【Free Report Release】Gift Confectionery: How Do Customers Search? Unraveling "Modern Search Methods" and "Word-of-Mouth Impact" with a 900-Person Survey
Canly Inc., a company developing and providing "Canly Store Traffic," a service for centralized management of Google Business Profile and social media, has released a free report on consumer behavior when choosing gift confectionery. The report, based on a 900-person survey, reveals that customers heavily rely on Google Maps and word-of-mouth reviews in their search process, highlighting the critical importance of optimizing Google Maps for store customer acquisition.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 21:00
- 🔍 Collected: May 7, 2026 at 12:31
- 🤖 AI Analyzed: May 7, 2026 at 22:02 (9h 30m after Collected)
Canly Inc. (Location: Shinagawa-ku, Tokyo; Representative Directors: Mamoru Tatsumi, Yutaro Akiyama), which develops and provides "Canly Store Traffic," a centralized management service for Google Business Profile™, websites, and various social media, is pleased to announce the free release of its report for the confectionery industry: "How customers search for gift confectionery: Unraveling modern search methods and the impact of word-of-mouth through a consumer survey."
Request the free report here
Recently, when buying confectionery as gifts or souvenirs, an increasing number of customers choose stores after researching them in advance on their smartphones.
So, what exactly do customers look at now to decide, "I'll go to this store"?
Data shows that when searching for stores, the use of "Google Maps" is significantly more frequent than official websites.
And a major factor influencing the decision of which store to choose is "word-of-mouth reviews."
It has become clear that customers check reviews looking for "honest opinions" and "unofficial information," and if they receive a negative impression there, they tend to "exclude that store from their options."
For Google Maps, which many customers use to research store information, reviews, and more, enriching store information, photos, and responding to reviews in advance is the first step to protecting important customer touchpoints and being chosen by customers.
Based on this consumer behavior data, this report explains the "key points for Google Maps preparation" that are useful for creating customer touchpoints.
▼What you will learn from this material
Understanding the most used information sources and search procedures for finding confectionery, explained with data
Key points of reviews that make customers "exclude a store from their options"
Start here! Key points for Google Maps preparation
▼【Free】Download here (60 seconds to complete input)
https://jp.can-ly.com/whitepaper/wp125/?utm_source=wp&utm_medium=wp&utm_campaign=prtimes
If you have any questions, please feel free to contact us.
We look forward to your continued support.
■About Canly Store Traffic
"Canly Store Traffic" is a cloud service for store management that centrally manages store customer acquisition media such as Google Business Profile, Yahoo! Place, Apple Maps, websites, apps, and social media, thereby reducing management and operational costs, identifying store operational challenges through data analysis, and leading to improvement measures. It does not merely provide tools, but also offers operational support by experienced staff who work alongside customers.
Service page: https://jp.can-ly.com/
Request materials here: https://jp.can-ly.com/whitepaper/service/
Companies that have adopted Canly (partial list)
■About Canly Welfare
Canly Welfare is a welfare service that utilizes the map information data of "Canly Store Traffic" (a system that centrally manages over 130,000 store information entries) to allow part-time, temporary, and dispatched staff to receive various benefits using maps, regardless of employment type or work location.
Furthermore, it is a service that can be easily considered by companies that have previously postponed the introduction of welfare benefits, as it can contribute to sales and branding improvement through its use as a customer acquisition channel and in-house discount DX functions.
Service page: https://fuk-ly.com/
Request materials here: https://fuk-ly.com/form/demo
Canly Welfare (Fuk-ly) posted coupons (partial list)
■Company Overview
Company Name: Canly Inc.
Established: August 15, 2018
Co-CEOs: Mamoru Tatsumi / Yutaro Akiyama
Location: Tennoz Ocean Square 6F, 2-2-20 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business Activities: Development and provision of "Canly Store Traffic," a SaaS for centralized management and analysis of store accounts.
Development and provision of "Canly Welfare," a welfare service that allows searching for nearby coupons on a map.
SNS operation consulting business, etc.
HP: https://jp.can-ly.com/
■About Recruitment
Canly is actively recruiting for all positions to further expand and accelerate its services.
Please see the recruitment page below for details.
・View recruitment site
https://recruit.can-ly.com/
■Contact Us
Contact Person: Taisei Kanda
E-mail: canly.contact@can-ly.com
Keywords:
Request the free report here
Recently, when buying confectionery as gifts or souvenirs, an increasing number of customers choose stores after researching them in advance on their smartphones.
So, what exactly do customers look at now to decide, "I'll go to this store"?
Data shows that when searching for stores, the use of "Google Maps" is significantly more frequent than official websites.
And a major factor influencing the decision of which store to choose is "word-of-mouth reviews."
It has become clear that customers check reviews looking for "honest opinions" and "unofficial information," and if they receive a negative impression there, they tend to "exclude that store from their options."
For Google Maps, which many customers use to research store information, reviews, and more, enriching store information, photos, and responding to reviews in advance is the first step to protecting important customer touchpoints and being chosen by customers.
Based on this consumer behavior data, this report explains the "key points for Google Maps preparation" that are useful for creating customer touchpoints.
▼What you will learn from this material
Understanding the most used information sources and search procedures for finding confectionery, explained with data
Key points of reviews that make customers "exclude a store from their options"
Start here! Key points for Google Maps preparation
▼【Free】Download here (60 seconds to complete input)
https://jp.can-ly.com/whitepaper/wp125/?utm_source=wp&utm_medium=wp&utm_campaign=prtimes
If you have any questions, please feel free to contact us.
We look forward to your continued support.
■About Canly Store Traffic
"Canly Store Traffic" is a cloud service for store management that centrally manages store customer acquisition media such as Google Business Profile, Yahoo! Place, Apple Maps, websites, apps, and social media, thereby reducing management and operational costs, identifying store operational challenges through data analysis, and leading to improvement measures. It does not merely provide tools, but also offers operational support by experienced staff who work alongside customers.
Service page: https://jp.can-ly.com/
Request materials here: https://jp.can-ly.com/whitepaper/service/
Companies that have adopted Canly (partial list)
■About Canly Welfare
Canly Welfare is a welfare service that utilizes the map information data of "Canly Store Traffic" (a system that centrally manages over 130,000 store information entries) to allow part-time, temporary, and dispatched staff to receive various benefits using maps, regardless of employment type or work location.
Furthermore, it is a service that can be easily considered by companies that have previously postponed the introduction of welfare benefits, as it can contribute to sales and branding improvement through its use as a customer acquisition channel and in-house discount DX functions.
Service page: https://fuk-ly.com/
Request materials here: https://fuk-ly.com/form/demo
Canly Welfare (Fuk-ly) posted coupons (partial list)
■Company Overview
Company Name: Canly Inc.
Established: August 15, 2018
Co-CEOs: Mamoru Tatsumi / Yutaro Akiyama
Location: Tennoz Ocean Square 6F, 2-2-20 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business Activities: Development and provision of "Canly Store Traffic," a SaaS for centralized management and analysis of store accounts.
Development and provision of "Canly Welfare," a welfare service that allows searching for nearby coupons on a map.
SNS operation consulting business, etc.
HP: https://jp.can-ly.com/
■About Recruitment
Canly is actively recruiting for all positions to further expand and accelerate its services.
Please see the recruitment page below for details.
・View recruitment site
https://recruit.can-ly.com/
■Contact Us
Contact Person: Taisei Kanda
E-mail: canly.contact@can-ly.com
Keywords: