Ladies' Jeans Brand "SOMETHING" and Hello Kitty Announce First Collaboration ♡

"With the concept 'Girls will surely become beautiful,'" SOMETHING (EDWIN Co., Ltd.), a ladies' jeans brand that has been continuously creating jeans for women, and Sanrio Co., Ltd.'s popular character Hello Kitty are launching their first collaboration items on Wednesday, June 10, 2026!

This time, SOMETHING collaborated with Hello Kitty from the "Kao Hana Design Series," a Reiwa-era arrangement of the "Hello Kitty Kao Series" that was released in the late 1990s and gained popularity. The "Kao Hana Design Series" features original all-over print denim. The 101F boot-cut silhouette, which was popular at SOMETHING in the late 1990s, is now available with a set-up 2-WAY peplum bustier and an apron-style bustier. In addition, there are plenty of collaboration goods that only a jeans brand can offer♪

"SOMETHING×HELLO KITTY" LINE-UP

BOOT CUT (2 types total)
Based on the silhouette of the 101F BOOTS CUT, which was a big hit at SOMETHING in the late 1990s.
Lots of Kitty details on the pocket lining, rivets, and leather labels♡
size: XS / S / M / L
price: ¥22,000-

PEPLUM BUSTIER
A peplum bustier that can be worn in 2 ways (front and back).
Recommended for wearing as a set-up with BOOT CUT♡
size: FREE
price: ¥16,500-

APRON BUSTIER
A trendy apron-style bustier.
Recommended for wearing as a set-up with BOOT CUT♡
size: FREE
price: ¥16,500-

EMBROIDERY KNIT (3 colors total)
A sleeveless knit that is comfortable to wear even in summer due to its high breathability, moisture absorption, and water absorption.
Recommended for layered coordination, peeking out Hello Kitty on the chest when worn with a bustier♡
size: FREE
price: ¥12,100-

Plush Toy
Luxuriously uses denim material, which is SOMETHING's identity.
A plush toy with a firm texture and a comfortable feel that gradually softens with use.
The point is the cute yet mature color scheme that takes advantage of the denim's light and dark shades♡
size: FREE
price: ¥5,280-

DENIM TOTE
A tote bag made from special discharge-printed denim fabric.
Enjoy two different designs on each side, also recommended as a gift♡
size: FREE
price: ¥16,500-

FACE TAG
With a key ring, it can be used as a bag charm or attached to keys and pouches for a subtle touch of playfulness♡
size: FREE
price: ¥3,080-

MINI TOTE
A mini-sized tote bag with a gusset that makes it surprisingly spacious.
The original design of the inner fabric is also a highlight♡
size: FREE
price: ¥4,400-

MAKE POUCH
A mini pouch with a wide opening and self-standing structure, offering excellent stability even during makeup application♪
The original design of the inner fabric is also a highlight♡
size: FREE
price: ¥4,180-

Click here for a list of handling stores♡

SOMETHING
In the 1970s, jeans, a symbol of freedom, grew into a unisex fashion icon for young people. Capturing the future possibilities of jeans and the evolution and diversity of women's fashion, the ladies' jeans brand "SOMETHING" was born in 1979.
Our mission and concept is "Girls will surely become beautiful."
We pursue "fit," "silhouette," "texture," "color," and "feel" that suit Japanese women.
We develop new denim, patterns and designs that pursue beauty along with ease of wear, sewing techniques that create a solid form, and washes that create and finish color and texture. All of this is a history of the desire to "make women look beautiful."
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