'repos by Pâtisserie ease' to Reopen in a New Look at Isetan Shinjuku on June 17
Key facts
- 'repos by Pâtisserie ease' to Reopen in a New Look at Isetan Shinjuku on June 17
- 'repos by Pâtisserie ease,' operated by Eat Creator Inc., will relaunch on June 17, 2026, on the B1 floor of Isetan Shinjuku Main Building. Featuring seasonal fruit tarts and premium baked goods, it aims to offer delightful snacks for all generations.
- Source: PR Times
- Date: June 17, 2026
Direct answer
'repos by Pâtisserie ease,' operated by Eat Creator Inc., will relaunch on June 17, 2026, on the B1 floor of Isetan Shinjuku Main Building. Featuring seasonal fruit tarts and premium baked goods, it aims to offer delightful snacks for all generations.
- Citation
- 'repos by Pâtisserie ease' to Reopen in a New Look at Isetan Shinjuku on June 17 (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
'repos by Pâtisserie ease,' operated by Eat Creator Inc., will relaunch on June 17, 2026, on the B1 floor of Isetan Shinjuku Main Building. Featuring seasonal fruit tarts and premium baked goods, it aims to offer delightful snacks for all generations.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 02:00
- 🔍 Collected: June 16, 2026 at 17:17
- 🤖 AI Analyzed: June 16, 2026 at 18:57 (1h 39m after Collected)
Eat Creator Inc. (Headquarters: Chuo Ward, Tokyo; CEO: Tomofumi Nagisa) announces the relaunch of 'repos by Pâtisserie ease (Rupo by Patissery Izu),' the sister store of 'ease' in Nihonbashi Kabutocho, on Wednesday, June 17, 2026, on the B1 floor of Isetan Shinjuku Main Building.
'ease (Izu)' embodies the meanings of 'relaxation' and 'calm,' reflecting a desire for people of all ages to enjoy it casually. 'repos (Rupo),' from the French word for 'rest,' complements this concept.
The confections are characterized by a delicate balance of texture, aroma, and aftertaste, crafted with the patissier's meticulous attention. Simple yet profound, they are designed to be universally enjoyed as a delightful 'snack.'
Launched in September 2020 as a sister brand to 'Pâtisserie ease' in Nihonbashi Kabutocho, 'repos by Pâtisserie ease' has since earned the affection of many customers.
Following the original Nihonbashi store, the relaunched shop will offer a rich selection of baked goods perfect for gifts and souvenirs, including 'Diament,' 'Financier,' and 'Cake.' It will also feature Isetan Shinjuku-exclusive items such as the 'Seasonal Fruit Tart,' the ever-popular 'Roll Cake,' and a limited-edition lemon-flavored cookie tin, all presented in a refreshed display and showcase.
Featured Product: Seasonal Fruit Tart
An Isetan Shinjuku exclusive, this fruit tart uses seasonal fruits. To ensure customers can always enjoy seasonal flavors, multiple varieties will be available at any time. Tarts and cakes are offered in both cut and whole sizes, with advance orders available. From ¥971 (tax included).
Limited-Edition Cookie Tin 'Hasui' Citron
A lemon-flavored cookie tin, perfect for seasonal gifting, will be available in-store starting Wednesday, July 1, as a limited-time offering. ¥4,801 (tax included).
Baked Goods
We offer curated selections from small gifts to assortments over ¥10,000, tailored to your purpose and budget.
Financier
A moist financier with the rich aroma of browned butter and almonds. A subtle hint of ingredients also used in Japanese confectionery adds depth. Available in four varieties: Daion, Maple, Miel, and Chocolat. From ¥350 (tax included).
Cake
A fragrant pound cake made with citrus confit and nuts. Enjoy the layered flavors with its light, fluffy texture. Five varieties available. From ¥401 (tax included).
Diament
A thick, generously baked cookie with a satisfying bite. Its rich flavor and unique 'crispy-melty' texture have made it a favorite for many. Nine varieties available. From ¥1,151 (tax included).
■ Store Information
Isetan Shinjuku – repos by Pâtisserie ease
Opening Date: Wednesday, June 17, 2026
Address: B1, Main Building, Isetan Shinjuku, 3-14-1 Shinjuku, Shinjuku Ward, Tokyo
Hours: 10:00–20:00
Phone: 03-3352-1111 (Main Line)
■ About repos by Pâtisserie ease (Rupo by Patissery Izu)
A sister brand to 'Pâtisserie ease' in Nihonbashi Kabutocho, launched in 2020. The brand offers tarts and roll cakes that highlight seasonal ingredients, as well as baked goods and jams crafted with carefully selected ingredients and recipes. It aims to create simple yet profound confections that people of all ages can enjoy as a snack.
Official Website: https://patisserie-ease.com/
Official Instagram: https://www.instagram.com/ease_tokyo/
■ About Eat Creator Inc.
A food incubator continuously challenging the creation of next-generation food culture through innovative approaches. In the fields of food and food hospitality, the company collaborates with various partners to create culture, content, and systems. To achieve this, it gathers rising-star chefs across different fields as staff members, investing in and nurturing locations and businesses while proposing new values. Notable initiatives include the 'Nihonbashi Kabutocho and Kayabacho Revitalization Project' with Heiwa Real Estate, the 'Japan Food Research Laboratories' platform established with Tokyu Real Estate to pioneer new food cultures, and 'Social Kitchen TORANOMON,' which seamlessly connects chef-led communities with corporations and organizations to generate new values and creations for society.
