Open House Development Launches "ME TIME ROOM" Featuring Afternoon Tea LIVING Goods at Iidabashi Mansion Gallery
Open House Development partnered with Afternoon Tea LIVING to launch "ME TIME ROOM" at the Iidabashi Mansion Gallery, proposing an ultimate "me time" space focused on mental performance.
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- 📰 Published: May 16, 2026 at 00:00
- 🔍 Collected: May 15, 2026 at 15:32
- 🤖 AI Analyzed: May 15, 2026 at 19:13 (3h 40m after Collected)
Open House Development Co., Ltd., a group company of Open House Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President & CEO: Ryosuke Fukuoka, hereinafter "the Company"), in collaboration with the lifestyle brand "Afternoon Tea LIVING", announces the launch of "ME TIME ROOM" featuring Afternoon Tea LIVING goods inside the mansion gallery in Iidabashi.
Under the shared philosophy of "valuing customer feedback", the "ME TIME ROOM" reflects the results of a joint survey conducted by both companies to explore more comfortable and attractive living spaces. Based on consumer insights regarding "ME TIME (alone time)" - time for oneself - the room is furnished with lifestyle goods tailored to these needs.
The survey that guided the selection of goods highlighted severe realities regarding the lifestyles and living environments of modern people. While over 99% of respondents believe "it is important to secure alone time", about 66% feel they "cannot physically be alone due to family or housemates". This revealed that securing personal space within the home is a critical issue that directly affects mental refreshment.
Currently, about 46% of people can only secure "less than 1 hour" of alone time, whereas many ideally seek "more than 1 hour" or "more than 3 hours". Furthermore, the lack of "space" is becoming more serious than the lack of time. In addition, what modern people seek during their "ME TIME" is overwhelmingly concentrated on "healing (about 96%)" rather than "stimulation". Moving forward, following Cost Performance (Cos-pa) and Time Performance (Tai-pa), "Mental Performance" (Men-pa) - "how quickly and deeply one can reset oneself" - is predicted to become the new standard for choosing homes and lifestyle goods. It can be said that the home is transforming from a mere "place of residence" to an "investment destination" for recovering physical and mental energy.
To materialize the "ultimate alone time" desired by customers, the newly launched "ME TIME ROOM" incorporates items proposed by Afternoon Tea LIVING that allow relaxation through the five senses (diffusers, room shoes, etc.), creating a space where one can instantly switch from 'on' to 'off'. Through this partnership, both companies will continue to propose homes that enhance mental performance and new lifestyles for the Reiwa era.
■ About Afternoon Tea LIVING
Under the message "spice of a day", it brings seasonal touches and trends into daily life, staging a colorful lifestyle. It is a lifestyle brand that delivers a little spice to daily living, offering encounters with triggers of happiness.
Afternoon Tea LIVING offers a wide range of items from dining, kitchen, living room, bath, stationery to clothing. Currently, it operates about 110 stores nationwide and an online store. The stores are staffed with gift concierges possessing extensive knowledge about gifts, supporting gift selections that bring smiles to both the giver and the receiver. Under the theme of "Today is a Gift. Making today a slightly better day", we propose the joy of giving gifts.
Afternoon Tea LIVING Brand Site
https://www.afternoon-tea.net/living/
Corporate Overview
Open House Group Co., Ltd.
Headquarters Location: JP Tower 20F (General Reception) & 21F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7020
Founded: September 1997
Representative: Ryosuke Fukuoka, President & CEO
Capital: 20,319.88 million yen
Number of Employees (Consolidated): 6,495 (as of end of March 2026)
Open House Development Co., Ltd.
Headquarters Location: Shibuya Minami Tokyu Building, 3-12-18 Shibuya, Shibuya-ku, Tokyo 150-0002
Founded: September 2000
Representative: Ryosuke Fukuoka, President & CEO
Capital: 101 million yen
Business Description (Group):
1. Real estate sales agency and brokerage business 2. New detached house subdivision business 3. Condominium development business
4. Real estate investment business 5. Real estate finance business 6. Businesses incidental and related to the preceding items
Under the shared philosophy of "valuing customer feedback", the "ME TIME ROOM" reflects the results of a joint survey conducted by both companies to explore more comfortable and attractive living spaces. Based on consumer insights regarding "ME TIME (alone time)" - time for oneself - the room is furnished with lifestyle goods tailored to these needs.
The survey that guided the selection of goods highlighted severe realities regarding the lifestyles and living environments of modern people. While over 99% of respondents believe "it is important to secure alone time", about 66% feel they "cannot physically be alone due to family or housemates". This revealed that securing personal space within the home is a critical issue that directly affects mental refreshment.
Currently, about 46% of people can only secure "less than 1 hour" of alone time, whereas many ideally seek "more than 1 hour" or "more than 3 hours". Furthermore, the lack of "space" is becoming more serious than the lack of time. In addition, what modern people seek during their "ME TIME" is overwhelmingly concentrated on "healing (about 96%)" rather than "stimulation". Moving forward, following Cost Performance (Cos-pa) and Time Performance (Tai-pa), "Mental Performance" (Men-pa) - "how quickly and deeply one can reset oneself" - is predicted to become the new standard for choosing homes and lifestyle goods. It can be said that the home is transforming from a mere "place of residence" to an "investment destination" for recovering physical and mental energy.
To materialize the "ultimate alone time" desired by customers, the newly launched "ME TIME ROOM" incorporates items proposed by Afternoon Tea LIVING that allow relaxation through the five senses (diffusers, room shoes, etc.), creating a space where one can instantly switch from 'on' to 'off'. Through this partnership, both companies will continue to propose homes that enhance mental performance and new lifestyles for the Reiwa era.
■ About Afternoon Tea LIVING
Under the message "spice of a day", it brings seasonal touches and trends into daily life, staging a colorful lifestyle. It is a lifestyle brand that delivers a little spice to daily living, offering encounters with triggers of happiness.
Afternoon Tea LIVING offers a wide range of items from dining, kitchen, living room, bath, stationery to clothing. Currently, it operates about 110 stores nationwide and an online store. The stores are staffed with gift concierges possessing extensive knowledge about gifts, supporting gift selections that bring smiles to both the giver and the receiver. Under the theme of "Today is a Gift. Making today a slightly better day", we propose the joy of giving gifts.
Afternoon Tea LIVING Brand Site
https://www.afternoon-tea.net/living/
Corporate Overview
Open House Group Co., Ltd.
Headquarters Location: JP Tower 20F (General Reception) & 21F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7020
Founded: September 1997
Representative: Ryosuke Fukuoka, President & CEO
Capital: 20,319.88 million yen
Number of Employees (Consolidated): 6,495 (as of end of March 2026)
Open House Development Co., Ltd.
Headquarters Location: Shibuya Minami Tokyu Building, 3-12-18 Shibuya, Shibuya-ku, Tokyo 150-0002
Founded: September 2000
Representative: Ryosuke Fukuoka, President & CEO
Capital: 101 million yen
Business Description (Group):
1. Real estate sales agency and brokerage business 2. New detached house subdivision business 3. Condominium development business
4. Real estate investment business 5. Real estate finance business 6. Businesses incidental and related to the preceding items