"Tacos" Search Frequency Doubles Year-on-Year! DELISH KITCHEN Releases Mexican Recipes to Enjoy During Golden Week.
DELISH KITCHEN, a recipe video media operated by Every Co., Ltd., is proposing "Mexican at Home" for this year's Golden Week amidst rising oil prices and inflation. Following data showing a sharp increase in search demand for Mexican dishes like tacos and tortillas, they have released easy-to-make Mexican recipes to enjoy at home.
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- 📰 Published: April 24, 2026 at 21:46
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Every Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Taisei Yoshida), which operates DELISH KITCHEN, Japan's largest recipe video media, is proposing "Mexican at Home" for this year's Golden Week, against the backdrop of increasing frugality due to rising crude oil prices and general inflation. Based on data indicating a rapid surge in search demand for Mexican dishes such as tacos and tortillas, they have released recipes for easy home-cooked Mexican food.
### Background of the Mexican Food Boom
In recent years, attention to Mexican cuisine has been growing, with an increasing number of specialty taco restaurants and other establishments. This boom is clearly supported by DELISH KITCHEN's search data. In March 2026, the search frequency for the keyword "tacos" surged twofold compared to the same month in 2025. Furthermore, "tortillas," the base for tacos, increased by 1.6 times, and "guacamole," a representative Mexican dip, also doubled, indicating a widespread rise in search frequency for Mexican food-related terms. This reveals a strong desire among consumers to "enjoy Mexican food at home."
The reasons behind this boom include the ease of preparation, visual appeal for photos, and the ability to customize to one's liking. As a result, arrangement recipe videos utilizing tacos and tortillas have increased, particularly on social media.
Moreover, the easy availability of ingredients like tortillas and various sauces in imported food stores, commercial food suppliers, and supermarkets has also been a significant factor driving the boom. In recent years, kits containing necessary ingredients have also started appearing in stores, making it easier to enjoy Mexican cuisine at home.
### This Golden Week is "Mexican at Home"
This year's Golden Week is expected to see a stronger tendency for people to refrain from distant travel and large-scale leisure activities, due to soaring crude oil prices and continued inflation, leading to increased frugality. In this situation, Mexican dishes like tacos and tortillas are an optimal choice as "at-home entertainment" that families and friends can enjoy while keeping costs down.
Among younger generations, the term "Tacopa" (Taco Party) – enjoying tacos instead of takoyaki – is becoming increasingly popular. The versatility of tacos, allowing for free arrangement of various ingredients to suit individual preferences, also contributes to their popularity.
Furthermore, DELISH KITCHEN's search data confirms a tendency for the search frequency of spicy recipes to increase as temperatures rise. As temperatures begin to climb in earnest, spicy Mexican cuisine is expected to gain even more popularity.
### Easy Mexican Arrangement Recipes to Enjoy at Home
Based on these trends, DELISH KITCHEN proposes "Mexican at Home" for this year's Golden Week. This time, they introduce arrangement recipes that can be easily made with common ingredients, as well as some unique variations, to make it simpler and more accessible.
- **No Taco Shells Needed! Taco-Style with Gyoza Wrappers**
How about taco-style dishes made with gyoza wrappers? You can easily make them with ingredients you already have at home, even without taco shells. The fillings can be arranged freely! It's a recipe everyone can enjoy.
- **Delicious to the Edge ♪ Mexican Tortilla Pizza**
How about a unique pizza using leftover tortilla wraps? The edges are rolled with sausages, making it delicious to the very end! Filled generously with guacamole, it's a satisfying Mexican-style pizza that looks appealing and is perfect for home parties!
- **Mix in a Bag and Done! Dorilocos**
Enjoy tortilla chips with lots of vegetables! There are no strict rules for ingredients, so feel free to add what you like! Using pre-cut vegetables makes it even easier to prepare.
- **Ready in 10 Minutes! Burger-Style with Tortillas**
An easy meal where you spread minced meat directly onto a tortilla and bake it together! Fill it with plenty of your favorite vegetables and enjoy!