＜Company Overview＞
Company Name: Eat Creator Inc.
Established: January 2019
Representative: Tomofumi Nagisa, CEO
Headquarters: 6-7 Kabutocho, Chuo Ward, Tokyo – Kabutocho 7th Heiwa Building, 1F
Capital: ¥100 million
Business Activities: Planning, development, and operation of food service concepts; R&D and incubation; initiatives to enhance food literacy
Official Website: https://www.ec-corp.jp/
'ease (Izu)' embodies the meanings of 'relaxation' and 'calm,' reflecting a desire for people of all ages to enjoy it casually. 'repos (Rupo),' from the French word for 'rest,' complements this concept.
The confections are characterized by a delicate balance of texture, aroma, and aftertaste, crafted with the patissier's meticulous attention. Simple yet profound, they are designed to be universally enjoyed as a delightful 'snack.'
Launched in September 2020 as a sister brand to 'Pâtisserie ease' in Nihonbashi Kabutocho, 'repos by Pâtisserie ease' has since earned the affection of many customers.
Following the original Nihonbashi store, the relaunched shop will offer a rich selection of baked goods perfect for gifts and souvenirs, including 'Diament,' 'Financier,' and 'Cake.' It will also feature Isetan Shinjuku-exclusive items such as the 'Seasonal Fruit Tart,' the ever-popular 'Roll Cake,' and a limited-edition lemon-flavored cookie tin, all presented in a refreshed display and showcase.
Featured Product: Seasonal Fruit Tart
An Isetan Shinjuku exclusive, this fruit tart uses seasonal fruits. To ensure customers can always enjoy seasonal flavors, multiple varieties will be available at any time. Tarts and cakes are offered in both cut and whole sizes, with advance orders available. From ¥971 (tax included).
Limited-Edition Cookie Tin 'Hasui' Citron
A lemon-flavored cookie tin, perfect for seasonal gifting, will be available in-store starting Wednesday, July 1, as a limited-time offering. ¥4,801 (tax included).
Baked Goods
We offer curated selections from small gifts to assortments over ¥10,000, tailored to your purpose and budget.
Financier
A moist financier with the rich aroma of browned butter and almonds. A subtle hint of ingredients also used in Japanese confectionery adds depth. Available in four varieties: Daion, Maple, Miel, and Chocolat. From ¥350 (tax included).
Cake
A fragrant pound cake made with citrus confit and nuts. Enjoy the layered flavors with its light, fluffy texture. Five varieties available. From ¥401 (tax included).
Diament
A thick, generously baked cookie with a satisfying bite. Its rich flavor and unique 'crispy-melty' texture have made it a favorite for many. Nine varieties available. From ¥1,151 (tax included).
■ Store Information
Isetan Shinjuku – repos by Pâtisserie ease
Opening Date: Wednesday, June 17, 2026
Address: B1, Main Building, Isetan Shinjuku, 3-14-1 Shinjuku, Shinjuku Ward, Tokyo
Hours: 10:00–20:00
Phone: 03-3352-1111 (Main Line)
■ About repos by Pâtisserie ease (Rupo by Patissery Izu)
A sister brand to 'Pâtisserie ease' in Nihonbashi Kabutocho, launched in 2020. The brand offers tarts and roll cakes that highlight seasonal ingredients, as well as baked goods and jams crafted with carefully selected ingredients and recipes. It aims to create simple yet profound confections that people of all ages can enjoy as a snack.
Official Website: https://patisserie-ease.com/
Official Instagram: https://www.instagram.com/ease_tokyo/
■ About Eat Creator Inc.
A food incubator continuously challenging the creation of next-generation food culture through innovative approaches. In the fields of food and food hospitality, the company collaborates with various partners to create culture, content, and systems. To achieve this, it gathers rising-star chefs across different fields as staff members, investing in and nurturing locations and businesses while proposing new values. Notable initiatives include the 'Nihonbashi Kabutocho and Kayabacho Revitalization Project' with Heiwa Real Estate, the 'Japan Food Research Laboratories' platform established with Tokyu Real Estate to pioneer new food cultures, and 'Social Kitchen TORANOMON,' which seamlessly connects chef-led communities with corporations and organizations to generate new values and creations for society.
＜Company Overview＞
Company Name: Eat Creator Inc.
Established: January 2019
Representative: Tomofumi Nagisa, CEO
Headquarters: 6-7 Kabutocho, Chuo Ward, Tokyo – Kabutocho 7th Heiwa Building, 1F
Capital: ¥100 million
Business Activities: Planning, development, and operation of food service concepts; R&D and incubation; initiatives to enhance food literacy
Official Website: https://www.ec-corp.jp/
FAQ
When does repos by Pâtisserie ease reopen?
It reopens on Wednesday, June 17, 2026, on the B1 floor of Isetan Shinjuku Main Building.
Are there Isetan-exclusive items?
Yes, the 'Seasonal Fruit Tart' and the 'Lotus Citron' cookie tin are Isetan exclusives.
Can I order a whole cake in advance?
Yes, advance orders for whole cakes are accepted. Please inquire in-store or by phone.