New High Value-Added Apartment Brand 'OPEN RISE' Launches: Pursuing Rationality and Functional Beauty with the Comprehensive Strength of the Open House Group

Open House Development Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryosuke Fukuoka), a group company of Open House Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Ryosuke Fukuoka, hereinafter referred to as 'our company'), announces that the brand name for its newly launched business of building, selling, and managing high-value-added apartments (hereinafter referred to as 'this business') has been decided as 'OPEN RISE'. Full-scale operations under this brand have officially started today. We will maximize the procurement capabilities and economies of scale established by our group's single-family home business to thoroughly optimize costs. While driving efficiency, we will also invest in design and quality, pursuing rational and smart functional beauty. We will provide apartments with unwavering brand value and asset value.

On Monday, March 30, 2026, our group announced our entry into the high-value-added apartment business. We aim for the growth of this new business by aggregating the strengths of our existing business models: acquiring land using abundant purchasing information in central Tokyo, leveraging our group's shared design strength to maximize space utilization, product planning to enhance profitability, construction cost reduction and execution capabilities utilizing the scale merits of our construction department, long-term asset value enhancement through investment in design and strategic aesthetics, overwhelming rental recruitment power via proactive field strategies, safe and secure housing management for residents, and one-stop service and proposal capabilities for wealthy investors cultivated through the sales and management of US real estate and popular shared villas.
* Announced on March 30, 2026: 'Commencement of In-house End-to-End Construction, Sales, and Management of High Value-Added Apartments'
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The brand name 'OPEN RISE' incorporates the image of increasing value and improving the quality of life. The expected buyers (owners) are primarily individuals with an annual income of 12 million yen or more.

The assumed tenants are business professionals working in central Tokyo who value commuting efficiency and time, and students who prioritize security and school commuting convenience—the two major demographic segments in the urban rental market. For these digital-native groups, high-speed internet is essential infrastructure, and we believe a stress-free communication environment is a crucial condition for choosing a residence. Furthermore, security features like smart locks satisfy both the rationality of busy working adults and the needs of students and parents seeking peace of mind living in Tokyo. In addition, we aim to provide housing that continues to be selected over the long term by responding to modern needs, such as smart homes that enhance living convenience and point rewards for rent payments made by credit card.