[Shumito Club Senior Survey] Asked 50s-70s! Survey on Anxieties and Preparation Reality Regarding 'Shukatsu' (End-of-Life Planning)

[Survey Summary] The biggest worry regarding old age and after death is 'whether I will cause a burden or trouble to my family', topping the list at 33.9%. This exceeded anxieties about money and health. By age group, anxiety about 'funds for old age' is remarkably high in their 50s, and drops significantly when reaching their 70s. The content of worries differs by age. Regarding the status of preparation, 70% across all age groups answered 'have done nothing yet'. It has become clear that while they are worried, they are unable to translate it into action. ▼ Click here for the 'Successful Shukatsu Marketing Case Studies Document' utilizing this survey (Free) Download Survey Results (Excerpt) ■ The biggest worry regarding old age and after death is 'burden on family'. Exceeds anxieties about money and health About 1 in 3 people (33.9%) aged 50 and older chose 'whether I will cause a burden or trouble to my family' as their biggest worry regarding old age and after death. This far exceeded the 2nd place 'funds for old age' (17.2%) and 3rd place 'anxiety about health and physical strength' (11.7%), showing that the biggest anxiety for the senior generation is 'consideration for family' rather than 'money or health'. ■ As age increases, 'money anxiety' fades, and 'no worries' increases Looking by age group, the percentage citing 'funds for old age' as their biggest anxiety drops to less than half in their 70s (10.0%) compared to their 50s (23.6%). On the other hand, 'burden on family' consistently ranks 1st across all age groups, which can be said to be a common psychology across generations. ■ The top preparation is 'consultation with close relatives'. However, 70% overall 'have done nothing yet' When asked about their preparation status for end-of-life, an overwhelming majority of 70.1% answered 'have done nothing yet'. Among the prepared items, 'consulting with close relatives about old age and after death' (10.6%) and 'creating an ending note' (9.7%) followed, but both remained at around 10%. The gap between the magnitude of worry and the lack of preparation emerged as the biggest challenge in end-of-life planning for the senior generation. ■ About 40% of people in their 70s have started some preparation. The older the age group, the more action is taken The percentage of 'have done nothing yet' decreases as age increases: 77.0% in 50s, 69.8% in 60s, and 60.7% in 70s. In their 70s, the percentages of 'creating an ending note' (14.2%) and 'creating a will' (7.6%) are higher than in other age groups, showing a tendency to move towards concrete preparation actions as they age. Even so, more than 60% of people in their 70s have not yet started, suggesting the need for information and support to encourage preparation.

Many people feel anxious about 'burdening their family'. However, the reality is that when it comes to actually preparing for end-of-life, they stall. While those in their 50s show particularly strong worries about money, their rate of starting preparations is the lowest among the generations. It seems that information and encouragement to take action early are required. ▼ Click here for the 'Successful Shukatsu Marketing Case Studies Document' utilizing this survey (Free) Download ◇ Survey Overview Survey Name: Survey regarding 'Shukatsu' (End-of-life planning) Target: Shumito Club members and general senior generation (50s - 70s) Survey Method: Web questionnaire Number of Respondents: 1,973 (50s: 673, 60s: 850, 70s: 450) Survey Period: November 15 - November 18, 2025 Conducting Entity: Ostance Inc. ▼ What is Shumito Club? One of Japan's largest SNS for middle-aged and senior generations, boasting 430,000 members and 30 million monthly PVs. It is an anonymous service connecting people through hobbies, mainly targeting adults in their 50s to 70s, who actively interact both online and offline through communities, events, and diaries. Shumito Club: https://smcb.jp/ ▼ About Ostance Inc. Ostance is developing services for the senior generation under the vision of 'A life with joy as you age.' In addition, we provide end-to-end support to companies developing services for the senior generation, including business development/system development/customer attraction and growth support/CRM design/CS support/surveys and research/user co-creation. Ostance Corporate Services: https://ostance.com/services/business/ ▼ About the Research and Study Institute 'Senior DX Lab' The 'Senior DX Lab' has a mission to discover and propose unknown insights to create positive changes in the lives of seniors by utilizing IT. Ostance Inc., which operates Shumito Club, promotes collaborative research by having experts studying seniors participate, based on the behavioral data of seniors and problem-solving knowledge we possess. Research and Study Institute 'Senior DX Lab': https://ostance.com/lab/ ▼ Inquiries Regarding our services