### About DELISH KITCHEN
Japan's No. 1 recipe service by app + web users (※), a recipe video media utilized by over 44 million people. Recipes are all devised by food professionals such as registered dietitians based on the concept of "anyone can easily make delicious food," with a total of over 57,000 recipes. Furthermore, it offers features that make daily shopping more advantageous and convenient, such as delivering special sale information from nearby stores and distributing coupons, a system to order necessary ingredients for desired recipes to online supermarkets with one tap, original kitchen tools with excellent design and functionality, and nutritionally balanced meals supervised by registered dietitians.
### Background of the Mexican Food Boom
In recent years, attention to Mexican cuisine has been growing, with an increasing number of specialty taco restaurants and other establishments. This boom is clearly supported by DELISH KITCHEN's search data. In March 2026, the search frequency for the keyword "tacos" surged twofold compared to the same month in 2025. Furthermore, "tortillas," the base for tacos, increased by 1.6 times, and "guacamole," a representative Mexican dip, also doubled, indicating a widespread rise in search frequency for Mexican food-related terms. This reveals a strong desire among consumers to "enjoy Mexican food at home."
The reasons behind this boom include the ease of preparation, visual appeal for photos, and the ability to customize to one's liking. As a result, arrangement recipe videos utilizing tacos and tortillas have increased, particularly on social media.
Moreover, the easy availability of ingredients like tortillas and various sauces in imported food stores, commercial food suppliers, and supermarkets has also been a significant factor driving the boom. In recent years, kits containing necessary ingredients have also started appearing in stores, making it easier to enjoy Mexican cuisine at home.
### This Golden Week is "Mexican at Home"
This year's Golden Week is expected to see a stronger tendency for people to refrain from distant travel and large-scale leisure activities, due to soaring crude oil prices and continued inflation, leading to increased frugality. In this situation, Mexican dishes like tacos and tortillas are an optimal choice as "at-home entertainment" that families and friends can enjoy while keeping costs down.
Among younger generations, the term "Tacopa" (Taco Party) – enjoying tacos instead of takoyaki – is becoming increasingly popular. The versatility of tacos, allowing for free arrangement of various ingredients to suit individual preferences, also contributes to their popularity.
Furthermore, DELISH KITCHEN's search data confirms a tendency for the search frequency of spicy recipes to increase as temperatures rise. As temperatures begin to climb in earnest, spicy Mexican cuisine is expected to gain even more popularity.
### Easy Mexican Arrangement Recipes to Enjoy at Home
Based on these trends, DELISH KITCHEN proposes "Mexican at Home" for this year's Golden Week. This time, they introduce arrangement recipes that can be easily made with common ingredients, as well as some unique variations, to make it simpler and more accessible.
- **No Taco Shells Needed! Taco-Style with Gyoza Wrappers**
How about taco-style dishes made with gyoza wrappers? You can easily make them with ingredients you already have at home, even without taco shells. The fillings can be arranged freely! It's a recipe everyone can enjoy.
- **Delicious to the Edge ♪ Mexican Tortilla Pizza**
How about a unique pizza using leftover tortilla wraps? The edges are rolled with sausages, making it delicious to the very end! Filled generously with guacamole, it's a satisfying Mexican-style pizza that looks appealing and is perfect for home parties!
- **Mix in a Bag and Done! Dorilocos**
Enjoy tortilla chips with lots of vegetables! There are no strict rules for ingredients, so feel free to add what you like! Using pre-cut vegetables makes it even easier to prepare.
- **Ready in 10 Minutes! Burger-Style with Tortillas**
An easy meal where you spread minced meat directly onto a tortilla and bake it together! Fill it with plenty of your favorite vegetables and enjoy!
### About DELISH KITCHEN
Japan's No. 1 recipe service by app + web users (※), a recipe video media utilized by over 44 million people. Recipes are all devised by food professionals such as registered dietitians based on the concept of "anyone can easily make delicious food," with a total of over 57,000 recipes. Furthermore, it offers features that make daily shopping more advantageous and convenient, such as delivering special sale information from nearby stores and distributing coupons, a system to order necessary ingredients for desired recipes to online supermarkets with one tap, original kitchen tools with excellent design and functionality, and nutritionally balanced meals supervised by registered dietitians.