Development Achievement: Duskin Co., Ltd.'s E-commerce Site Wins Top Award at "EC-CUBE Site Award" – M.A.D. Constructs Large-Scale EC Platform Supporting LTV Maximization for 2 Million Members
M.A.D. Co., Ltd., as a development partner, built Duskin Co., Ltd.'s e-commerce site, which received the top award at the "EC-CUBE Site Award –20th Anniversary–." This large-scale system revamp, aimed at maximizing the LTV of 2 million members, was highly praised for optimizing complex payment flows and achieving a 2% CVR improvement.
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- 📰 Published: April 24, 2026 at 22:00
- 🔍 Collected: April 24, 2026 at 13:31
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Background
"EC-CUBE Site Award –20th Anniversary–" recognizes sites that have achieved excellent customer experience (CX), commemorating the 20th anniversary of EC-CUBE.
Duskin Co., Ltd. promotes a "Digital Assist" concept that integrates "real touchpoints" through its nationwide franchisees with digital. The large-scale system overhaul, aimed at maximizing the Lifetime Value (LTV) of over 2 million web members, was highly evaluated and selected as the top award winner, embodying the most excellent customer experience among 20 years of cases.
M.A.D. Co., Ltd. supported the realization of this advanced strategy as a development partner.
Key Development Points Undertaken by Our Company
Integration of a Large-Scale Platform Supporting 2 Million Members
We integrated the previously separate carts for rental products, service products (such as air conditioner cleaning), and sales products into a single one. Additionally, the cart and membership organization of the Rentall business's "Kashete Net" site were integrated, establishing a foundation that allows for optimal cross-selling and follow-up at the right time.
Optimization of Complex Payment Flows and Improvement of CVR
We introduced a mechanism allowing customers to make bulk payments for multiple different categories, significantly reducing their effort. Furthermore, by improving the UI (User Interface) and providing a seamless purchasing experience, we succeeded in increasing the in-cart conversion rate (CVR) by 2%.
Future Outlook
Our company will continue to adhere to unique business models with advanced customization technology, supporting the construction of flexible e-commerce platforms that are not constrained by vendor lock-in.
Related Links
Duskin Co., Ltd. Case Study Interview Article (EC-CUBE Official)
https://www.ec-cube.net/cases/duskin/
EC-CUBE Inc. Press Release (PR TIMES)
https://prtimes.jp/main/html/rd/p/000000449.000009812.html
[About M.A.D. Co., Ltd.]
M.A.D. Co., Ltd. is a system development company founded in 2007. We have a top-class track record in EC site development (EC-CUBE) in particular, and have supported the construction of large-scale EC platforms for many companies.
Leveraging an AI-driven productive development system, we promote advanced and efficient development sites, and support the implementation and operation of AI utilization across all business operations in the EC business, including sales promotion, CRM, order reception/placement, customer support, and analysis, while partnering with operating companies.
Beyond system development, we strongly support the execution of business strategies and growth as a partner that backs the overall transformation of the EC business through AI utilization.
■Company Name: M.A.D. Co., Ltd.
■Location: Nax Building 8F, 1-3-2 Shinkawa, Chuo-ku, Tokyo 104-0033
■Representative Director: Mamoru Takahashi
■Corporate Website: https://mad2007.co.jp/
"EC-CUBE Site Award –20th Anniversary–" recognizes sites that have achieved excellent customer experience (CX), commemorating the 20th anniversary of EC-CUBE.
Duskin Co., Ltd. promotes a "Digital Assist" concept that integrates "real touchpoints" through its nationwide franchisees with digital. The large-scale system overhaul, aimed at maximizing the Lifetime Value (LTV) of over 2 million web members, was highly evaluated and selected as the top award winner, embodying the most excellent customer experience among 20 years of cases.
M.A.D. Co., Ltd. supported the realization of this advanced strategy as a development partner.
Key Development Points Undertaken by Our Company
Integration of a Large-Scale Platform Supporting 2 Million Members
We integrated the previously separate carts for rental products, service products (such as air conditioner cleaning), and sales products into a single one. Additionally, the cart and membership organization of the Rentall business's "Kashete Net" site were integrated, establishing a foundation that allows for optimal cross-selling and follow-up at the right time.
Optimization of Complex Payment Flows and Improvement of CVR
We introduced a mechanism allowing customers to make bulk payments for multiple different categories, significantly reducing their effort. Furthermore, by improving the UI (User Interface) and providing a seamless purchasing experience, we succeeded in increasing the in-cart conversion rate (CVR) by 2%.
Future Outlook
Our company will continue to adhere to unique business models with advanced customization technology, supporting the construction of flexible e-commerce platforms that are not constrained by vendor lock-in.
Related Links
Duskin Co., Ltd. Case Study Interview Article (EC-CUBE Official)
https://www.ec-cube.net/cases/duskin/
EC-CUBE Inc. Press Release (PR TIMES)
https://prtimes.jp/main/html/rd/p/000000449.000009812.html
[About M.A.D. Co., Ltd.]
M.A.D. Co., Ltd. is a system development company founded in 2007. We have a top-class track record in EC site development (EC-CUBE) in particular, and have supported the construction of large-scale EC platforms for many companies.
Leveraging an AI-driven productive development system, we promote advanced and efficient development sites, and support the implementation and operation of AI utilization across all business operations in the EC business, including sales promotion, CRM, order reception/placement, customer support, and analysis, while partnering with operating companies.
Beyond system development, we strongly support the execution of business strategies and growth as a partner that backs the overall transformation of the EC business through AI utilization.
■Company Name: M.A.D. Co., Ltd.
■Location: Nax Building 8F, 1-3-2 Shinkawa, Chuo-ku, Tokyo 104-0033
■Representative Director: Mamoru Takahashi
■Corporate Website: https://mad2007.co.jp/