eLife-supported online community 'Vitality Club' for Sumitomo Life's health-promotion insurance 'Vitality' opens on May 26

eLife Inc., a company specializing in corporate community and global marketing support, has comprehensively supported the renewal of the 'Vitality Club' online community for Sumitomo Life Insurance Company's health-promotion insurance, 'Vitality,' from strategy planning to site construction and operation. The 'Vitality Club' officially opened on May 26, 2026. This community utilizes eLife's integrated digital marketing platform, 'eLife Community Suite.' In Japan, where the super-aging society is becoming a serious issue, curbing medical costs and extending healthy life expectancy are national challenges, requiring a change in the role of insurance. 'Sumitomo Life Vitality' is designed as a 'health-promotion insurance' that not only prepares for risks but also supports the reduction of risks themselves through daily health activities. Health activities such as daily step counts, health checkup results, and gym usage are evaluated as 'points,' which determine a 'status.' This status affects insurance premiums and provides 'rewards' such as discounts at various partners, encouraging 'behavioral change' to enjoy and continue health efforts. The 'Vitality Club' was created to solve the 'wall of continuity' in establishing healthy habits, a rare initiative in the insurance industry. Anyone interested in health, especially Vitality members, can participate. By sharing concerns and tips, the community evolves from 'working alone' to 'working together,' strongly supporting the continuation of healthy habits. Furthermore, the 'Vitality Club' functions as a 'co-creation space' where Sumitomo Life can directly collect and utilize VOC (Voice of Customer), aiming to maximize individual well-being by reflecting real voices in service improvements. Participation is free, and users can join via PC or smartphone using a LINE account or email address. Content includes talk rooms, manager communications, problem-solving consultation rooms, manager recommendations, and club rooms.