Kaitoru Inc. expands staff by 40 in 3 years; renews corporate site to match rapid business growth

Kaitoru Inc. (Headquarters: Chuo-ku, Tokyo; Representatives: Kyohei Matsueda, Takuya Morimoto; hereinafter "the Company"), which has grown to approximately 40 employees in just over three years since its establishment in December 2022, has fully renewed its corporate website (https://kai-toru.com/) in June 2026. To broadly communicate the overall picture of the company, which operates three businesses – buying, selling, and FC (franchise) – we have comprehensively revised the site structure and refreshed information dissemination for all stakeholders.

▶︎ Kaitoru Inc. Corporate Website

New site TOP page.

Background of Renewal: Strengthening Information Dissemination in Line with Growth

Our company, operating under the brand name "Tsunaguya," continues to grow rapidly, primarily through directly managed stores in Osaka and Hyogo prefectures and nationwide events. In just over three years since its establishment, the company has expanded to approximately 40 employees. Starting with event-based buying, we have expanded our scope to include the auction "Tsuna-Oku," the EC platform "KIRARIKA," and the franchise business. Currently, we are establishing an integrated system where our buying, selling, and FC businesses are interconnected.

With this expansion in business scale, our stakeholders, including FC franchise partners, business partners, and prospective employees, have also diversified. As a platform to accurately convey the company's overall image and the appeal of each business, we have undertaken a full renewal of our corporate website.

Key Points of the Renewal

1 Visualizing the Structure of the Three Businesses

We have organized our business model, where buying, selling, and FC businesses are interconnected, and presented it as a cycle of "procurement → redistribution → expansion" in an easy-to-understand manner. The structure allows those considering FC franchising or business partnerships to intuitively grasp the overall business picture of our company.

2 Organizing Information for Prospective FC Franchisees

We have clearly organized the business model and support system for our event-based buying franchise, expanding content to serve as an entry point for those considering franchising. We are highlighting the features of a buying FC with zero inventory risk and no physical storefront.

3 Strengthening Recruitment Information

Under the catchphrase "Discern Value," we are communicating the environment and vision for those who wish to work as professionals in reuse to job seekers. We have coordinated with our recruitment site to improve access to information.

Future Development

We will continue to promote the nationwide expansion of our event-based buying franchise. Through our new corporate website, we will broadly accept inquiries regarding FC franchising, recruitment, and business partnerships.

Message from Representatives

"Since our establishment in December 2022, under the mission 'Your treasures, to the next generation. Becoming a bridge for the times,' we have been working to create new distribution mechanisms in the reuse industry.

In just over three years since our founding, we have grown into an organization of 40 employees, and our three businesses – buying, selling, and FC – are becoming organically connected. However, our previous corporate website did not adequately convey this overall picture.

With this renewal, we aim to create a space where we can honestly present the image of Kaitoru to those considering FC franchising, those thinking about joining our company through employment or career change, and those seeking business partners.

Turning human connections into strength and growing together – this sentiment has remained unchanged since our founding. We look forward to connecting with as many people as possible through our new corporate website as an entry point."

Representatives: Kyohei Matsueda, Takuya Morimoto

Company Overview

【Kaitoru Inc.】

・Brand Name: Tsunaguya

・Locations:

Tokyo Headquarters: CUBE ONE Hatchobori 6F, 1-11-12 Hatchobori, Chuo-ku, Tokyo

Osaka Branch: OsakaMetro Horie Building 8F, 1-18-4 Minamihorie, Nishi-ku, Osaka-shi, Osaka

・Representatives: Kyohei Matsueda, Takuya Morimoto

・Business Activities: Comprehensive buying business, franchise business, jewelry business

・Official Websites:

Corporate Site: https://kai-toru.com/

Tsunaguya: https://tsunaguya.co.jp/

・Official YouTube Channel: 買取フランチャイズ つなぐ屋Ch

Inquiries Regarding This Matter

Kaitoru Inc. (Brand Name: Tsunaguya)

Public Relations: Nao Matsui

TEL: 06-6978-8596

E-mail: n.matsui@kai-toru.com