[Born from the Most Densely Populated City in Japan!] New Sensation Craft Beer "Kyo, Warabiru?" that Makes You Feel Like You're "Drinking" Warabi Mochi - Crowdfunding Begins!
Key facts
- [Born from the Most Densely Populated City in Japan!] New Sensation Craft Beer "Kyo, Warabiru?" that Makes You Feel Like You're "Drinking" Warabi Mochi - Crowdfunding Begins!
- The regional brand "Gyugyu Warabi" from Warabi City, Saitama Prefecture, has developed a new sensation craft beer called "Kyo, Warabiru?" that replicates the taste of warabi mochi. A crowdfunding campaign will start on CAMPFIRE on June 9, 2026, to promote the charm of the local Saitama region.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The regional brand "Gyugyu Warabi" from Warabi City, Saitama Prefecture, has developed a new sensation craft beer called "Kyo, Warabiru?" that replicates the taste of warabi mochi. A crowdfunding campaign will start on CAMPFIRE on June 9, 2026, to promote the charm of the local Saitama region.
- Citation
- [Born from the Most Densely Populated City in Japan!] New Sensation Craft Beer "Kyo, Warabiru?" that Makes You Feel Like You're "Drinking" Warabi Mochi - Crowdfunding Begins! (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The regional brand "Gyugyu Warabi" from Warabi City, Saitama Prefecture, has developed a new sensation craft beer called "Kyo, Warabiru?" that replicates the taste of warabi mochi. A crowdfunding campaign will start on CAMPFIRE on June 9, 2026, to promote the charm of the local Saitama region.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 18:23
- 🔍 Collected: June 9, 2026 at 09:36
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (79h 16m after Collected)
Oluage Inc. (Headquarters: Warabi City, Saitama Prefecture, CEO: Naoki Tanaka) has developed "Kyo, Warabiru?", a new sensation craft beer that expresses the taste of warabi mochi, from its regional brand "Gyugyu Warabi," which promotes the charm of Warabi City, Saitama Prefecture – the city with the smallest area and highest population density in Japan.
*Image is for illustrative purposes only.
We will begin a crowdfunding project for the advance sale of this product on the crowdfunding site CAMPFIRE starting [June 9, 2026].
▼Project Page (CAMPFIRE) https://camp-fire.jp/projects/941404/idea
■ "Warabi Mochi" Because it's "Warabi"!? New Sensation Craft Beer "Kyo, Warabiru?"
*Image is for illustrative purposes only.
A "Dessert Stout (Black Beer)" with a sweet taste that belies its jet-black appearance. A luxurious blend of brown sugar, kinako (roasted soybean flour), oats, and wheat creates a rich flavor that, with just one sip, evokes the sensation of "warabi mochi." The bitterness of the beer is subdued, making it a novel drink to be enjoyed slowly as a post-meal dessert. Brewing was done in collaboration with "Nuttori Brewing" (Kawaguchi City) in our local Saitama Prefecture.
■ Background of Development: We Want to Create a Signature Product for "Warabi."
Warabi City, the smallest city in Japan with an area of 5.11 km² and a population of approximately 75,000 (as of 2026), has a warm charm with close human connections, featuring traditional public baths and shopping streets. However, there was a challenge: the lack of a signature product that people would associate with "Warabi."
This project started with the desire to create a product that would spark conversations about Warabi, making people say, "What is this?"
■ Making the Most Densely Populated City Lovable Through Design: "Gyugyu Warabi"
"Gyugyu Warabi" is a Warabi-certified brand that positively expresses the state of "people being packed closely together" as proof of mutual support. We have also prepared original goods such as T-shirts and glasses that you'll want to use daily, featuring an adorable design of densely packed wallabies.
■ Crowdfunding Overview and Main Returns
Please visit the project page for detailed thoughts, stories, and the full lineup of returns.
Project Page: https://camp-fire.jp/projects/941404/idea
Project Period: June 9, 2026 (Tuesday) - August 31, 2026 (Monday)
Target Amount: ¥200,000
Use of Funds: Product manufacturing costs, goods and package production costs, etc.
