EXIZZLE-LINE Unveils TIRE FROG’s Third All-Terrain Tire Series, “MILLION RØCK Hyakumangoku”

EXIZZLE-LINE Co., Ltd. (Headquarters: Hakusan, Ishikawa Prefecture; Representative Director: Yuji Shinchi) announced “MILLION RØCK Hyakumangoku,” the third all-terrain tire series under its TIRE FROG brand launched in July 2025, at TyreXpo Asia Bangkok 2026, held in Bangkok, Thailand from May 13 to 15, 2026. As a company from Ishikawa Prefecture, the release presents part of its message in a Kanazawa dialect style. “MILLION RØCK” is an all-terrain tire designed to handle a wide variety of roads. With outdoor activities growing in popularity, off-road-style tires are increasingly being fitted not only to SUVs but also to many other types of vehicles. For more than 10 years, EXIZZLE-LINE has worked with overseas brands to introduce white-letter off-road tires suited to Japanese kei cars and compact cars to the Japanese market. The new series was developed in response to many customer requests for this kind of product. The new “MILLION RØCK” is designed for comfortable driving on regular roads while also delivering reliable performance on rough roads and snowy surfaces, with attention given to tread groove design and rubber compound quality. In addition to the M+S marking, the tire has also obtained the snowflake mark, indicating that it meets severe snow performance requirements. For kei car sizes, the load index has been significantly increased so the tires can also be used on kei trucks and kei vans that carry cargo. The design aims to meet the needs of users who enjoy vehicle customization, although some vehicles may not be compatible. Planned launch sizes are 155/65R14 81T XL RWL, 165/70R14 81T RWL, 165/60R15 81T XL RWL, 165/65R15 81T RWL, and 195/65R15 91T RWL. All are scheduled for release in May 2026. TIRE FROG is a Japan-born tire brand that aims to deliver new experiences to the world without being bound by convention, while taking pride as a tire manufacturer. The brand seeks to create distinctive products that support both ideal car lifestyles and peace of mind. With sales professionals responding passionately to detailed customer wishes, the company aims to become the manufacturer in Japan that stays closest to users’ needs. In addition to the newly introduced brands, existing brands such as “YANKEE701” and “TRIPLE ZERØ” are available through tire retailers across Japan and online stores. Details on each brand and product will be posted on the official website, and the company plans to expand the size lineup going forward. Company profile: EXIZZLE-LINE Co., Ltd. is headquartered at 613-1 Miyanagaichimachi, Hakusan, Ishikawa Prefecture. Established in 2004, the company is led by Representative Director Yuji Shinchi and engages in the sale, development, import, and export of automotive tires, wheels, and accessories.