Kaitoru Inc. (Head Office: Chuo-ku, Tokyo; Representatives: Kyohei Matsueda, Takuya Morimoto; hereinafter "the Company"), which has grown to approximately 40 employees in just over three years since its establishment in December 2022, has fully renewed its corporate website (https://kai-toru.com/) in June 2026. To broadly communicate the overall picture of the company, which operates three businesses in purchasing, sales, and franchise development, the site structure has been completely revised, and information dissemination to various stakeholders has been thoroughly updated.

▶︎ Kaitoru Inc. Corporate Website

New website top page.

Background of Renewal: Strengthening Information Dissemination in Line with Growth

The Company, operating under the brand name "Tsunaguya," has continued to grow rapidly, primarily through its directly managed stores in Osaka and Hyogo prefectures and participation in events nationwide. In just over three years since its establishment, its workforce has expanded to approximately 40 employees. Starting with event-based purchasing, the company has expanded its business domains to include the auction "TsunaOku," the e-commerce platform "KIRARIKA," and the franchise business. Currently, it is establishing an integrated system where the purchasing, sales, and franchise businesses are interconnected.

With this expansion in business scale, the stakeholders surrounding the Company, such as franchise partners, business partners, and prospective employees, have also diversified. To serve as a platform that accurately conveys the company's overall image and the appeal of each business, a complete renewal of the corporate website has been undertaken.

Key Points of the Renewal

1 Visualization of the Three Business Structures

The business model, where the three businesses of purchasing, sales, and franchising are interconnected, has been organized and clearly presented as a cycle of "procurement → redistribution → expansion." The structure is designed so that those considering franchise partnerships or business alliances can intuitively grasp the overall business picture of the Company.

2 Organized Information for Prospective Franchisees

Information on the business model and support system for event-based purchasing franchises has been clearly organized, and content serving as an entry point for considering a franchise has been expanded. The unique features of a zero-inventory-risk, non-storefront purchasing franchise are prominently highlighted.

3 Enhancement of Recruitment Information

With the slogan "Discern Value," the Company is disseminating its vision and environment for professionals in the reuse industry to prospective employees. Access to information has been improved through collaboration with the recruitment website.

Future Developments

The Company will continue to promote the nationwide expansion of its event-based purchasing franchise business. Through the new corporate website, we will broadly accept inquiries regarding franchise partnerships, recruitment, and business alliances.

Message from Representatives

"Since our establishment in December 2022, we have been working to create new distribution mechanisms in the reuse industry under our mission: 'Passing on our customers' treasures to the next generation. Becoming a bridge between eras.'

In just over three years since our founding, we have grown into an organization of 40 employees, and the three businesses of purchasing, sales, and franchising are becoming organically connected. However, our previous corporate website did not adequately convey this overall picture.

With this renewal, we aim to create a space where we can honestly present the image of Kaitoru to those considering franchise partnerships, those thinking about employment or career changes with us, and those seeking business alliance partners.

Our commitment to transforming human connections into strength and growing together has remained unchanged since our founding. We look forward to connecting with as many people as possible through our new corporate website."

Representatives: Kyohei Matsueda, Takuya Morimoto

Company Overview

【Kaitoru Inc.】

・Brand Name: Tsunaguya

・Locations:

Tokyo Head Office: Cube One Hatchobori 6F, 1-11-12 Hatchobori, Chuo-ku, Tokyo

Osaka Branch: Osaka Metro Horie Building 8F, 1-18-4 Minami-Horie, Nishi-ku, Osaka-shi, Osaka

・Representatives: Kyohei Matsueda, Takuya Morimoto

・Business Activities: Comprehensive purchasing business, franchise business, jewelry business

・Official Websites:

Corporate Site: https://kai-toru.com/

Tsunaguya: https://tsunaguya.co.jp/

・Official YouTube Channel: 買取フランチャイズ つなぐ屋Ch

Inquiries Regarding This Matter

Kaitoru Inc. (Brand Name: Tsunaguya)

Public Relations Contact: Nao Matsui

TEL: 06-6978-8596

E-mail: n.matsui@kai-toru.com

FACT BOX

  • Source: PR TIMES
  • Category: 企業成長