June 14 is Tebasaki Anniversary: 3-Day Limited 'Gen no Tebasaki Lottery' Announced
To celebrate the 45th anniversary and 'Tebasaki Anniversary' on June 14, SY Food Co., Ltd. will hold a 'Gen no Tebasaki Lottery' at Sekai no Yamachan stores nationwide from June 13 to 15. The lottery features guaranteed prizes including giant chicken wing cushions and limited-edition goods, alongside an X (Twitter) social media campaign.
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SY Food Co., Ltd. (Headquarters: Nagoya, Aichi / CEO: Kumi Yamamoto) will celebrate its 45th anniversary on June 14, 2026 (Sun). To commemorate this, the company will hold a 'Gen no Tebasaki Lottery' for three days from June 13 (Sat) to June 15 (Mon) at Sekai no Yamachan locations nationwide (excluding some stores). Under the theme '45 Years Because of You,' this campaign expresses gratitude to customers with a prize lottery that evokes the 'past, present, and future' of the brand, with no losing tickets.
Prizes include a giant 'Gen no Tebasaki Cushion' (approx. 50cm) and 45th-anniversary limited 'puffy stickers,' among other original items.
Additionally, an X (Twitter) campaign will run from June 1 to June 12, offering a chance to win limited-edition stickers to those who post comments about their memories with Sekai no Yamachan using the hashtag '#TebasakiAnniversary'.
■ 'Gen no Tebasaki Lottery' Overview
Period: June 13 (Sat) - June 15 (Mon), 2026
Details: One lottery draw per serving of 'Gen no Tebasaki' ordered while dining in. All entries win.
Prizes include a giant 'Gen no Tebasaki Cushion' (approx. 50cm) and 45th-anniversary limited 'puffy stickers,' among other original items.
Additionally, an X (Twitter) campaign will run from June 1 to June 12, offering a chance to win limited-edition stickers to those who post comments about their memories with Sekai no Yamachan using the hashtag '#TebasakiAnniversary'.
■ 'Gen no Tebasaki Lottery' Overview
Period: June 13 (Sat) - June 15 (Mon), 2026
Details: One lottery draw per serving of 'Gen no Tebasaki' ordered while dining in. All entries win.
FAQ
What is Tebasaki Anniversary?
It is June 14th, the founding day of Sekai no Yamachan, officially certified by the Japan Anniversary Association.
When is the lottery held?
It is held for three days only, from June 13 to June 15, 2026.
What kind of prizes are available?
You can win original merchandise such as giant cushions and limited edition stickers without any losing tickets.