[Case Study] YUWAERU Co., Ltd. Implements LPcats AI Analyst to Redesign 'Customer Voices' Section as UGC-Style, Achieving ~217% CVR Improvement

LPcats, a swipe-type LP improvement platform that leads to CVR improvement provided by efcafe Co., Ltd. (Osaka City, Yodogawa-ku, Representative Director: Shuhei Egami), was implemented for the LP of 'Nekase Genmai®', a health food provided by YUWAERU Co., Ltd. (Tokyo, Chiyoda-ku, Representative Director and President: Yoshitaka Ogino). Analysis and improvement proposals were carried out using LPcats' AI analyst function.

As a result, by renovating the 'Customer Voices' area with a UGC-style design, an A/B test achieved a CVR improvement rate of approximately 217% and a win rate of 97.28% in the statistical significance test.

Overview

At YUWAERU Co., Ltd., which operates the health food brand 'YUWAERU', the 'Customer Voices' section in the middle of the LP was being skimmed over in an average of 1.1 seconds, leading to drop-offs at the end without sufficient trust and empathy being formed.

After analyzing behavioral data with LPcats' AI report function, the 'Customer Voices' step was redesigned in a UGC style. As a result of the A/B test, a CVR improvement rate of approximately 217% was achieved.

Background of Implementation

The average time spent on the 'Customer Voices' step in the middle of the LP was only 1.1 seconds, and the issue was that the trust and empathy that should have been formed there were not being achieved.

As a result, the decision-making burden was concentrated on the final steps, creating a structure that capped the CVR.

Details of the Measure

Based on the analysis of behavioral data using LPcats' AI report function, the 'Customer Voices' step was redesigned in a UGC style. By reinserting images, emphasizing colors, and redesigning visual guidance, the layout was changed to convey the core voices effectively even within the limited time spent.

The new design after the renovation was run in parallel with the pre-renovation design using LPcats' A/B test function to verify its effectiveness.

Results

The following results were obtained from this measure:

CVR improvement rate: Approximately 217% (comparison under the same ad distribution)

A/B test win rate: 97.28% (Pattern B)

Statistically significant improvement trend confirmed

*The figures in this case study are actual measured values from the A/B test conducted on YUWAERU's LP. Permission for publication has been obtained from YUWAERU. As the target LP is not public, the URL and captures of the LP itself are not included in this article.

Detailed Interview

For the background and operational details of this measure, please refer to the following interview article:

AI Proposes LP 'Customer Voices', Achieves ~217% CVR Improvement with UGC-Style Redesign

■ How Swipe-Type LPs Changed How LPs Are 'Read'

LPcats is a swipe-type LP creation tool launched in June 2024. With conventional vertical LPs, users habitually skip information, which fails to promote product understanding and improve CVR (conversion rate).

To address this issue, LPcats adopted a 'swipe UI' familiar from smartphone operations for LPs. By conveying information step-by-step, like SNS or e-books, it realizes LPs that are 'not skipped, but read', contributing to CVR improvement for many companies.

In approximately two years since the service launch, the number of implementing companies has exceeded 270 (as of June 2026).

■ The Perspective Needed for LPs That Continuously Produce Results

While swipe-type LPs can convey information to users in a structured order, they can also lead to mid-way drop-offs depending on the composition and expression. This is because an LP is not just a web page but plays the role of a 'digital sales pitch'.

To continuously produce results, it is necessary to quantitatively grasp user reactions, such as step-by-step transition rates, time spent, and CTA click rates, and to continuously refine the scenario and composition based on that data.

LPcats calls this idea of 'continuously improving and growing' as 'raising an LP' and positions it as the core concept of 'LPcats'.

■ Functions and Support System to Foster an Improvement Culture

'LPcats' aims to create an environment where LP improvement can be continuously carried out. In addition to visualizing detailed user data at each step, it has also newly implemented measurement for 'LINE friend additions'.

Furthermore, in response to voices that modifications are difficult due to coding resource constraints, a 'click area setting function' has been added that allows any area to be made clickable without code. This enables flexible click settings for various elements such as banners and images, further enhancing the execution power of the PDCA cycle.

Additionally, a dedicated customer success manager is assigned to all companies implementing the Standard plan or higher. They support the effective use of LPcats by providing guidance on how to view user data and think about scenario design according to each company's goals.

*If you desire monthly regular meetings or specific improvement proposals, a paid consulting plan is available.

■ As a Pioneer of Swipe-Type LPs

In recent years, swipe-type LPs have been attracting attention in many services. However, what LPcats aims for is not simply 'creating swipe-type LPs'.

Our mission is to establish swipe-type LPs as 'sales pitches that produce results' and to permeate this culture throughout society.

An LP is not something you 'create and finish'; it is something you continuously improve based on data and connect to results. LPcats has transformed this very way of thinking and presented new common sense to the marketing field.

Going forward, LPcats will continue to disseminate ideas and know-how directly linked to results as a pioneer of LP improvement, and will update the marketing culture itself.

We look forward to building a new culture of LPs together with you.

Swipe-type LP 'LPcats': https://lpcats.com/