Premium Dessert Cafe "KURARIE" Opens in Seoul's Apgujeong Area, Food Menu and Dessert Development Supervised by Keisuke Oyama (ease)
Premium dessert cafe "KURARIE" opened in Seoul's Apgujeong on March 20, 2026. Keisuke Oyama supervised food and desserts, while Hiroshi Sawada oversaw coffee, offering unique menus featuring Amazon cacao.
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- 📰 Published: May 13, 2026 at 18:00
- 🔍 Collected: May 13, 2026 at 09:31
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In Seoul's Apgujeong (Akkujong), one of Korea's most sophisticated and trend-setting areas, the premium dessert cafe "KURARIE" opened on March 20, 2026. Its food and dessert divisions are supervised by Keisuke Oyama (ease).
This venture is undertaken by "DW L.A.B.", a new corporation established by "Daewon Media," Korea's leading anime and character company. Keisuke Oyama has been involved in this project since its early stages, leading the development of the food menu composition and desserts to complete a unique brand lineup for the opening. Furthermore, Hiroshi Sawada, a world latte art champion, participated in the coffee division.
For the first time in Korea, Amazon cacao is used in the baked goods, fresh pastries, and gelato. This forms the core of the brand's ultimate gourmet experience, embodying Oyama's philosophy of "maximizing the natural flavors of ingredients" by highlighting delicate acidity and rich aroma.
■ Menu (partial list)
The brand name "KURARIE" is a portmanteau of the Japanese "Kura" (storehouse) and "Atelier" (workshop). It embodies the sincere desire to elevate carefully selected ingredients with artisan sensibility, providing memorable gourmet experiences. Such an endeavor is highly anticipated to foster cultural exchange through food.
We invite you to pay close attention to the future development of this lifestyle brand, which integrates space and diverse content, and collaborates with global experts in various fields.
■ Store Information
Store Name: KURARIE
Business Hours: 10:30 – 20:30 (Open daily)
Address: 1F, 842 Eonju-ro, Gangnam-gu, Seoul (Near Dosan Park)
Google Maps: https://maps.app.goo.gl/njebnBSLUMRPSeUSA
Instagram: https://www.instagram.com/kurarie_cafe
■ Profile
Keisuke Oyama
Pâtissier / Producer
After specializing in Japanese and Western confectionery at a culinary school, he began his career at Pâtisserie HIDEMI SUGINO. He gained experience in restaurant desserts and then moved to France. Upon returning to Japan, he was in charge of desserts at multiple establishments, including Michelin-starred restaurants, and honed his skills as a chef patissier.
In July 2020, he opened Pâtisserie ease in Nihonbashi Kabutocho. In September of the same year, he opened repos by Pâtisserie ease in Shinjuku Isetan. In 2021, he opened the chocolate & ice cream shop teal. In 2022, he opened the multi-purpose facility BANK in Nihonbashi Kabutocho. In 2024, he opened Brick bake bakers by Pâtisserie ease at Gransta inside Tokyo Station. Currently, he is widely active in store management, domestic and international consulting, product development, and workshops.
This venture is undertaken by "DW L.A.B.", a new corporation established by "Daewon Media," Korea's leading anime and character company. Keisuke Oyama has been involved in this project since its early stages, leading the development of the food menu composition and desserts to complete a unique brand lineup for the opening. Furthermore, Hiroshi Sawada, a world latte art champion, participated in the coffee division.
For the first time in Korea, Amazon cacao is used in the baked goods, fresh pastries, and gelato. This forms the core of the brand's ultimate gourmet experience, embodying Oyama's philosophy of "maximizing the natural flavors of ingredients" by highlighting delicate acidity and rich aroma.
■ Menu (partial list)
The brand name "KURARIE" is a portmanteau of the Japanese "Kura" (storehouse) and "Atelier" (workshop). It embodies the sincere desire to elevate carefully selected ingredients with artisan sensibility, providing memorable gourmet experiences. Such an endeavor is highly anticipated to foster cultural exchange through food.
We invite you to pay close attention to the future development of this lifestyle brand, which integrates space and diverse content, and collaborates with global experts in various fields.
■ Store Information
Store Name: KURARIE
Business Hours: 10:30 – 20:30 (Open daily)
Address: 1F, 842 Eonju-ro, Gangnam-gu, Seoul (Near Dosan Park)
Google Maps: https://maps.app.goo.gl/njebnBSLUMRPSeUSA
Instagram: https://www.instagram.com/kurarie_cafe
■ Profile
Keisuke Oyama
Pâtissier / Producer
After specializing in Japanese and Western confectionery at a culinary school, he began his career at Pâtisserie HIDEMI SUGINO. He gained experience in restaurant desserts and then moved to France. Upon returning to Japan, he was in charge of desserts at multiple establishments, including Michelin-starred restaurants, and honed his skills as a chef patissier.
In July 2020, he opened Pâtisserie ease in Nihonbashi Kabutocho. In September of the same year, he opened repos by Pâtisserie ease in Shinjuku Isetan. In 2021, he opened the chocolate & ice cream shop teal. In 2022, he opened the multi-purpose facility BANK in Nihonbashi Kabutocho. In 2024, he opened Brick bake bakers by Pâtisserie ease at Gransta inside Tokyo Station. Currently, he is widely active in store management, domestic and international consulting, product development, and workshops.