[From Hokkaido to the World, Making it Fun] Sapporo's Mega Communications Changes Company Name to "Kayak Mega"

Sapporo-based Mega Communications Inc. will change its company name to "Kayak Mega Inc." on May 1, 2026. This move follows two years of collaboration since joining the Omoshiro Houjin Kayak Group, promoting overseas branding for Hokkaido businesses and local government DX, aiming to strengthen brand unity and contribute to Hokkaido's industrial development.
提携NQ 40/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 1, 2026 at 19:00
  • 🔍 Collected: May 1, 2026 at 10:31
  • 🤖 AI Analyzed: May 1, 2026 at 22:55 (12h 23m after Collected)
Mega Communications Inc. (Headquarters: Sapporo, Hokkaido, Representative Director: Shiro Shibata, hereinafter "the Company") will change its company name to "Kayak Mega Inc." on May 1, 2026.

The Company joined the group of Kayak Inc. (Headquarters: Kamakura, Kanagawa, Representative Director CEO: Daisuke Yanagisawa, TSE Growth: 3904, commonly known as "Omoshiro Houjin Kayak", hereinafter "Kayak") in July 2024. For approximately two years since then, by combining Kayak's creative talent with the PR marketing expertise the Company has cultivated in Hokkaido, we have been promoting business growth as the Omoshiro Houjin Group, including overseas branding for Hokkaido businesses and local government DX.

This company name change signifies our determination to enhance brand unity as a group and further contribute to the industrial promotion of Hokkaido. Simultaneously, a new corporate logo will be unveiled, featuring snow symbolizing Hokkaido piled on Kayak's logo, forming the letter "M" for Mega.

Background of the Company Name Change - Two Years Since Joining the Group, Moving Fusion Results to the Next Stage

Since its establishment in 2006, the Company has been developing PR marketing business that integrates "digital" and "real" based in Hokkaido and Sapporo. We have contributed to solving customer issues in a wide range of areas, including advertising and promotion support for private companies, immigration policies and corporate attraction for government agencies, and support for overseas expansion.

Since joining the Kayak Group in July 2024, we have been promoting business integration in line with the three policies set forth at the time of subsidiarization: (1) expansion of branding and promotion services for overseas markets, (2) promotion of local government DX, and (3) demonstration of synergies as the Omoshiro Houjin Group.

As part of this, employees have been dispatched to various towns and villages in Hokkaido under the regional revitalization entrepreneur system, and efforts have been made to engage with the field as activities including group companies.

- In Otoineppu Village, Hokkaido's smallest village with a population of about 600, various projects are being developed to create a "related population." We are responsible for operating the village's official note "Otoineppu Village Official note," disseminating the charm of the village through articles interviewing people involved in the village.
- In Takinoue Town, investigations and planning for the administrative utilization of generative AI are underway, with pilot introduction promoted from fiscal year 2026. Simultaneously, we aim to develop a platform utilizing digital technology.
- In Shibecha Town, we are supporting the promotion of the "Trial Land Shibecha Town" project, which has the vision of "creating a primary industry that will last 100 years with robots." Leveraging the town's strength as one of Japan's leading primary industry clusters with dairy farming, forestry, and fishing, we are working on developing the "Shibecha Frontier 100" as an outdoor robotics development base and proving ground.

Based on these achievements, the company name will be changed to "Kayak Mega Inc." with the aim of further enhancing brand unity as a member of the group and maximizing synergies.

Overview of Change

Details of Change
Change of trade name (company name)

Date of Change
May 1, 2026

Current Trade Name
Mega Communications Inc.

New Trade Name
Kayak Mega Inc.

Reason for Change
Renewal of corporate brand accompanying participation in Kayak Group

*There are no changes to the head office location, telephone number, representative, business content, etc.

About the New Corporate Logo

Kayak Mega Inc. New Corporate Logo

The new logo is based on Kayak's logo, with snow symbolizing Hokkaido piled on it. The piled snow forms the letter "M" for Mega, visually representing the fusion of Kayak and Mega. Furthermore, the water droplets formed when the snow melts symbolize the new creativity continuously born from the encounter between the two companies. It depicts the creation of new value by integrating Hokkaido's climate and creative power.

Representative Comments

Comment from Shiro Shibata, Representative Director of Kayak Mega Inc.

The Omoshiro Houjin Group has services and know-how in areas that our company alone did not cover, such as community currency, town planning, and promotion. Approximately two years have passed since joining the group, and the work of deploying these resources in Hokkaido has increased. We are changing our company name to match the reality of being a company that delivers the group's power to Hokkaido.

Comment from Daisuke Yanagisawa, Representative Director CEO of Kayak Inc.

This makes the seventh company to bear the Kayak name. As the number of teams with their own land and individuality has increased, Kayak Mega is a reliable presence with PR marketing and administrative on-site capabilities, set on the stage of Hokkaido, Japan's largest field. I am convinced that new and interesting things will be born from Hokkaido to the world, unprecedented, as Kayak's creativity and Mega's accumulated knowledge in Hokkaido fuse more genuinely.

Future Outlook
Hokkaido has the lowest population density among all prefectures.