[Procurement Reform Vol. 2] Global Giant DMEGC x Eisia Inc.

Eisia Inc. (Headquarters: Takarazuka City, Hyogo Prefecture, Representative Director: Eiji Usui) has partnered with DMEGC (Hengdian Group Dongci), a major manufacturer boasting one of the world's largest production scales, to officially launch a "direct-from-manufacturer" supply service for alkaline dry batteries in Japan.

This initiative follows the "Japan's First Direct Sales System for Ferrite Magnets" announced in May 2026, and marks the "Procurement Reform Series Vol. 2."

By offering alkaline dry batteries with world-class quality through a "direct sales scheme," we will achieve significant reductions in procurement costs.

"Manufacturer Direct Sales Scheme" Transforms Procurement and Distribution Structures

The typical distribution of dry batteries follows a multi-stage structure: [Manufacturer → Trading Company → (Secondary Trader) → Wholesaler → Retailer/Corporation].

However, by directly partnering with DMEGC, Eisia has established an "extremely simple direct sales route": [Manufacturer → Eisia → Retailer/Corporation].

Diagram: Comparison of Manufacturer Direct Sales Routes

This enables:

Significant reduction in intermediate margins

Cost optimization for large-volume procurement

Stable supply and short delivery times

thereby transforming the very procurement structure of companies.

This will allow for the optimization (cost reduction) of procurement costs for companies that use tens of thousands to hundreds of thousands of dry batteries annually, as well as for organizations and municipalities preparing disaster stockpiles.

"Hidden Cost Burdens" and Challenges in Dry Battery Procurement

Dry batteries are essential consumables used in large quantities across all products and sites, including remote controls, IoT devices, toys, disaster preparedness supplies, and measuring instruments.

However, in recent years, the rising cost of everyday batteries has become a burden due to the weak yen and soaring raw material and logistics costs. In reality, the retail price of dry batteries in Japan has increased by over 20% compared to 2020, and major manufacturers have successively announced price hikes. (※1)

By reviewing this multi-stage distribution structure, we have thoroughly cut intermediate margins and created a supply chain offering unprecedented "high quality at low prices."

※1 Reference Material: From price revision announcements by major battery manufacturers between 2022 and 2024.

Diagram: Changes in Cost Structure due to Direct Sales

World-Class Quality and "Long-Term Storage" of Up to 10 Years

The dry batteries from our partner DMEGC meet strict international standards as follows:

・ Compliant with IEC 60086 (International Standard)

・ ISO 9001 (Quality Management)

・ ISO 14001 (Environmental Management)

・ European Eco-label (Nordic Swan) certified

・ China Environmental Labeling (CCEL) certified

・ amfori BSCI (International Labor Audit)

These are top-tier global standards for environmental consideration, quality, safety, and CSR, making them ideal for companies seeking global quality.

Manufactured on fully automated production lines, they ensure world-leading clean and high-power quality in terms of leak-proof performance and discharge characteristics.

They also fully comply with Japan's stringent quality standards (for toys, home appliances, and industrial equipment).

Furthermore, with an excellent long-term storage performance of "recommended usage period: 5 to 10 years," they can be stored with peace of mind for extended periods, not only for everyday use but also as disaster preparedness supplies for municipalities and corporations where long-term quality retention is a condition, minimizing risks such as leakage.

Established in 1999, officially began production in 2001.

Fully automated dry battery production line / Boasts one of the world's largest scales in dry battery manufacturing.

Main Target Users and Use Cases (Flexible Support for OEM/PB Development)

Leveraging an annual production capacity of approximately 500 million units, we offer flexible customization consultations based on volume. We offer a range of sizes from AA to AAA, 9V, as well as various other sizes and button batteries.

・ Manufacturers and Retailers (PB/Product Bundling) Improve gross profit and reduce costs for bundling with proprietary products or as private brand dry batteries.

・ General Corporations (Promotional Items/Novelties) Can be used as highly practical novelties or event distribution materials with your company logo.

・ Municipalities and Various Organizations (Disaster Preparedness Stockpiles)

For bulk procurement of high-quality disaster preparedness batteries with a storage life of up to 10 years.

Lineup of producible alkaline dry batteries.

Original alkaline dry batteries can be created.

Comment from Representative Director

"Since the announcement of ferrite magnets last time, we have received a great response from many manufacturing sites regarding the review of procurement structures.

This time, as the second installment, we are launching a direct sales service for 'alkaline dry batteries,' which are more familiar and consumed in larger quantities.

While the cost per dry battery may seem small, it represents a very significant cost impact when viewed in terms of annual usage or production lot units.

This direct sales scheme was born from the idea that 'precisely because it is consumed in large quantities, the procurement (distribution) structure should be reviewed.'

By delivering world-class quality at a fair price, free from intermediate margins, we aim to update Japan's procurement and distribution structures themselves."

We will contribute as the sole point of contact for corporations, organizations, and municipalities preparing disaster stockpiles, enabling them to procure safe and sustainable products at optimal costs.

[Quotation/Sample Provision/Comparative Review Information]

Eisia Inc. flexibly and speedily responds to the following requests from corporations and municipalities in Japan:

"Cost comparison (quotation)" with currently adopted alkaline dry batteries.

Consultations for OEM/PB development and original packaging.

Provision of evaluation samples.

We also welcome comparative quotes and consultations at the stage of "wanting to know how much difference there is from the current procurement price."

Please feel free to contact us.

Company Profile

Company Name: Eisia Inc.

Location: 1-11-28 Sakuragawacho, Takarazuka City, Hyogo Prefecture

Representative: Eiji Usui, Representative Director

Business Activities: Sales of magnetic materials, electronic components, and batteries; procurement support.

URL: https://www.eisia-web.com/

※Reference Link: [Japan's First*] World's Largest Magnetic Material Manufacturer DMEGC and Eisia Inc. Announce Japan's First Direct Supply Partnership

https://prtimes.jp/main/html/rd/p/000000001.000182762.html

Inquiries Regarding This Matter

E-mail: info@eisia.net