Enit Group Co., Ltd. conducted a survey※1 on "how married individuals met their partners" targeting 6,203 married men and women aged 20–39 across Japan. This time, with, Inc. (headquartered in Shibuya, Tokyo; CEO: Akito Igarashi), a subsidiary of Enit Group that operates the dating app "with" for people in their 20s, analyzed the responses of 2,352 married individuals aged 20–29.

Among the surveyed married individuals in their 20s (regardless of when they married), "dating apps" were the most common pathway to marriage. Notably, 45.6% of married women in their 20s living in Tokyo met their partners through dating apps.

Even among all men and women in their 20s residing in Tokyo, the figure reached 39.6%, nearly 40%, indicating that dating apps are increasingly becoming a mainstream option for forming marriage-bound relationships, particularly in urban areas and among younger generations. Additionally, among couples in their 20s who married after meeting via a dating app, "with" was the most frequently used app, chosen by 25.3%.

※1: Press release on the "Survey on How People Met Their Spouses" – "Survey on How People Met Their Spouses"

Reference Materials

① Nationally, among men and women in their 20s: Dating app marriages account for 27.2%, the highest share

Analysis of responses from 2,352 married individuals aged 20–29 (regardless of when they married) revealed that "dating apps" were the most common marriage catalyst at 27.2%. This indicates that dating apps are gaining prominence as a viable pathway to marriage among Japan’s 20-somethings.

② Men and women in their 20s living in Tokyo: Dating app marriages reach 39.6%, nearly 40%

Among men and women in their 20s residing in Tokyo, 39.6% cited dating apps as their marriage catalyst, ranking first at nearly 40%. In Tokyo, where diverse values and lifestyles coexist due to high population density, the range of meeting opportunities has expanded. Among 20-somethings, dating apps are emerging as a dominant method for forming marriage-bound relationships.

③ Women in their 20s living in Tokyo: Dating app marriages reach 45.6%, approaching one in two

The most striking result was among women in their 20s living in Tokyo. A total of 45.6% cited dating apps as how they met their partners, a figure approaching one in two. This demonstrates that for young, urban-dwelling women, dating apps have become the primary method for forming marriage-bound relationships.

④ Among app-mediated marriages in their 20s, "with" ranks first at 25.3%

In a separate survey conducted by our company targeting individuals who married via dating apps, when asked which app they used to meet their current spouse, "with" ranked first at 25.3% among men and women in their 20s nationwide. This result underscores "with"'s strong presence as a platform for marriage-oriented connections among 20-somethings.

Summary

Summary of Survey Results on Marriage Catalysts for People in Their 20s

① Nationally, among men and women in their 20s: Dating app marriages at 27.2%, the highest

② Men and women in their 20s living in Tokyo: Dating app marriages at 39.6%, nearly 40%

③ Women in their 20s living in Tokyo: Dating app marriages at 45.6%

④ Among app-mediated marriages in their 20s, "with" ranks first at 25.3%

This survey revealed that dating apps are the most common pathway to marriage among married individuals in their 20s. Particularly among women in their 20s living in Tokyo, the figure reached 45.6%, approaching one in two, while among all men and women in their 20s in Tokyo, the rate was 39.6%, indicating a high prevalence.

As dating and marriage attitudes evolve among 20-somethings, dating apps are expanding beyond casual dating to become a mainstream method for forming marriage-bound relationships, especially in urban areas.

Survey Overview ①–③ Survey Name: Survey on How People Met Their Spouses

Conducted by: Enit Group Co., Ltd. (dating apps "Omiai" and "with")

Method: Internet research using JustSystems' "Fastask (Fastask)"

Target: Married men and women aged 20–29 across Japan

Period: April 6–20, 2026

Valid Responses: 2,352 (726 men, 1,626 women)

※Age, occupation, residence, etc., reflect data at the time of the survey

④

Survey Name: Survey on Lifestyle

Conducted by: Enit Group Co., Ltd. (dating apps "Omiai" and "with")

Method: Internet research using JustSystems' "Fastask (Fastask)"

Target: Married men and women aged 20–29 nationwide who married via a dating app

Period: April 22–29, 2026

Valid Responses: 300

※Age, occupation, residence, etc., reflect data at the time of the survey

[Overview of "with"]

What is "with"? A Values-Based Dating App

Launched in September 2015, "with" is a dating and marriage-focused app that emphasizes values-based connections. It is primarily used by individuals in their 20s seeking serious relationships. Since launch, "with" has adopted approaches inspired by statistics and psychology to enable "values-based matching," including deep psychological compatibility. To facilitate matches with like-minded partners, the app offers original features such as "psychological tests" and "preference cards" to express users’ interests and preferences. Additionally, "with" participates in the General Incorporated Association for Dating and Marriage Apps, contributing to the healthy development of the industry.

App Name: with

Provider: with, Inc.

Launch Date: Web version: September 23, 2015 / iOS: March 29, 2016 / Android: May 17, 2016

Supported OS

https://support.with.is/hc/ja/sections/4699522708505 (Others > Recommended Environment)

Web Version URL

https://with.is/welcome

Pricing

Free to download (in-app purchases available)

Download

iOS: https://apps.apple.com/jp/app/id1080235090

Android: https://play.google.com/store/apps/details?id=is.with

*Android is a trademark or registered trademark of Google Inc.

*iTunes and App Store, Apple ID are trademarks of Apple Inc. registered in the U.S. and other countries.

Safety and Security Measures on "with"

To ensure user safety and security, "with" implements measures such as identity and age verification via official identification documents, 24/7 monitoring patrols by operators, and early detection of fraudulent users using AI. Additionally, a Safety Center has been established to provide all users with information on how to use "with" more safely.

Safety Center URL: https://with.is/safet

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: with / Omiai