Okazaki Yacht Co., Ltd. (headquarters: Nishinomiya, Hyogo Prefecture) will renew its website (https://okazaki.yachts.co.jp/) on Monday, June 8, 2026, to coincide with World Oceans Day. World Oceans Day is an international day officially designated by the United Nations General Assembly in 2008. Okazaki Yacht, which imports and sells high-end European boats and yachts, celebrates this occasion by opening a more functional and attractive website, aiming to help more people enjoy the ocean and the rich lifestyle that comes with boats and yachts. At the same time, it will launch new services such as navigation support for owners, aiming to improve customer satisfaction.

The top of the site features a drone video of the "SARGO" cruising, filmed independently by Okazaki Yacht in Japan, expressing the exhilaration of cruising.

Background of the Website Renewal

Since its founding in 1992, Okazaki Yacht has been quick to recognize the appeal of Nordic and Eastern European boats, introducing brands suitable for Japanese navigation (such as SARGO, AXOPAR, PARKER) to Japan. In January 2026, it signed Japan's first dealer contract with the Norwegian manufacturer VIKNES, actively expanding its brand lineup. The website reflects Okazaki Yacht's unique commitment.

With the desire to convey the appeal of the sea and boats through the website, the site theme is unified with "blue ocean," and designs incorporate wave motifs and scrolling effects that evoke the movement of water, allowing visitors to experience the sea and feel the excitement of being on a boat just by browsing.

Menu and heading designs are unified with wave imagery. (Okazaki Yacht selects only manufacturers with excellent design and performance, mainly from Nordic and Eastern Europe, which are clearly displayed on the top page.)

Points of the Website Renewal

To enable more users to experience the appeal of the sea and boats, the new site has been restructured with the following main points:

- At-a-glance visibility of new and used boat inventory and lead times for custom orders for each model - Improved searchability to quickly find the desired boat

- Okazaki Yacht introduces various ways to enjoy the sea - Navigation video series for beginners "Teach Me! Akimoto-kun!" starts - Clearer flow for purchasing a boat

At-a-glance visibility of new and used boat inventory and lead times

Each model's new and used boat availability and expected lead times for custom orders can be seen at a glance on the listing page. Beautiful boat photos are displayed more dynamically, and feature tags are visible from the listing screen, refreshing the UI.

The search results page (lineup list) clearly shows inventory status, price ranges, etc.

Detail pages for each brand's boats also clearly show features, making it easier to find a suitable boat.

Photo galleries are larger and easier to view.

Boat specifications are expressed intuitively with illustrations and grid designs.

Improved searchability to quickly find the desired boat

In addition to "Search from inventory," users can search by price, purpose, brand, etc., making it easier for those considering a boat purchase to find one that fits their lifestyle.

Okazaki Yacht introduces various ways to enjoy the sea

An interview article series "Owner's Story" introducing how owners spend time with their boats, videos of owner exchange events hosted by Okazaki Yacht, and video series where Okazaki Yacht sales staff propose sea activities are featured on the newly established "How to Enjoy the Sea" page.

https://www.youtube.com/@okazakiyachts/videos

Navigation video series for beginners "Teach Me! Akimoto-kun!" starts

Okazaki Yacht has started a video series to help beginners enjoy boating safely, sharing tips and points for each step.

This is an 8-episode series with Akimoto from Okazaki Yacht's Yokohama office providing easy-to-understand explanations.

Clearer flow for purchasing a boat

The necessary steps for purchasing a boat, marina contracts, and estimated timeline until delivery are clearly explained on the web page.

Launch of New Services

In addition to the website renewal, Okazaki Yacht has launched new services that customers have requested.

Navigation support service started (limited areas)

Okazaki Yacht offers a navigation support service exclusively for owners. Staff will assist with tips for docking and undocking, maneuvering in marinas, and other practical points. For details, please contact your sales representative.

Message from Koshiro Okazaki, President of Okazaki Yacht Co., Ltd.

Since its founding in 1992, Okazaki Yacht has handled carefully selected boats from around the world with the belief of introducing truly good boats to Japanese customers.

Boat selection varies greatly depending on the customer's experience and purpose. Some are considering their first boat purchase, while others are experienced boaters. We want both types of customers to enjoy boat selection with peace of mind.

With this website renewal, we have improved the lineup selected by experienced staff to be easier to find and compare. We have also enriched content that makes boat life more familiar, such as the navigation video series for beginners "Teach Me! Akimoto-kun!" and the "Owner's Story" featuring actual owner experiences.

We hope that the new website will serve as a first step to the sea or a place for new discoveries for those who want to start boating and for experienced enthusiasts seeking more enjoyment. Okazaki Yacht will continue to propose a rich marine life while listening to each customer.

About Okazaki Yacht Co., Ltd.

Reference: https://okazaki.yachts.co.jp/about/

We import and sell high-end European boats and yachts. Since our founding in 1992, we have been pioneers in recognizing the appeal of Nordic and Eastern European boats and introducing them to Japan. We propose a rich lifestyle spent with boats and yachts.

Nordic and Eastern European cruiser brands handled:

- AXOPAR / Finland - SARGO / Finland - PARKER / Finland - VIKNES / Norway

For more details, please visit the website.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン