Hakone Cheese Terrace Launches First Shelf-Stable Souvenir Baked Goods
Hakone Cheese Terrace will launch two new types of shelf-stable baked goods, "Financier Cheese" and "Fragrant Hakone Cheese Pie," starting May 2, 2026. This move aims to cater to both eat-in and souvenir needs, enhancing convenience for tourists.
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- 📰 Published: April 30, 2026 at 22:00
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EnEat Co., Ltd. (Headquarters: Kanagawa Prefecture / Representative Director and President: Masashi Ichikawa) announced that its cheese sweets specialty store, "Hakone Cheese Terrace," will launch two new types of baked goods starting Friday, May 2, 2026.
Until now, the store has primarily offered chilled cheesecakes, catering to both "eat-on-the-go" and "souvenir" needs. However, for the first time, they have developed original products that can be stored at room temperature. These products are designed to be easily carried by tourists, making them ideal souvenirs.
Financier Cheese, Fragrant Hakone Cheese Pie
■ About Hakone Cheese Terrace
Hakone Cheese Terrace operates as a "cheese sweets specialty store" that harmonizes with Hakone's rich nature and tourist experience.
Hakone, where the store is located, is one of Japan's leading tourist destinations, attracting many domestic and international visitors. It is an area where both "experiences to enjoy on the spot" and "memories to take home" are sought after. Hakone Cheese Terrace focuses on these tourism characteristics, developing products with the concept of balancing "deliciousness to enjoy on the spot" and "value to take home as a lingering memory of the trip."
Their main product, cheesecake, is characterized by its rich yet light texture, and its size and preparation are suitable for eating on the go, earning support from many visitors. To meet souvenir demand, they have also focused on packaging and visibility, pursuing a "product design that is chosen" suitable for a tourist destination.
In terms of store space, they have incorporated designs that blend with Hakone's scenery and atmosphere, aiming to be a place where tourists naturally want to stop by. They strive to provide value not just as a sweets seller, but as a "place that enriches moments in Hakone."
Hakone Cheese Terrace will continue to evolve as a "Hakone-esque sweets brand," combining the appeal of cheese as an ingredient with the experiential and product value unique to a tourist destination.
■ Five Features of Fragrant Hakone Cheese Pie
① Delicate melt-in-your-mouth texture created by 432 layers
The 432 layers of repeatedly folded pie dough achieve a light, melt-in-your-mouth texture.
② Moist and high-quality texture
With a focus on baking balance, it achieves a moist mouthfeel that is not dry, despite being a pie.
③ Satisfying richness with butter flavor
The rich aroma of butter spreads, allowing you to enjoy a deep aftertaste even with a single piece.
④ Richness and saltiness enhanced by cheese powder
The cheese powder sprinkled on top adds an accent to the sweetness, creating an addictive flavor.
⑤ Cheese pie with a harmonious balance of sweetness and saltiness
A unique baked good with a light dough layered with the umami of cheese.
Fragrant Hakone Cheese Pie
Fragrant Hakone Cheese Pie Package
Fragrant Hakone Cheese Pie: 660 yen (tax included) (3 pieces)
■ Five Features of Financier Cheese
① Two-layer structure of Financier x Cheesecake
A unique design layering butter-scented financier dough with moist, rich cheesecake dough.
② Contrast of moistness and richness
The outside is fragrant and soft, while the inside offers a smooth and rich flavor.
③ Rich cheese flavor
The rich flavor derived from cheesecake provides a satisfying experience, even as a baked good.
④ Unique cheese-shaped design
An eye-catching cheese shape that can be enjoyed from the moment you pick it up.
⑤ Perfection easy to choose as a souvenir
A baked good suitable for Hakone souvenirs, combining appearance, taste, and portability. Also great as a small gift.
Financier Cheese
Financier Cheese Package
Financier Cheese: 400 yen (tax included) (1 piece) / 1,600 yen (tax included) (4 pieces) / 3,200 yen (tax included) (8 pieces)
■ Future of Hakone Cheese Terrace
With the launch of this baked goods series, Hakone Cheese Terrace will evolve into a brand that genuinely proposes the "joy of taking home" in addition to its traditional "eat-on-the-go sweets."
In tourist destinations like Hakone, the importance of "souvenirs that bring home the lingering memories of a trip" is increasing year by year, beyond the value of experiences during the stay. The store has focused on this need, expanding its product development area from a primarily chilled product lineup to creating products that are easy to carry at room temperature and offer high satisfaction.
Going forward, they will focus on product design suitable for tourist locations—"shelf-stable, easy to carry, high added value"—to expand their baked goods lineup and work on product composition and store merchandising.
Furthermore, they will consider developing products that leverage regional characteristics and expanding to other locations, promoting brand recognition and value enhancement as a cheese sweets brand originating from Hakone.
■ Store Information
■ Hakone Cheese Terrace Motohakone Store
Location: 54 Motohakone, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
Business Hours: 10:00-16:00
■ Hakone Cheese Terrace Minaka Small
Until now, the store has primarily offered chilled cheesecakes, catering to both "eat-on-the-go" and "souvenir" needs. However, for the first time, they have developed original products that can be stored at room temperature. These products are designed to be easily carried by tourists, making them ideal souvenirs.
Financier Cheese, Fragrant Hakone Cheese Pie
■ About Hakone Cheese Terrace
Hakone Cheese Terrace operates as a "cheese sweets specialty store" that harmonizes with Hakone's rich nature and tourist experience.
Hakone, where the store is located, is one of Japan's leading tourist destinations, attracting many domestic and international visitors. It is an area where both "experiences to enjoy on the spot" and "memories to take home" are sought after. Hakone Cheese Terrace focuses on these tourism characteristics, developing products with the concept of balancing "deliciousness to enjoy on the spot" and "value to take home as a lingering memory of the trip."
Their main product, cheesecake, is characterized by its rich yet light texture, and its size and preparation are suitable for eating on the go, earning support from many visitors. To meet souvenir demand, they have also focused on packaging and visibility, pursuing a "product design that is chosen" suitable for a tourist destination.
In terms of store space, they have incorporated designs that blend with Hakone's scenery and atmosphere, aiming to be a place where tourists naturally want to stop by. They strive to provide value not just as a sweets seller, but as a "place that enriches moments in Hakone."
Hakone Cheese Terrace will continue to evolve as a "Hakone-esque sweets brand," combining the appeal of cheese as an ingredient with the experiential and product value unique to a tourist destination.
■ Five Features of Fragrant Hakone Cheese Pie
① Delicate melt-in-your-mouth texture created by 432 layers
The 432 layers of repeatedly folded pie dough achieve a light, melt-in-your-mouth texture.
② Moist and high-quality texture
With a focus on baking balance, it achieves a moist mouthfeel that is not dry, despite being a pie.
③ Satisfying richness with butter flavor
The rich aroma of butter spreads, allowing you to enjoy a deep aftertaste even with a single piece.
④ Richness and saltiness enhanced by cheese powder
The cheese powder sprinkled on top adds an accent to the sweetness, creating an addictive flavor.
⑤ Cheese pie with a harmonious balance of sweetness and saltiness
A unique baked good with a light dough layered with the umami of cheese.
Fragrant Hakone Cheese Pie
Fragrant Hakone Cheese Pie Package
Fragrant Hakone Cheese Pie: 660 yen (tax included) (3 pieces)
■ Five Features of Financier Cheese
① Two-layer structure of Financier x Cheesecake
A unique design layering butter-scented financier dough with moist, rich cheesecake dough.
② Contrast of moistness and richness
The outside is fragrant and soft, while the inside offers a smooth and rich flavor.
③ Rich cheese flavor
The rich flavor derived from cheesecake provides a satisfying experience, even as a baked good.
④ Unique cheese-shaped design
An eye-catching cheese shape that can be enjoyed from the moment you pick it up.
⑤ Perfection easy to choose as a souvenir
A baked good suitable for Hakone souvenirs, combining appearance, taste, and portability. Also great as a small gift.
Financier Cheese
Financier Cheese Package
Financier Cheese: 400 yen (tax included) (1 piece) / 1,600 yen (tax included) (4 pieces) / 3,200 yen (tax included) (8 pieces)
■ Future of Hakone Cheese Terrace
With the launch of this baked goods series, Hakone Cheese Terrace will evolve into a brand that genuinely proposes the "joy of taking home" in addition to its traditional "eat-on-the-go sweets."
In tourist destinations like Hakone, the importance of "souvenirs that bring home the lingering memories of a trip" is increasing year by year, beyond the value of experiences during the stay. The store has focused on this need, expanding its product development area from a primarily chilled product lineup to creating products that are easy to carry at room temperature and offer high satisfaction.
Going forward, they will focus on product design suitable for tourist locations—"shelf-stable, easy to carry, high added value"—to expand their baked goods lineup and work on product composition and store merchandising.
Furthermore, they will consider developing products that leverage regional characteristics and expanding to other locations, promoting brand recognition and value enhancement as a cheese sweets brand originating from Hakone.
■ Store Information
■ Hakone Cheese Terrace Motohakone Store
Location: 54 Motohakone, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
Business Hours: 10:00-16:00
■ Hakone Cheese Terrace Minaka Small