Banana. The lineup emphasizes both flavor and experience. Eligible drinks under the program are included in the Princess Plus and Princess Premier beverage packages and can be enjoyed across a variety of onboard venues and occasions. Princess Cruises says POURS will be available across its entire fleet, offering a richer cruise experience tailored to each guest’s preferences. Known as “The Love Boat” after the U.S. television series, Princess Cruises is one of the world’s most iconic cruise brands. Combining the services of large ships with the attentive, personalized care associated with smaller vessels, the company brings millions of guests each year to popular destinations for dream vacations. Princess offers spacious staterooms, world-class dining, spectacular performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences, numerous activities and MedallionClass service across destinations including the Caribbean, Alaska, the Panama Canal, the Mexican Riviera, Europe, South America, Australia and New Zealand, the South Pacific, Hawaii, Asia, Canada and New England, Antarctica and world cruises. Its newest innovative ship, Star Princess, is scheduled to debut in October 2025, while sister ship Sun Princess was named No. 1 in the mega ship category by Condé Nast Traveler for two consecutive years. Princess Cruises is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).