Ozma PR Wins Grand Prix Agency of Excellence at PR Awards Asia-Pacific 2026

Ozma PR (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Toshihiro Nakao) has won the highest award, the Grand Prix Agency of Excellence, at the PR Awards Asia-Pacific 2026, one of the largest PR awards in the Asia-Pacific region.

In addition, out of 4 works shortlisted in 8 categories, they won 5 Gold and 1 Silver awards. Including the Grand Prix Agency of Excellence, they won a total of 7 awards.

The PR Awards Asia-Pacific is a prestigious award presented by Haymarket Media Group, which operates media such as Campaign and PR WEEK that convey the latest information on marketing and communication, to the most outstanding campaigns, individuals, and companies in the communication industry in the Asia-Pacific region.

The following are the results of Ozma PR's selection and awards.

PR Awards Asia-Pacific 2026 Winning and Shortlisted Works *In order of winning categories

"Working is a source of joy." Welnesse's Open Internal Communication

Entry Name: Work as IKIGAI

Results:

Gold in Cause-Related - Diversity & Inclusion category

Silver in Internal Communications category

Gold in Best Brand Strategy category

Business Entity:

Welnesse Co., Ltd.

Entry Entity:

Ozma PR

Agency:

Nihon Keizai Shimbun Co., Ltd.

Ozma PR Staff:

Atsushi Kubota, Riko Kawabata, Chisako Fukumura, Rika Okabe

[Overview]

This project aims to simultaneously solve the severe shortage of human resources in the condominium management industry and the issue of employment opportunities for the senior population, challenging the realization of a society where the elderly can work vigorously and be respected at any age. By combining digital utilization and on-site practical work, they promoted "open internal communication" where seniors learn from each other and grow, and their growth is also made public outside the company, stimulating the proactive growth aspirations of senior staff.

As a result, the number of staff increased by 49% in two years, the number of orders also increased by 39%, and 91% of senior staff showed a desire to grow, among other significant achievements. They presented a new labor model that is not bound by age and raised awareness in society about the possibilities of senior participation.

Osaka Morning ~ Breakfast in the Shopping District ~

Entry Name: Osaka Morning—Breakfast in Shotengai

Results:

Gold in Corporate Branding category

Shortlisted in Lifestyle/Travel category

Business Entity:

Airbnb Japan Co., Ltd.

Entry Entity:

Ozma PR

Ozma PR Staff:

Yuusuke Inoue, Chiaki Ito, Kiki Fujita, Risa Takeuchi, Yarin Tomohira

Cooperating Company:

Spine. Tetsuro Tsujimoto

[Overview]

In Osaka, one of the world's leading tourist cities, while the streets are brought to life by the expansion of inbound tourists, some shopping districts rooted in the local community are facing the challenge of stagnant visitor numbers. In 2022, the Osaka City Shopping District Federation and Airbnb Japan began addressing this issue through a collaboration agreement, aiming to improve the circulation of tourists and promote dispersed tourism. They launched the "Osaka Morning ~ Breakfast in the Shopping District ~" project, connecting attractive breakfast providers in shopping districts with guests.

In this project, as a new way to enjoy "Osaka Morning," they created a special website and a distributable booklet summarizing local "breakfast" spots in the 24 wards of Osaka City. Furthermore, they held regional events titled "Osaka Morning Caravan" to convey the appeal of morning tourism, and developed three-dimensional activities combining digital and real elements, such as SNS and YouTube content for inbound travelers. As a result, they positioned "breakfast" as a "common value," creating new economic opportunities for the region and contributing to the dispersion of tourism and improved circulation.

Co-creating the Town's Brand with Public and Private Sectors "Beyond the Final Stop. The Secret Realm of Oga's Town"

Entry Name: Beyond the Final Stop

Results:

Gold in Public Sector category

Shortlisted in Best Use of Content category

Business Entity:

Ogano Town, Saitama Prefecture

Entry Entity:

Ozma PR

Ozma PR Staff:

Taifu Tosaka, Yuusuke Ebarahara, Mai Kobayashi, Hoshi Matsumoto, Sachiko Minami, Mayu Ootaka

[Overview]

In Japan, a "railway superpower" where about 80% of municipalities have train stations, Ogano Town does not have a station. Due to this accessibility, visits have decreased, resulting in a negative cycle where there is little information available online as well. Although the town is blessed with unique history, culture, and nature, information about this town hardly reaches the people of Tokyo.

To change this situation, they redefined the negative image of "not having a station" into the positive value of "a secret realm." Furthermore, they archived local information of the town online, centering around the "Town Citizen Editorial Department." By utilizing the movement from the first train to the terminal station itself as a "medium to convey the charm of the town," they promoted the town as a travel destination accessible from Tokyo, located just a little further beyond the terminal station.

A Short Film Depicting the Strength to Live for Breast Cancer Patients "Connecting the Days"

Entry Name: Kintsugi -Life After the Break

Results: Gold in Best Use of Advocates/Influencers/Celebrities category

Business Entity:

Eli Lilly Japan Co., Ltd.

Entry Entity:

Ozma PR

Cooperating Company:

Visual Voice Co., Ltd., Certified NPO Cancer Net Japan

Ozma PR Staff:

Yui Hinekoma, Miki Fujita, Misaki Yoshie, Naoki Takeda

[Overview]

Breast cancer, which has the highest incidence rate among women and is estimated to be experienced by approximately 1 in 9 people in their lifetime. Among patients who experience metastasis or recurrence, there are not a few who perceive "recurrence as despair" and receive a stronger psychological shock than at the initial diagnosis.

Here, they created a short film "Connecting the Days" that overlays the Japanese traditional culture of "kintsugi," which beautifully repairs cracks and breaks, as a symbol of the "repair of the heart" for women who have experienced breast cancer. They cast actress Kaoru Minami, who has also experienced breast cancer, as the lead, depicting the protagonist who, while feeling anxious after being informed of a recurrence, confronts life and finds the strength to live through the experience of kintsugi.

After the release, they received voices from patients such as "I felt like the wound on my chest was like a kintsugi line" and "It gave meaning to life after treatment." It was also screened at cancer events and public lectures nationwide, as well as the 4th Yokohama International Film Festival, broadening the understanding that each individual can continue their own life and lifestyle even after recurrence.