En Co., Ltd. Seeks 10 Nationwide Mega-Franchisee Companies as Strategic Partners for Second Growth Brand

We are actively seeking mega-franchisee companies nationwide! Limited to 10 companies only.

En Co., Ltd. (Head office: Machida City, Tokyo; President and CEO: Kotaro Sugimoto) announces the launch of a strategic partnership program, limited to 10 companies nationwide, targeting established mega-franchisee businesses with proven multi-unit expansion experience, to support the nationwide rollout of its premium tonkatsu brand "YOI (Kei)."

This recruitment is not aimed at companies newly entering the franchise business, but rather at companies already operating multiple brands and multiple stores, possessing strong store management capabilities and human resource development expertise.

Co-creating Your Second or Third Growth Brand

In recent years, many mega-franchisee companies have diversified their business portfolios by operating multiple brands instead of relying on a single brand.

En Co., Ltd. proposes the premium tonkatsu brand "YOI (Kei)" as a second or third growth brand for companies advancing such growth strategies.

We are looking for companies such as:

• Restaurant chain operators • Convenience store operators • Café chain operators • Ramen chain operators • Resale/pawn shop businesses • Beauty salon operators • Personal gym operators • Multi-unit service industry operators • Companies from non-related industries exploring new business ventures

We actively seek partnerships with companies experienced in multi-unit operations, whether operating nationwide or across broad regions.

Benefits for Mega-Franchisee Companies Joining

1 Establish a Second or Third Revenue Stream

By adding a high-value premium dining brand to your existing portfolio, you can achieve medium- to long-term growth strategies.

2 Leverage Existing Multi-Unit Operational Expertise

You can enter a new brand using established management resources such as recruitment, staff training, store management, and area management developed through your current operations.

3 Entry into the Premium Market Segment

"YOI (Kei)" is a premium tonkatsu brand that meticulously focuses on branded pork, rice, miso soup, hospitality, and store ambiance.

This enables entry into a market segment distinct from your existing low-price concepts.

4 Differentiation Through a Regional Co-Creation Model

We promote store development rooted in local communities by collaborating with regional businesses, producers, financial institutions, and others.

5 Partnership Focused on Nationwide Expansion

We aim to build a partnership where headquarters and partners share strategic vision to enhance brand value, going beyond a simple franchise agreement.

Why Only 10 Companies Nationwide?

En Co., Ltd. prioritizes long-term partnerships with companies that share our brand values and growth potential, rather than simply maximizing the number of franchisees.

Therefore, this first recruitment phase is strictly limited to 10 companies nationwide, enabling us to provide comprehensive support to each partner while ensuring high-quality brand expansion.

Comment from President and CEO Kotaro Sugimoto:

"There are many companies across Japan with outstanding track records in multi-unit operations.

We believe that by combining their management expertise with the brand power of 'YOI (Kei),' we can expand a new premium dining brand nationwide.

This is not merely a franchise recruitment—we aim to build long-term corporate partnerships with strategic partners who will co-develop our second and third growth brands."

YouTube Videos That Inspired the Brand Development

The premium tonkatsu brand "YOI (Kei)" was developed based on the experience and expertise gained from "Tonkatsu Hitomi," a popular tonkatsu restaurant widely supported by customers.

The original YouTube videos featuring "Tonkatsu Hitomi," which inspired the brand concept, were published three and two years ago respectively, and have achieved a combined 650,000 views (270,000 views and 380,000 views). They continue to attract a large audience today.

These videos showcase the store operations, product development, and customer feedback—including from international guests—that laid the foundation for the "YOI (Kei)" brand concept.

We invite you to experience the brand's world through these videos.

YouTube Video ❶ (270,000 views)

[Shocking Japanese Food Experience] OMG... This is insane... seriously incredible... Australian couple stunned by the quality of Japan's premium tonkatsu

YouTube Video ❷ (380,000 views)

[Nippon TV ZIP Sponsored Video] Japan feels like a dream... Even gourmet newlywed American couple amazed! First bite of crispy, juicy tonkatsu is too delicious

Company Overview

Company Name: En Co., Ltd.

Representative: President and CEO Kotaro Sugimoto

Head Office: 4-34-1 Takasaka, Machida City, Tokyo

Headquarters Office: 7-4-11 Tamagawa Gakuen, Machida City, Tokyo NS Plaza 1B

Founded: December 1, 2015 (Founded in January 2015)

Capital: 5,550 thousand yen

Fiscal Year End: November

Employees: 25 full-time staff, 80 part-time and contract workers

Business Activities: • Operation of premium tonkatsu specialty stores • Franchise headquarters operations • Franchise development support • Restaurant consulting

Brand: Premium Tonkatsu YOI (Kei)

URL: En Co., Ltd. Official Website https://en-foodbiz.com

[Inquiries Regarding This Announcement] En Co., Ltd. Franchise Division Headquarters Office: 7-4-11 Tamagawa Gakuen, Machida City, Tokyo NS Plaza 1B Franchise Contact: Shuntaro Sasaki MAIL: sasaki@en-foodbiz.com