Kangen Agent Signs First Sponsorship Deal with Streamer 'Kenki'
Kangen Agent, a firm committed to high compensation for IT engineers, signed its first broadcast sponsorship deal with streamer Kenki on May 20, 2026. The move aims to strengthen employer branding by respecting the gaming culture prevalent among its employees.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 02:30
- 🔍 Collected: May 22, 2026 at 18:01
- 🤖 AI Analyzed: May 22, 2026 at 18:06 (4 min after Collected)
Kangen Agent Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Daiki Ito), known for prioritizing high return rates and transparency for IT engineers, announced the signing of a sponsorship agreement with streamer Kenki (@T_kenki) on May 20, 2026. This marks the company's first-ever sponsorship.
■ Overview of the Agreement
- Commencement Date: May 20, 2026
- Form: Broadcast Sponsorship
■ Background of the Agreement
The agreement was initiated based on the long-term friendship between Kenki and Kangen Agent's Vice President, Seki, and solidified through a strategic business decision. Kenki, beyond his work as a streamer, is also a creator who developed and released the tactical FPS game 'Project F.' As a company that places 'respect for engineering creators' at the heart of its corporate philosophy, Kangen Agent determined that Kenki, who understands the perspective and rigors of the 'creator's side,' is a partner who shares their core values.
[Representative Comment (Daiki Ito)]
'I am very pleased that we have signed a sponsorship agreement with streamer Kenki. At Kangen Agent, we prioritize the philosophy of giving back fully to those who support us. Kenki pours his energy into entertaining his audience, just as we pour our energy into returning value to our engineers. While our audiences differ, our philosophies resonate deeply. With our internal 'Kangen Game Club' and many game-loving employees, we look forward to supporting Kenki and creating exciting initiatives together.'
[Kenki's Comment]
'I have signed a broadcast sponsorship agreement with Kangen Agent. I feel this company has a deep understanding and love for gaming culture, evidenced by their active internal community, the 'Kangen Game Club.' I am honored to be chosen as the first step in creating a corporate culture where tech-savvy engineers can openly affirm their passions. Following President Ito's philosophy, I will continue to work hard to deliver the best content to my fans and community who support me!'
■ Future Outlook
As this is our first sponsorship, we are starting as a broadcast sponsor. Moving forward, we plan to engage in continuous discussions to nurture a mutually beneficial and meaningful relationship.
■ Overview of the Agreement
- Commencement Date: May 20, 2026
- Form: Broadcast Sponsorship
■ Background of the Agreement
The agreement was initiated based on the long-term friendship between Kenki and Kangen Agent's Vice President, Seki, and solidified through a strategic business decision. Kenki, beyond his work as a streamer, is also a creator who developed and released the tactical FPS game 'Project F.' As a company that places 'respect for engineering creators' at the heart of its corporate philosophy, Kangen Agent determined that Kenki, who understands the perspective and rigors of the 'creator's side,' is a partner who shares their core values.
[Representative Comment (Daiki Ito)]
'I am very pleased that we have signed a sponsorship agreement with streamer Kenki. At Kangen Agent, we prioritize the philosophy of giving back fully to those who support us. Kenki pours his energy into entertaining his audience, just as we pour our energy into returning value to our engineers. While our audiences differ, our philosophies resonate deeply. With our internal 'Kangen Game Club' and many game-loving employees, we look forward to supporting Kenki and creating exciting initiatives together.'
[Kenki's Comment]
'I have signed a broadcast sponsorship agreement with Kangen Agent. I feel this company has a deep understanding and love for gaming culture, evidenced by their active internal community, the 'Kangen Game Club.' I am honored to be chosen as the first step in creating a corporate culture where tech-savvy engineers can openly affirm their passions. Following President Ito's philosophy, I will continue to work hard to deliver the best content to my fans and community who support me!'
■ Future Outlook
As this is our first sponsorship, we are starting as a broadcast sponsor. Moving forward, we plan to engage in continuous discussions to nurture a mutually beneficial and meaningful relationship.
FAQ
株式会社カンゲンエージェントがスポンサー契約を締結した相手は誰ですか？
ストリーマーのけんき氏（@T_kenki）とスポンサー契約を締結しました。
スポンサー契約の開始日はいつですか？
2026年5月20日です。
カンゲンエージェントがけんき氏と契約した背景は何ですか？
けんき氏の「観てくれている人に楽しんでもらう」という姿勢と、同社の「支えてくれているエンジニアに還元する」という企業哲学が共鳴したためです。
カンゲンゲーム部とは何ですか？
株式会社カンゲンエージェント社内に設置された、ゲームを愛する社員で構成される部活動・社内コミュニティです。
今回の契約の形態は何ですか？
配信スポンサー契約です。