Wizmo Begins Consulting Support for Reiwa Create to Scale Its Facial Recognition Intercom Business, Backed by Proven Installation Track Record at Token Corporation

Wizmo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kazu Ogura) has commenced consulting support for Reiwa Create Co., Ltd. (Headquarters: Fukuoka City), a company specializing in the promotion and installation of facial recognition intercom systems. The objective is to further strengthen Reiwa Create's business foundation, which already boasts a track record of installation at major listed companies such as Token Corporation, and to accelerate its expansion to property owners, management companies, and construction firms nationwide.

[Wizmo's Focus on the Challenge: Strong Product Appeal Lacking Market Awareness]

Wizmo is a consulting firm that has provided management strategies, sales structures, and product development services, primarily focusing on housing and real estate companies.

Reiwa Create, for which Wizmo has started support, entered the facial recognition intercom market approximately four years ago. It is a capable enterprise with a solid installation record at major listed companies, including Token Corporation.

"The company has strong products and proven results, but its value has not yet been fully communicated to the market." This background prompted Wizmo to participate in the consulting project.

Below are details on the achievements and product capabilities that Reiwa Create has built up.

[Four Years of Accumulated Achievements and Solid Market Response]

Reiwa Create entered the facial recognition intercom business about four years ago.

The catalyst was advice from an acquaintance to Mr. Okuno, the representative: "Facial recognition security is coming next. Japan is lagging behind, so we should get into it now."

At first, there were concerns: apprehensions regarding Chinese origin, hurdles in selling to major corporations, and low market awareness of the concept of facial recognition itself.

However, after visiting luxury condominiums in Singapore and Malaysia and witnessing the spread in luxury hotels in Saudi Arabia and Thailand, Mr. Okuno's conviction grew stronger.

"I believed this trend would inevitably come, even though Japan was lagging. The government has already adopted facial recognition for airport immigration and driver's license issuance. Trial runs have also begun at JR Shinkansen ticket gates. What the government adopts always flows down to the private sector over time. I believe now is the perfect timing to move ahead of that trend," Mr. Okuno stated.

His reading was correct.

Through four years of sales activities, the company achieved installations at major listed companies, including Token Corporation.

Repeat orders from individual owners, management companies, and construction firms have accumulated, building a solid foundation of results.

Market sensitivity to facial recognition is backed not only by domestic trends but also by overseas developments.

Facial recognition has become a standard feature in luxury apartments in Singapore and Malaysia and luxury hotels in Saudi Arabia and Thailand.

Although awareness is still low in Japan, since the government is introducing it to airports, licensing, and transportation infrastructure, it is only a matter of time before it spreads to the private sector.

Reiwa Create was active before this wave arrived, which led to its current success.

[Why Major Corporations Choose It: Balancing Differentiation with Occupancy Rate Improvement]

Why do major listed corporations choose Reiwa Create's facial recognition intercoms?

The reason is clear: "occupancy rate improvement through differentiation."

While many properties feature conventional intercoms, properties equipped with cutting-edge facial recognition security stand out to prospective tenants.

It leaves a strong impression on potential residents visiting for viewings, making it easier to close contracts.

"What clients commonly say is that they feel this is the direction of the future. Major companies in Tokyo especially tend to move early in response to the next era," Mr. Okuno noted.

In fact, property owners and management companies have reported an increase in viewings and faster lease agreements.

Increasing the property's value to expand the pool of prospective tenants is a fundamentally different approach from increasing advertising costs or lowering rent.

Reiwa Create's facial recognition intercoms are supported because of their direct contribution to revenue improvement.

[Greatest Strength: Innovation of Retrofitting Existing Properties to Auto-Lock Units]

The biggest differentiator of Reiwa Create's product is its ability to convert existing properties into auto-lock buildings via retrofitting.

Conventional products from Aiphone and Panasonic require dedicated electrical wiring work.

Installing them in existing properties involves large-scale construction, raising barriers in terms of both cost and time.

In contrast, Reiwa Create's system utilizes internet connections, enabling installation without large-scale construction.

By installing an electric lock at the entrance