Orinas Partner Selected as Startup Support Partner for the 2026 ICT Startup League

Orinas Partner (HQ: Chuo-ku, Tokyo; CEO: Mutsumi Tokugawa) announces its participation as a startup support partner in the 2026 ICT Startup League, a public-private startup support program initiated by the Ministry of Internal Affairs and Communications through the 'Startup-driven Germinal Research and Development Support Project.'

## Background of Participation

Orinas Partner has consistently supported startups and growth companies through critical phases such as fundraising, business partnerships, new service launches, and IPO preparation by formulating and executing PR strategies. In recent years, the company has also focused on streamlining PR operations using generative AI and training PR personnel.

For startups with innovative ideas and business models, it is essential to strategically build relationships with diverse stakeholders, including investors, business firms, media, the government, and users. Strategic information design that positions the company's raison d'etre within a social context is crucial for delivering value and sustainable growth in a rapidly changing business environment. Our team is convinced of the importance of PR as a management function through our experience supporting numerous companies.

As a startup support partner, we will provide practical PR consulting knowledge from the following perspectives:

- PR story design linked to management strategy
- Information design support for press releases
- Support for building relationships with stakeholders, including media relations
- Hands-on support for streamlining PR operations and building PR frameworks using generative AI

## Future Outlook

In an era where the business environment is changing daily, PR plays an increasingly vital role as a gateway between corporations and society. Our mission is to create an environment where promising startups can build trust with society while adapting to changes and maximizing their business value.

PR is not just a tool for disseminating information; it is a management function for achieving consensus with society. From this perspective, we will provide management-oriented PR support to ensure that selected startups can achieve sustainable growth while building consensus with society.

## About the ICT Startup League

The ICT Startup League is a support program launched in FY2023, stemming from the Ministry of Internal Affairs and Communications' 'Startup-driven Germinal Research and Development Support Project.' It promotes the growth of startups challenging in the ICT field through R&D funding, hands-on support, and information dissemination opportunities in cooperation with the media. With a vision to nurture companies that can compete globally by providing a continuous arena for competition and co-creation, the program builds a nationwide network of partners—including venture capitalists, incubators, accelerators, financial institutions, local governments, and corporations—to provide long-term support for startups and circulate the ecosystem.