[New Products] Four New Products from GENI Arrive. New Additions to the Popular retron forest, MilkyToy, and First Educational Cooking Series

Top image: retron forest new products, bottom left: Large Plate, bottom right: Ponpon Animal Cupcake

Ed. International Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture, Representative Director: Takahiro Narai), a manufacturer of wooden educational toys born from a children's classroom, will begin shipping four new items from its educational toy brand "GENI" on July 31, 2026 (Fri).

This release includes two new products from the "retron forest" series, which features a charmingly nostalgic retro worldview; one product from the popular "MilkyToy" series with its gentle pastel colors; and one new item from the "First Educational Cooking" series, for a total of four products.

We propose moments where parent-child communication naturally arises through the warmth unique to wooden and fabric toys and play that can be enjoyed for a long time as the child grows.

New Products in the retron forest Series

Slide left and right for fun spinning. Wooden looping toy playable from a young age

Spinning Looping Toy Yūkai na Bongo (Joyful Bongo)

Features

A simple looping toy where children can enjoy flicking the beads back and forth. The smooth wire design allows even very young children to enjoy the smooth movement of the beads. The way the flicked beads move lightly is so enjoyable, you'll want to try it again and again. It also makes a rattling sound when shaken, so it can be used as a rattle.

The motif is a gorilla, whose swaying posture is also fun. The design features a retro and nostalgic color scheme of lavender and muted brown, accessorized with a bow tie. The slightly confident expression of the gorilla is a key feature.

Spinning Looping Toy Yūkai na Bongo (Joyful Bongo)

Product Overview

Product Name: Spinning Looping Toy Yūkai na Bongo (Joyful Bongo)

Target Age: 1 year and up

Price (incl. tax): ¥1,650

Product Size: W8.6×D2×H11.5cm

Package Size: W9.5×D5.2×H12.5cm

Materials: Natural wood, iron, polypropylene

JAN: 4941746829394

Product Details Page

Stack, detach, and play with your fingertips. Stylish stacking toy in monotone colors

Swaying Stacking Toy Nebusuke Lulu (Sleepy Lulu)

Features

A stacking toy with striped rings reminiscent of a ring-tailed lemur's long tail, and fresh monotone colors. Children can enjoy playing with their fingertips by stacking, detaching, and rolling the differently sized rings. The play possibilities expand as they can peek at the scenery through the holes or transform into a ring-tailed lemur by holding the rings up to their eyes like glasses. The swaying and spinning movements, along with its sleepy expression, are also captivating. Retro floral patterns are accented on the rings, creating a design that you'll want to display in your room.

Swaying Stacking Toy Nebusuke Lulu (Sleepy Lulu)

Product Overview

Product Name: Swaying Stacking Toy Nebusuke Lulu (Sleepy Lulu)

Target Age: 1 year and up

Price (incl. tax): ¥2,640

Product Size (smallest ring): W5.5×D5.5×H2cm

Package Size: W9.5×D9.5×H13.5cm

Materials: Natural wood

JAN: 4941746829400

Product Details Page

New Product in the MilkyToy Series

Shake and toss for a rattling sound! Animal beanbags

Ponpon Animal Cupcake

Cute beanbags with round animal motifs. In addition to beanbag play, they make a light rattling sound when shaken, allowing younger children to enjoy sound play as rattles.

Children can find matching animal cakes and cups of the same color, or swap them around to create their own unique cupcakes. They can also be used for pretend play, like pretending to eat them with a "munch munch!" sound. The product can be enjoyed for a long time as the child grows.

Ponpon Animal Cupcake

Product Overview

Product Name: Ponpon Animal Cupcake

Target Age: 0.5 years and up

Price (incl. tax): ¥3,300

Product Size (cup): W6.6×D6.6×H3.1cm

Package Size: W18.5×D11×H16.5cm

Materials: Polypropylene, polyester

JAN: 4941746829066

Product Details Page

New Product in the First Educational Cooking Series

Easier to use than the most popular plate in the series (※1). Wooden plate that expands the possibilities of pretend cooking play

Large Plate

Features

This large plate has approximately twice the capacity of the most popular plate (※1) in the "First Educational Cooking Series." It further expands the possibilities of pretend cooking play, allowing children to pile on plenty of ingredients, create one-plate meals, and enjoy serving play. It's also appealing for children to think of menus themselves, such as creating dessert plates or child-style lunches, and playing freely.

The plate has a rim, so the ingredients placed on it are less likely to spill. Combining it with GENI's pretend food ingredients and cutlery will enhance pretend play activities such as "cutting," "serving," and "carrying." It's an item that naturally fosters gentle conversations with family and friends, such as "I made a lot!" and "Here you go, a big portion!"

(※1) Based on cumulative sales of individual ingredients and cutlery in the "First Educational Cooking" series from January 2024 to December 2025.

Large Plate

Product Overview

Product Name: Large Plate

Target Age: 3 years and up

Price (incl. tax): ¥935

Product Size: W16×D16×H1.6cm

Package Size: W16×D16×H1.6cm (shrink-wrapped)

Materials: Natural wood

JAN: 4941746829370

Product Details Page

Commitment to Safety and Quality

GENI products use paints that comply with the Food Sanitation Act and are safe even if children lick them. They also comply with CE standards, the European toy safety standard.

About GENI

Origin of GENI

GENI is an educational toy brand born from a children's classroom. We utilize the knowledge gained from our own operated children's classrooms in product development, and create educational toys with consideration for safety and quality, based on our understanding of play and child development. Through designs that convey the warmth of wood and structures that naturally lead to learning through play, we propose rich parent-child time.

Launch Commemorative Present Campaign

To commemorate the launch of new products, we will be holding a present campaign that you can enter by answering a survey. Please see each campaign page for details.

retron forest Present Campaign

▶Details Here

Ponpon Animal Cupcake Present Campaign

▶Details Here

Large Plate Present Campaign

▶Details Here

Company Profile

Ed. International Co., Ltd.

Location: 1-13-1 Nagasuhigashi-dori, Amagasaki City, Hyogo Prefecture Representative Director: Takahiro Narai

Corporate Site

GENI Official Online Shop