Izumo-based Water-based Nail Brand 'ANDIZUMO' Releases 'Izumo Selection' to Commemorate FY2025 Izumo Brand Certification
ANDIZUMO, a water-based nail brand from Izumo, Shimane Prefecture, has launched the 'Izumo Selection' featuring colors inspired by local culture and a new ritual-derived aroma oil to celebrate its official city brand certification.
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- 📰 Published: April 22, 2026 at 20:43
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Special Package Nails (7 colors total) and Aroma Oil 'Okiyome' from the Izumo Selection.
L Co., Ltd. (Headquarters: Osaka; CEO: Kazue Kimura) has announced that its Izumo-based water-based nail brand 'ANDIZUMO' has been certified as an 'FY2025 Izumo Brand' by Izumo City (certified on March 5, 2026). To commemorate this certification, the brand is releasing the 'Izumo Selection.'
This series consists of special packaging for seven popular existing water-based nail colors inspired by the scenery and culture of Izumo, along with a new product, 'ANDIZUMO Aroma Oil Okiyome.' Pre-sales will begin on April 25 (Sat) at pop-up events in Daikanyama Tsutaya Books and Hanshin Umeda Main Store.
[ Products ]
- Water-based Nails (7 Colors)
- Aroma Oil 'Okiyome'
Color Variations:
- YAKUMO (Greige Pearl, 2,750 yen): Derived from Japan's oldest waka poem. Symbolizes sacred protection and connection.
- TSUIJIMATSU (Dark Green, 1,980 yen): Inspired by windbreak forests on the Izumo Plain, representing the harmony between people and nature.
- HISHIZUMI (Coral Red, 1,980 yen): Inspired by the 'Hishizumi Shrine' at Hinomisaki, reflecting the Izumo philosophy of balancing Yin and Yang.
- MANGEKYO MOMO (Pearl Pink, 2,750 yen): Based on the Shimane original hydrangea variety 'Mangekyo,' expressing the beauty of transition.
- KAMIMUKAE (Polarized Copper Brown & Green, 3,520 yen): Captures the sacred moment of welcoming gods at Inasa Beach during the 'Month of the Gods.'
- KARASADE (Polarized Gold & Pink, 3,520 yen): Inspired by the concept of gods departing, connecting endings to new cycles.
- YAOYOROZU (Gold Glitter, 2,750 yen): Reflects the spirit of Izumo, where gods dwell in all things and diversity is celebrated.
[ New Product ] Aroma Oil 'Okiyome'
Retaining the popular 'Okiyome' scent, this oil prepares the mind and hands using oils derived from sacred rituals. It primarily features sesame oil produced by traditional low-temperature extraction methods used in Izumo rituals, blended with rapeseed oil to moisturize the skin.
L Co., Ltd. (Headquarters: Osaka; CEO: Kazue Kimura) has announced that its Izumo-based water-based nail brand 'ANDIZUMO' has been certified as an 'FY2025 Izumo Brand' by Izumo City (certified on March 5, 2026). To commemorate this certification, the brand is releasing the 'Izumo Selection.'
This series consists of special packaging for seven popular existing water-based nail colors inspired by the scenery and culture of Izumo, along with a new product, 'ANDIZUMO Aroma Oil Okiyome.' Pre-sales will begin on April 25 (Sat) at pop-up events in Daikanyama Tsutaya Books and Hanshin Umeda Main Store.
[ Products ]
- Water-based Nails (7 Colors)
- Aroma Oil 'Okiyome'
Color Variations:
- YAKUMO (Greige Pearl, 2,750 yen): Derived from Japan's oldest waka poem. Symbolizes sacred protection and connection.
- TSUIJIMATSU (Dark Green, 1,980 yen): Inspired by windbreak forests on the Izumo Plain, representing the harmony between people and nature.
- HISHIZUMI (Coral Red, 1,980 yen): Inspired by the 'Hishizumi Shrine' at Hinomisaki, reflecting the Izumo philosophy of balancing Yin and Yang.
- MANGEKYO MOMO (Pearl Pink, 2,750 yen): Based on the Shimane original hydrangea variety 'Mangekyo,' expressing the beauty of transition.
- KAMIMUKAE (Polarized Copper Brown & Green, 3,520 yen): Captures the sacred moment of welcoming gods at Inasa Beach during the 'Month of the Gods.'
- KARASADE (Polarized Gold & Pink, 3,520 yen): Inspired by the concept of gods departing, connecting endings to new cycles.
- YAOYOROZU (Gold Glitter, 2,750 yen): Reflects the spirit of Izumo, where gods dwell in all things and diversity is celebrated.
[ New Product ] Aroma Oil 'Okiyome'
Retaining the popular 'Okiyome' scent, this oil prepares the mind and hands using oils derived from sacred rituals. It primarily features sesame oil produced by traditional low-temperature extraction methods used in Izumo rituals, blended with rapeseed oil to moisturize the skin.