eLife-supported Suntory 'Kodawari Sakaba' Official Fan Community Launches 'Original Goods Design Vote'
The 'Kodawari Sakaba Fan Club,' supported by eLife, has launched a design vote for original merchandise to celebrate its 5th anniversary. With over 38,000 members, the community serves as a strategic hub for brand development by leveraging Voice of Customer (VOC).
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 01:50 (84h 50m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 22:57 (21h 6m after Collected)
eLife Inc., a company specializing in corporate community and global marketing support, has been assisting with the site construction and operation of the 'Kodawari Sakaba Fan Club,' the official fan community for Suntory Holdings' 'Kodawari Sakaba' brand, since 2021. Celebrating its 5th anniversary this year, the club launched an 'Original Goods Design Vote' on May 26, 2026, allowing members to decide the design of original merchandise. This community is the only fan community among Suntory's RTD brands. Anyone who loves 'Kodawari Sakaba' can register for free. Members can enjoy accessible content such as a popular evening drink gallery, recipe posts, and campaigns where they can win original goods through activity points. This project is being held for the second consecutive year following 2025. The number of candidates has been expanded to four, featuring a rich lineup including Nordic patterns, noren (curtain) motifs, and all-over prints of cans and tumblers. The voting period runs from May 26 to June 14, 2026, and the selected goods are scheduled to be offered as rewards in the point program starting in October 2026. Furthermore, the community functions as a strategic hub for VOC collection at Suntory, promoting high-precision brand development through direct connections with fans.
FAQ
What are the key points for building a similar fan community in Taiwan?
Since Taiwanese consumers prefer interaction via LINE or Facebook groups, platform compatibility and digitizing the local 'cheers' culture are crucial.