[Representative Return Prices (Tax Included, Shipping Included)]
"Kyo, Warabiru?" 4-Bottle Set: ¥5,800
"Kyo, Warabiru?" 6-Bottle Set: ¥7,900
Gyugyu Warabi Original T-shirt: ¥3,500
[Inquiries and Operating Company]
Oluage Inc. Under the philosophy of the brand "@local," which gives shape to "Local is the Best!", we transmit the individuality of each region through the power of design into "products" and "experiences."
Official Website: https://oluage.co.jp/index.html
Instagram: https://www.instagram.com/warabeer_0503?igsh=MWQwOXZkamJtZnhkcw%3D%3D&utm_source=qr
Contact Person: Ryusei Yanagida
MAIL: gyugyuwarabeer@gmail.com
TEL: 048-430-1100
*Image is for illustrative purposes only.
We will begin a crowdfunding project for the advance sale of this product on the crowdfunding site CAMPFIRE starting [June 9, 2026].
▼Project Page (CAMPFIRE) https://camp-fire.jp/projects/941404/idea
■ "Warabi Mochi" Because it's "Warabi"!? New Sensation Craft Beer "Kyo, Warabiru?"
*Image is for illustrative purposes only.
A "Dessert Stout (Black Beer)" with a sweet taste that belies its jet-black appearance. A luxurious blend of brown sugar, kinako (roasted soybean flour), oats, and wheat creates a rich flavor that, with just one sip, evokes the sensation of "warabi mochi." The bitterness of the beer is subdued, making it a novel drink to be enjoyed slowly as a post-meal dessert. Brewing was done in collaboration with "Nuttori Brewing" (Kawaguchi City) in our local Saitama Prefecture.
■ Background of Development: We Want to Create a Signature Product for "Warabi."
Warabi City, the smallest city in Japan with an area of 5.11 km² and a population of approximately 75,000 (as of 2026), has a warm charm with close human connections, featuring traditional public baths and shopping streets. However, there was a challenge: the lack of a signature product that people would associate with "Warabi."
This project started with the desire to create a product that would spark conversations about Warabi, making people say, "What is this?"
■ Making the Most Densely Populated City Lovable Through Design: "Gyugyu Warabi"
"Gyugyu Warabi" is a Warabi-certified brand that positively expresses the state of "people being packed closely together" as proof of mutual support. We have also prepared original goods such as T-shirts and glasses that you'll want to use daily, featuring an adorable design of densely packed wallabies.
■ Crowdfunding Overview and Main Returns
Please visit the project page for detailed thoughts, stories, and the full lineup of returns.
Project Page: https://camp-fire.jp/projects/941404/idea
Project Period: June 9, 2026 (Tuesday) - August 31, 2026 (Monday)
Target Amount: ¥200,000
Use of Funds: Product manufacturing costs, goods and package production costs, etc.
[Representative Return Prices (Tax Included, Shipping Included)]
"Kyo, Warabiru?" 4-Bottle Set: ¥5,800
"Kyo, Warabiru?" 6-Bottle Set: ¥7,900
Gyugyu Warabi Original T-shirt: ¥3,500
[Inquiries and Operating Company]
Oluage Inc. Under the philosophy of the brand "@local," which gives shape to "Local is the Best!", we transmit the individuality of each region through the power of design into "products" and "experiences."
Official Website: https://oluage.co.jp/index.html
Instagram: https://www.instagram.com/warabeer_0503?igsh=MWQwOXZkamJtZnhkcw%3D%3D&utm_source=qr
Contact Person: Ryusei Yanagida
MAIL: gyugyuwarabeer@gmail.com
TEL: 048-430-1100
FAQ
Where can I buy "Kyo, Warabiru?"
Currently, it is available for advance sale through crowdfunding on CAMPFIRE. General sales on e-commerce sites are also planned for the future.
What kind of city is Warabi City?
With an area of 5.11 km² and a population of approximately 75,000 (as of 2026), it is Japan's smallest city by area and has the highest population density, characterized by warm, close-knit human relationships.
Are there other products from the "Gyugyu Warabi" brand?
Yes, original goods for daily use, such as T-shirts and glasses, are also available as returns.