Pairs Significantly Updates App for Taiwan
Dating app "Pairs" will undergo a major update for its Taiwan-向け app starting April 21, 2026. Leveraging the same app infrastructure as Japan and Korea, and backed by over 27 million cumulative registrations in Japan, Pairs aims to enhance features and user experience in the Taiwanese market as the second phase of its Asian expansion.
📋 Article Processing Timeline
- 📰 Published: April 21, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 02:01 (31h 1m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 05:40 (3h 38m after Collected)
Eureka Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Ryoma Yamamoto; hereinafter "Pairs"), which operates the love-seeking/marriage-seeking dating app "Pairs," will implement a major update to its app for Taiwan starting April 21, 2026, utilizing the same app infrastructure as Japan and Korea. Building on its track record of over 27 million cumulative registrations in Japan*1, Pairs began its Asian expansion in spring 2025, providing a platform that facilitates serious encounters for single men and women. Following the first phase in Korea, Taiwan will be the second market.
*1 Cumulative registrations since service launch in 2012. As of April 2026.
Asian Expansion Following the First Phase in Korea
Since its launch in 2012, Pairs has contributed to creating opportunities for single men and women to meet as a love-seeking/marriage-seeking dating app in Japan, constantly evolving its app to improve matching performance and ensure safe and secure encounters. According to a survey published by the Children and Families Agency in November 2024, more than one in four people (25.1%) who married cited dating apps as theきっかけ (trigger), making it the most common category*2. Pairs also surpassed 27 million cumulative registrations in April 2026 since its service launch in 2012. As a member of the U.S. Match Group, Pairs began its Asian expansion in spring 2025, leveraging its global expansion achievements, experience, and local resources. Following the first phase in Korea, it will provide an app equivalent to Japan's in the Taiwanese market as the second phase*3.
*2 Excerpt from page 28 of the Children and Families Agency's "Survey on Youth Life Design and Dating Awareness" (November 18, Reiwa 6).
*3 Users registered in Japan cannot match or search with users registered in Korea or Taiwan. Similarly, users registered in Korea or Taiwan cannot match or search with users from other countries/regions.
In Taiwan, Pairs launched its service shortly after its Japanese launch in 2013, providing an app for people seeking serious relationships leading to romance and marriage. Meanwhile, with the goal of Asian expansion, Pairs has prepared the groundwork to deploy new apps with the same service level as the Japanese market in multiple countries, thereby achieving a major update in Taiwan, including the provision of new features.
Optimizing Feature Provision for Each Country and Region
As a member of Match Group, Pairs understands the dating trends of single men and women in each country and regional market, as well as the differences in features required for dating apps. Based on its usage in the Taiwanese market to date, Pairs will provide optimal features for Taiwan. Specifically, the function previously offered in the Taiwanese app to easily find common hobbies and values has been replaced with the "My Tag" feature already available in Japan and Korea.
Furthermore, features such as "Invitation Assist," which shows the matched partner's dating intention, "Video Date," a video call function that makes it easier to ascertain a person's character online, the addition of "Social Login (LINE / Google)" to improve the convenience of app registration, and identity verification functions like in-app selfies and authentication with official documents with photos to ensure safe and secure encounters, will be provided for the first time in the Pairs app for Taiwan*4. Through the addition of these features and the provision of the same user interface as Japan, Pairs aims to improve the user experience in Taiwan.
*4 All of the above features are already available in Japan. Age verification in Taiwan has traditionally involved checking and authenticating local official documents.
In Korea, where the app launched last spring, a new feature allowing users to express their important values in writing was introduced exclusively for the Korean market in March 2026, based on user usage and needs. To provide invaluable opportunities for serious encounters for single men and women in Taiwan, Pairs is also considering adding many features popular in Japan and will continue its efforts to create opportunities for single men and women to meet across Asia.
*1 Cumulative registrations since service launch in 2012. As of April 2026.
Asian Expansion Following the First Phase in Korea
Since its launch in 2012, Pairs has contributed to creating opportunities for single men and women to meet as a love-seeking/marriage-seeking dating app in Japan, constantly evolving its app to improve matching performance and ensure safe and secure encounters. According to a survey published by the Children and Families Agency in November 2024, more than one in four people (25.1%) who married cited dating apps as theきっかけ (trigger), making it the most common category*2. Pairs also surpassed 27 million cumulative registrations in April 2026 since its service launch in 2012. As a member of the U.S. Match Group, Pairs began its Asian expansion in spring 2025, leveraging its global expansion achievements, experience, and local resources. Following the first phase in Korea, it will provide an app equivalent to Japan's in the Taiwanese market as the second phase*3.
*2 Excerpt from page 28 of the Children and Families Agency's "Survey on Youth Life Design and Dating Awareness" (November 18, Reiwa 6).
*3 Users registered in Japan cannot match or search with users registered in Korea or Taiwan. Similarly, users registered in Korea or Taiwan cannot match or search with users from other countries/regions.
In Taiwan, Pairs launched its service shortly after its Japanese launch in 2013, providing an app for people seeking serious relationships leading to romance and marriage. Meanwhile, with the goal of Asian expansion, Pairs has prepared the groundwork to deploy new apps with the same service level as the Japanese market in multiple countries, thereby achieving a major update in Taiwan, including the provision of new features.
Optimizing Feature Provision for Each Country and Region
As a member of Match Group, Pairs understands the dating trends of single men and women in each country and regional market, as well as the differences in features required for dating apps. Based on its usage in the Taiwanese market to date, Pairs will provide optimal features for Taiwan. Specifically, the function previously offered in the Taiwanese app to easily find common hobbies and values has been replaced with the "My Tag" feature already available in Japan and Korea.
Furthermore, features such as "Invitation Assist," which shows the matched partner's dating intention, "Video Date," a video call function that makes it easier to ascertain a person's character online, the addition of "Social Login (LINE / Google)" to improve the convenience of app registration, and identity verification functions like in-app selfies and authentication with official documents with photos to ensure safe and secure encounters, will be provided for the first time in the Pairs app for Taiwan*4. Through the addition of these features and the provision of the same user interface as Japan, Pairs aims to improve the user experience in Taiwan.
*4 All of the above features are already available in Japan. Age verification in Taiwan has traditionally involved checking and authenticating local official documents.
In Korea, where the app launched last spring, a new feature allowing users to express their important values in writing was introduced exclusively for the Korean market in March 2026, based on user usage and needs. To provide invaluable opportunities for serious encounters for single men and women in Taiwan, Pairs is also considering adding many features popular in Japan and will continue its efforts to create opportunities for single men and women to meet across Asia.