New 'ZEROSHOCK' Laptop Bag Launched in Collaboration with Elecom
On May 21, 2026, Kaunet, part of the Kokuyo Group, launched the 'Kaunet x Elecom Shock-Resistant Laptop Bag ZEROSHOCK' featuring an inclusive design. Based on Kokuyo’s 'HOWS DESIGN' process, the bag incorporates feedback from users with upper limb disabilities, utilizing ring-pull zippers and a rounded design to ensure effortless operation for all users.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:30
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 22, 2026 at 02:38 (14h 36m after Collected)
## Background of the New Product
As hybrid work becomes the norm, carrying laptops has become a daily necessity for business professionals. According to Kaunet's research, shock resistance is a top priority for PC bag selection, and Elecom’s 'ZEROSHOCK' series has been highly regarded on Kaunet’s e-commerce site for its superior protection.
This new product fuses the shock-resistant foundation of 'ZEROSHOCK' with the 'HOWS DESIGN' inclusive development process promoted by the Kokuyo Group. During development, the team conducted workshops with users with upper limb disabilities, focusing on behavioral observation and interviews.
By addressing barriers such as 'difficult-to-open zippers' and 'difficult-to-access pockets,' the team pursued a specification that anyone can use without stress, regardless of physical condition or environment.
## Comment from Elecom's Product Planning and Development Manager
Tsukasa Nono, Team Leader, Fabric Accessory Team, Product Development Department, Elecom Co., Ltd.
'We were invited to participate in the 'HOWS DESIGN' initiative, and this joint development became a reality. Through workshops, we gained valuable experience by trial-and-error based on the voices of users with upper limb disabilities. We spent about two years improving the product structure, adopting ring-pull zippers that are easy to handle just by hooking your fingers, and a smooth round zipper track. We also reconsidered the depth and angle of the front pocket to make it easier to retrieve small items.'
## Key Features
1. Shock-Resistant 'ZEROSHOCK' Structure
Utilizes low-resilience polyurethane to protect laptops from all directions while on the move.
2. Front Pocket with Ring-Pull Zippers and Rounded Shape
Combined with ring-pull zippers for easy gripping and a rounded track to prevent snagging, the pocket opens smoothly with minimal effort.
3. Large Laptop Compatibility and Front Pocket Convenience
Designed to fit large laptops from 14.1 to 16.4 inches. The front pocket offers excellent visibility and quick access to essential tools.
## Product Overview
Product Name: Kaunet x Elecom Shock-Resistant Laptop Bag ZEROSHOCK with Smooth-Access Front Pocket
Release Date: Thursday, May 21, 2026
Price: Single 4,480 JPY (tax incl.); 3-set 11,850 JPY (tax incl.)
Sales Channel: Kaunet e-commerce site
As hybrid work becomes the norm, carrying laptops has become a daily necessity for business professionals. According to Kaunet's research, shock resistance is a top priority for PC bag selection, and Elecom’s 'ZEROSHOCK' series has been highly regarded on Kaunet’s e-commerce site for its superior protection.
This new product fuses the shock-resistant foundation of 'ZEROSHOCK' with the 'HOWS DESIGN' inclusive development process promoted by the Kokuyo Group. During development, the team conducted workshops with users with upper limb disabilities, focusing on behavioral observation and interviews.
By addressing barriers such as 'difficult-to-open zippers' and 'difficult-to-access pockets,' the team pursued a specification that anyone can use without stress, regardless of physical condition or environment.
## Comment from Elecom's Product Planning and Development Manager
Tsukasa Nono, Team Leader, Fabric Accessory Team, Product Development Department, Elecom Co., Ltd.
'We were invited to participate in the 'HOWS DESIGN' initiative, and this joint development became a reality. Through workshops, we gained valuable experience by trial-and-error based on the voices of users with upper limb disabilities. We spent about two years improving the product structure, adopting ring-pull zippers that are easy to handle just by hooking your fingers, and a smooth round zipper track. We also reconsidered the depth and angle of the front pocket to make it easier to retrieve small items.'
## Key Features
1. Shock-Resistant 'ZEROSHOCK' Structure
Utilizes low-resilience polyurethane to protect laptops from all directions while on the move.
2. Front Pocket with Ring-Pull Zippers and Rounded Shape
Combined with ring-pull zippers for easy gripping and a rounded track to prevent snagging, the pocket opens smoothly with minimal effort.
3. Large Laptop Compatibility and Front Pocket Convenience
Designed to fit large laptops from 14.1 to 16.4 inches. The front pocket offers excellent visibility and quick access to essential tools.
## Product Overview
Product Name: Kaunet x Elecom Shock-Resistant Laptop Bag ZEROSHOCK with Smooth-Access Front Pocket
Release Date: Thursday, May 21, 2026
Price: Single 4,480 JPY (tax incl.); 3-set 11,850 JPY (tax incl.)
Sales Channel: Kaunet e-commerce site
FAQ
「カウネット×エレコム 耐衝撃パソコンバッグ」の主な特徴は何ですか？
抜群の衝撃吸収力を持つ低反発ポリウレタン「ZEROSHOCK」構造をベースに、インクルーシブデザインに基づき、指を引っ掛けやすいリングファスナーや滑らかなラウンド形状のファスナーラインを採用し、開閉しやすさを追求しています。
どのような開発プロセスを経て商品化されましたか？
コクヨグループの「HOWS DESIGN」を適用し、上肢障がいを持つリードユーザーを招いたワークショップでの行動観察やヒアリングを重ね、約2年にわたり構造の改良を行いました。
対応可能なノートPCのサイズは？
14.1インチから16.4インチまでの大型ノートPCに対応しています。
販売価格と販売先は？
カウネットEコマースサイトで販売されており、単品が4,480円（税込）、3個セットが11,850円（税込）です。
発売日はいつですか？
2026年5月21日（木）です。