[OSHMAN'S x BRIEFING] Collaboration Bag Collection "RUGGED LITE SERIES" Fusing BRIEFING's Functional Beauty with OSHMAN'S Lightness - Available in 5 Models and 3 Colors!
Key facts
- [OSHMAN'S x BRIEFING] Collaboration Bag Collection "RUGGED LITE SERIES" Fusing BRIEFING's Functional Beauty with OSHMAN'S Lightness - Available in 5 Models and 3 Colors!
- OSHMAN'S JAPAN, which operates urban sports specialty stores mainly in the Tokyo metropolitan area, will launch the "RUGGED LITE SERIES" custom bag collection based on popular BRIEFING models on June 12th. This collection, available in 5 models and 3 colors, maintains BRIEFING's functional beauty and robustness while proposing new standard bags suitable for a wide range of scenes, from business to outdoor activities.
- Source: PR Times
- Date: June 12, 2026
Direct answer
OSHMAN'S JAPAN, which operates urban sports specialty stores mainly in the Tokyo metropolitan area, will launch the "RUGGED LITE SERIES" custom bag collection based on popular BRIEFING models on June 12th. This collection, available in 5 models and 3 colors, maintains BRIEFING's functional beauty and robustness while proposing new standard bags suitable for a wide range of scenes, from business to outdoor activities.
- Citation
- [OSHMAN'S x BRIEFING] Collaboration Bag Collection "RUGGED LITE SERIES" Fusing BRIEFING's Functional Beauty with OSHMAN'S Lightness - Available in 5 Models and 3 Colors! (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
OSHMAN'S JAPAN, which operates urban sports specialty stores mainly in the Tokyo metropolitan area, will launch the "RUGGED LITE SERIES" custom bag collection based on popular BRIEFING models on June 12th. This collection, available in 5 models and 3 colors, maintains BRIEFING's functional beauty and robustness while proposing new standard bags suitable for a wide range of scenes, from business to outdoor activities.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 13:00
- 🔍 Collected: June 12, 2026 at 13:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (3h 22m after Collected)
■ "RUGGED LITE SERIES" Available in 5 Models and 3 Colors
This collection is based on popular BRIEFING models, with updated sizing and usability, and incorporates mesh material to express OSHMAN'S characteristic casual taste. While retaining the functional beauty and robustness derived from BRIEFING's military origins, it is a special collection that can be easily used in any scene, from business settings to active outings on holidays, and possesses an understated quality that does not interfere with coordination. "RUGGED LITE" embodies the desire to achieve both the robustness (RUGGED) characteristic of BRIEFING and the lightness (LITE) characteristic of OSHMAN'S. Three colors are adopted: BLACK, a standard color that is easy to match with any style and scene; NAVY, a calm color that widely supports business casual to holiday styling; and COYOTE, which evokes BRIEFING's military image while being a presence that stands out in outdoor and leisure scenes.
■ Product Overview
This collection uses lightweight yet highly durable nylon material.
It balances lightness that is not burdensome even when carrying a lot of luggage with durability that allows for peace of mind from daily use to outdoor activities and travel. We pursued comfort and practicality, which are essential for everyday bags. Furthermore, the matte textured fabric blends well with both casual and business styles, making it adaptable to a wide range of styles.
[OSHMAN'S Custom Order Light Slim Pack]
Colors: NAVY, COYOTE, BLACK
Price: 26,400 yen (tax included)
The main sleeve, equipped with a PC compartment, includes inner pockets convenient for storing accessories, and the outer pocket, often used for frequently accessed small items, is equipped with small divider pockets.
This is a backpack with a structure that makes it easy to organize and store items by genre.
[OSHMAN'S Custom Order Light 2-Way Pack]
Colors: NAVY, COYOTE, BLACK
Price: 26,400 yen (tax included)
The main storage compartment also features a PC sleeve. It also allows for storing items needed for different scenes, such as going to the gym after work.
[OSHMAN'S Custom Order Light 2-Way Tote]
Colors: NAVY, COYOTE, BLACK
Price: 26,400 yen (tax included)
Consideration has been given to ease of loading and unloading, and the angles of the pockets' openings have been changed.
This is a tote bag updated for better usability.
[OSHMAN'S Custom Order Light Box Shoulder]
Colors: NAVY, COYOTE, BLACK
Price: 14,300 yen (tax included)
Although small, the main storage compartment has gussets, securing more capacity than it appears. It is also equipped with pockets, allowing for the organized storage of small items.
[OSHMAN'S Custom Order Light Day Tripper Mini]
Colors: NAVY, COYOTE, BLACK
Price: 10,450 yen (tax included)
This mini shoulder bag is perfect for scenes where you want to travel light, such as walking around town or going out on holidays, as it can hold the minimum necessary items without waste. Despite its small size, its excellent storage capacity and usability are attractive features.
■ About OSHMAN'S
OSHMAN'S was born in Houston, Texas, USA in 1932, and the first store opened in front of Harajuku Station in 1985 through a business partnership. It is a sports select shop that proposes a lifestyle for enjoying life through sports. OSHMAN'S offers items for surfing, outdoor activities, fitness, running, yoga, swimming, training, etc., and also holds participatory events such as experience sessions and schools.
Currently, there are 24 stores, including Harajuku, Shinjuku Flags, Shinjuku Lumine, Ikebukuro, Kichijoji, Futako-Tamagawa, Tachikawa, Musashi-Kosugi, MARK IS Minatomirai, LaLaport Yokohama, Tama Plaza, Fujimi, Tokorozawa, Numazu, Nagoya, Anjo, Sendai, Osaka (Abeno), Nishinomiya, Koshien, Hiroshima, Hakata, Nagasaki, and Okinawa (Urasoe).
A new format, OSHMAN'S RUN & FITNESS, which combines a running station and a yoga studio, is scheduled to open in Kyoto on June 27th (Friday).
Store Credit
OSHMAN’S Shinjuku Store
Address: 3-37-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Flags 6F
Phone: 03-3353-0584
Business Hours: 11:00 - 21:00
Regular Holidays: Irregular
URL: www.oshmans.co.jp
FAQ
What is the name of this custom bag collection?
It is called the "RUGGED LITE SERIES." It embodies the fusion of BRIEFING's robustness (RUGGED) and OSHMAN'S lightness (LITE).
What materials are used?
Lightweight yet highly durable nylon material is used. It features a matte texture that easily blends with both casual and business styles.
Where can this collection be purchased?
It is available at OSHMAN'S stores (like the Shinjuku store) and online. The release date is June 12th.
What kind of brand is BRIEFING?
BRIEFING is an American bag brand characterized by its functional beauty and robustness derived from military origins.
Where are other OSHMAN'S stores located?
OSHMAN'S has 24 stores nationwide, mainly in the Tokyo metropolitan area, including Harajuku, Shinjuku, and Ikebukuro. A new format store is also planned to open in Kyoto.