Expanding Men's Skincare Market, Accelerating Demand for High-Performance Needs. OCHER Wins First Place in Both Facial Cleanser and All-in-One Categories at FINEBOYS Men's Beauty Awards.

Ocher Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Hiroki Hattori), the company behind the simple yet high-performance men's skincare brand "OCHER," has won first place in both the facial cleanser and all-in-one categories at the 23rd FINEBOYS Men's Beauty Awards.

The reason OCHER's products, which offer solutions that meet the unique needs of men's cosmetics—high functionality combined with simple care—have gained support, is the growing demand for high-performance men's skincare.

Award-winning Products

Award Details

Featured in: FINEBOYS July 2026 issue (released May 9)

Award-winning Products:

OCHER THE SERUM

OCHER THE DUAL CLEANSE WASH SAVANNAHFIG

Award Details: 23rd FINEBOYS Men's Beauty Awards

1st Place in Facial Cleanser Category, 1st Place in All-in-One Category

23rd FINEBOYS All-in-One Category

1st Place

23rd FINEBOYS Facial Cleanser Category

1st Place

Expanding Men's Skincare Market and Rising Demand for High-Performance Needs

In recent years, the men's cosmetics market has continued to expand. According to a survey by Fuji Keizai Group, the men's skin conditioning market is projected to reach 32.6 billion yen in 2025 (4.5% year-on-year increase), showing continued steady growth.

At the core of this market expansion are men in their 20s and 30s. A survey by DM Solutions Co., Ltd. shows that 82% of men in their 20s (49% daily, 33% occasionally) and 75% of men in their 30s (40% daily, 35% occasionally) practice skincare, indicating that beauty care is no longer limited to a specific segment but has become a daily routine.

In terms of overall item growth in the market, serums have seen a 4.9-fold increase and cleansers a 3.2-fold increase in 2024 compared to 2019, indicating a large growth potential for high-performance items other than traditional lotions and emulsions. Against this backdrop, "high-performance x simple" skincare, which offers high efficacy with fewer steps, is currently gaining support.

Source: DM Solutions Co., Ltd. survey Source: INTAGE

Simultaneous Awards in Two Key Skincare Categories

This award recognizes OCHER's products with first place in two fundamental categories of men's skincare: facial cleanser (the entry point to skincare) and all-in-one (for continuous care). OCHER's products, despite being priced higher than mass-market brands, have garnered support for their high functionality. This includes a serum luxuriously formulated with proprietary moisturizing ingredients (Nano Protein Capsule™) and renowned anti-aging components, as well as a facial cleanser that balances a refreshing feel with moisture, and can even remove sunscreen and BB cream.

OCHER has consistently received praise from various media and customers for its high functionality, even with a design that simplifies the basic steps from "cleansing" to "conditioning." This award is not just a recognition of a single product, but rather an evaluation of the "completeness as a line" that covers the entire skincare routine.

Award Details

1. OCHER THE SERUM

An all-in-one serum packed with special care-grade ingredients in a single bottle. Luxurious anti-aging components, along with proprietary moisturizing ingredients and effective formulations, make it easy to incorporate into a busy daily routine, helping to improve skin condition.

2. OCHER THE DUAL CLEANSE WASH SAVANNAFIG

A multi-functional facial cleanser that offers two ways of use—foam cleansing and mud cleansing—and also functions as a makeup remover. It addresses sebum and pore dirt, and can even remove sunscreen and BB cream, leaving a refreshing finish.

Product Details

Product Name: OCHER THE SERUM

Volume: 50mL

Release Date: March 21, 2025 (Friday)

Price: Single purchase 4,270 yen (tax included, shipping extra), Regular purchase 3,960 yen (tax included, shipping included)

URL: Single purchase (https://brand-ocher.com/shop/products/S001)

Regular purchase (https://brand-ocher.com/shop/products/S002)

Product Name: OCHER THE DUAL CLEANSE WASH SAVANNAHFIG

Volume: 100g

Release Date: April 1, 2026 (Thursday)

Price: Single purchase 2,490 yen (tax included, shipping extra), Regular purchase 2,350 yen (tax included, shipping included)

URL: Single purchase (https://brand-ocher.com/shop/products/c003)