Naturally Blends with Lighter Hair Colors. COLORIS Gray Hair Mascara Launches New 'Light Brown' Shade
Personalized hair color brand "COLORIS" will launch a new "Light Brown" shade for its gray hair mascara, which easily covers bothersome gray hairs, on Thursday, April 30, 2026. This new color naturally blends with lighter hair colors, aiming for a finish that covers gray hair without standing out from the overall hair color. It responds to user requests and caters to the diverse hair color needs of adult women.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 14:34 (3h 2m after Collected)
Personalized hair color brand "COLORIS" will launch a new "Light Brown" shade for its hair mascara, which easily covers bothersome gray hairs, on Thursday, April 30, 2026.
COLORIS's hair mascara was born from users' voices saying, "I want to enjoy my ideal hair color for a long time," and is an everyday gray hair care item.
In addition to the dark tones common in conventional gray hair concealers, it offers nuanced colors that blend well with hair color, and its natural finish has been well-received.
Furthermore, this product received the "Best Buy of the Year 2025" award in the hair mascara category (Dark Brown) in the January 2026 issue of the "LDK" women's magazine, which tests products. It has also been evaluated for its finish and ease of use.
The newly launched "Light Brown" is a light brown color that blends well with lighter hair colors. It aims for a finish that naturally covers gray hair without standing out from the overall hair color.
See details
Development Background
COLORIS has previously offered nuanced colors such as Dark Brown, Olive Beige, and Rose Pink as easy-to-use gray hair mascaras, focusing on product design that not only "conceals gray hair" but also makes it blend naturally with hair color.
On the other hand, users have also expressed a desire to "use it with brighter colors."
In recent years, in response to the growing need for adult women to enjoy lighter hair colors, we have developed the new "Light Brown" shade. It is designed to be a brighter tone than existing colors, achieving a color that blends well with lighter hair colors.
Features of the new "Light Brown" shade
・Color design that blends well with lighter hair colors
・Gray hairs do not stand out, naturally harmonizing with the overall hair color
・Achieves a light, airy finish that doesn't look heavy
Considering its compatibility with COLORIS's flagship personalized hair color set, we are pursuing a color lineup that is easy for adult women to use daily.
▪️Color Lineup
COLORIS's Philosophy on Gray Hair Care
COLORIS's hair mascara was developed not as something to "endure using to hide gray hair," but as an item to effortlessly tidy up one's hair impression before going out or meeting people.
With a single application, it naturally covers bothersome gray hairs, achieving a finish that feels neither heavy nor unnatural. As it is a one-day type that can be washed off with shampoo, it is suitable for use in conjunction with hair coloring or for different occasions depending on the day's plans.
Effortlessly tidy up your hair impression every day.
COLORIS proposes gray hair care as a more positive and everyday choice.
Product Details
【Product Name】COLORIS Hair Mascara
【Colors】All 4 colors: Dark Brown / Olive Beige / Rose Pink / Light Brown (New Color)
【Price】2,200 yen (tax included)
【Release Date】Light Brown: Thursday, April 30, 2026
About COLORIS
『COLORIS』 is Japan's first personalized hair color brand that allows you to achieve your ideal hair color at home. Its concept is "Color and space in daily life."
Based on a color base, by answering 11 questions, it proposes an optimal formula from over 10,000 combinations. You can easily achieve a glossy texture and desired hair color like a high-end hair salon finish at home. With the desire to "create new options for hair color," we continue to develop innovative services, aiming for a new "home hair salon service" that is different from both beauty salons and drugstore products.
COLORIS Brand Site: https://coloris.shop/
Instagram: https://www.instagram.com/coloris_official/
Twitter: https://twitter.com/coloris_shop
YouTube: https://www.youtube.com/channel/UCiHxG1r8wCzakT54eYV-N9A/featured
Company Profile
Company Name: COLORIS Inc.
Location: 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Yuki Umeno
COLORIS's hair mascara was born from users' voices saying, "I want to enjoy my ideal hair color for a long time," and is an everyday gray hair care item.
In addition to the dark tones common in conventional gray hair concealers, it offers nuanced colors that blend well with hair color, and its natural finish has been well-received.
Furthermore, this product received the "Best Buy of the Year 2025" award in the hair mascara category (Dark Brown) in the January 2026 issue of the "LDK" women's magazine, which tests products. It has also been evaluated for its finish and ease of use.
The newly launched "Light Brown" is a light brown color that blends well with lighter hair colors. It aims for a finish that naturally covers gray hair without standing out from the overall hair color.
See details
Development Background
COLORIS has previously offered nuanced colors such as Dark Brown, Olive Beige, and Rose Pink as easy-to-use gray hair mascaras, focusing on product design that not only "conceals gray hair" but also makes it blend naturally with hair color.
On the other hand, users have also expressed a desire to "use it with brighter colors."
In recent years, in response to the growing need for adult women to enjoy lighter hair colors, we have developed the new "Light Brown" shade. It is designed to be a brighter tone than existing colors, achieving a color that blends well with lighter hair colors.
Features of the new "Light Brown" shade
・Color design that blends well with lighter hair colors
・Gray hairs do not stand out, naturally harmonizing with the overall hair color
・Achieves a light, airy finish that doesn't look heavy
Considering its compatibility with COLORIS's flagship personalized hair color set, we are pursuing a color lineup that is easy for adult women to use daily.
▪️Color Lineup
COLORIS's Philosophy on Gray Hair Care
COLORIS's hair mascara was developed not as something to "endure using to hide gray hair," but as an item to effortlessly tidy up one's hair impression before going out or meeting people.
With a single application, it naturally covers bothersome gray hairs, achieving a finish that feels neither heavy nor unnatural. As it is a one-day type that can be washed off with shampoo, it is suitable for use in conjunction with hair coloring or for different occasions depending on the day's plans.
Effortlessly tidy up your hair impression every day.
COLORIS proposes gray hair care as a more positive and everyday choice.
Product Details
【Product Name】COLORIS Hair Mascara
【Colors】All 4 colors: Dark Brown / Olive Beige / Rose Pink / Light Brown (New Color)
【Price】2,200 yen (tax included)
【Release Date】Light Brown: Thursday, April 30, 2026
About COLORIS
『COLORIS』 is Japan's first personalized hair color brand that allows you to achieve your ideal hair color at home. Its concept is "Color and space in daily life."
Based on a color base, by answering 11 questions, it proposes an optimal formula from over 10,000 combinations. You can easily achieve a glossy texture and desired hair color like a high-end hair salon finish at home. With the desire to "create new options for hair color," we continue to develop innovative services, aiming for a new "home hair salon service" that is different from both beauty salons and drugstore products.
COLORIS Brand Site: https://coloris.shop/
Instagram: https://www.instagram.com/coloris_official/
Twitter: https://twitter.com/coloris_shop
YouTube: https://www.youtube.com/channel/UCiHxG1r8wCzakT54eYV-N9A/featured
Company Profile
Company Name: COLORIS Inc.
Location: 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Yuki Umeno