Exterior Franchise 'Noel' Expands to 36 Outlets in 1.5 Years: Rapid Growth Driven by WithMo's Franchise Support
Key facts
- Exterior Franchise 'Noel' Expands to 36 Outlets in 1.5 Years: Rapid Growth Driven by WithMo's Franchise Support
- WithMo, Inc. has helped expand the exterior franchise 'Noel' to 36 outlets in about 1.5 years through franchise headquarters construction consulting. Key drivers were the standardization of sales, training, and area strategies.
- Source: PR Times
- Date: June 10, 2026
Direct answer
WithMo, Inc. has helped expand the exterior franchise 'Noel' to 36 outlets in about 1.5 years through franchise headquarters construction consulting. Key drivers were the standardization of sales, training, and area strategies.
- Citation
- Exterior Franchise 'Noel' Expands to 36 Outlets in 1.5 Years: Rapid Growth Driven by WithMo's Franchise Support (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
WithMo, Inc. has helped expand the exterior franchise 'Noel' to 36 outlets in about 1.5 years through franchise headquarters construction consulting. Key drivers were the standardization of sales, training, and area strategies.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 17:50
- 🔍 Collected: June 10, 2026 at 09:06
- 🤖 AI Analyzed: June 11, 2026 at 07:02 (21h 56m after Collected)
Noel originally possessed overwhelming power to attract customers. The fan base built by Mr. Miwa through YouTube and social media was solid, with a closing rate of over 40% from inquiries. With an average customer spend about three times the industry average, the brand already had an ideal foundation for a franchise headquarters.
"The foundation for profitability upon joining was already there. My first question was why franchise expansion hadn't progressed," says Kazu Ogura, Representative Director of WithMo. When WithMo started supporting them in October 2023, Noel was aiming to expand but failing to increase franchise outlets as intended. Investigation revealed that the fundamentals required for franchise operations—the 'ABCs of a franchise headquarters'—were underdeveloped.
WithMo's approach was not about flashy marketing. It systematically developed the three pillars: proposal design, training, and area strategy. This included establishing sales processes, clarifying training systems to provide peace of mind to potential franchisees, and implementing area strategies to avoid competition among outlets.
Ogura remarked, "It grew immediately once we fixed the basics of what a franchise headquarters should be. That just shows how high the original potential was." Noel now aims for a 100-outlet network, seeking to establish a leading position in the exterior industry.
FAQ
How has the number of stores for the exterior franchise 'Noel' changed?
The number of stores expanded to 36 within about a year and a half since the consulting support by Wizmo Co., Ltd. began in October 2023.
What challenges did 'Noel' face in its franchise expansion?
Despite having a strong customer base and brand power, the challenges were the lack of basic infrastructure for franchise headquarters operations, such as proposal processes, training systems, and area strategies.
What kind of support did Wizmo provide?
Wizmo provided 'accompanying-type' consulting, systematically establishing three areas: sales process construction, training system design, and area strategy formulation.
What are 'Noel's competitive advantages?
Noel's competitive advantages include strong customer attraction through YouTube and SNS, a high contract rate (over 40%) and profitability, as well as design capabilities and training quality.
What are 'Noel's future goals?
Noel aims to establish a leading position by expanding to 100 stores as an exterior franchise and further increasing the number of franchise stores.