East Daily Co., Ltd. (Head Office: Sapporo City, Hokkaido; President: Motoki Maeda) supported the planning and operation of the event "Wind from Higashikawa," which promotes the charms of Higashikawa Town, the "Town of Photography" and a Capital of Photographic Culture. The two-day event concluded with great success, attracting many visitors, primarily families.

Event Objectives

The event was held with the aim of promoting the charms of Higashikawa Town by comprehensively connecting its tourism, hometown tax donation system, and relocation initiatives. By conveying the town's appeal from multiple perspectives, we aimed to gain new fans of Higashikawa.

"Key Points" of the Planning

We naturally integrated Higashikawa Town's city promotion with event content, incorporating numerous elements that allowed visitors to casually experience the town's charms.

1. Participatory Content to Attract Families and Natural Promotion of "Hometown Tax Donations"

For families, the main target audience at the venue, we held events such as the "Rice Scooping Challenge" using "Higashikawa Rice," a flagship return gift for hometown tax donations, and a "Children's Mochi-Throwing Festival." Furthermore, all prizes for the giant "Gara-pon" lottery and other activities were unified as "Higashikawa Town's Hometown Tax Donation Return Gifts." By allowing participants to enjoy themselves while interacting with actual local specialties, we aimed to increase awareness of the hometown tax donation system.

2. "Shopping Tie-in" Event Design to Encourage Facility Circulation and Purchases

The participation requirements for various events (Gara-pon, rice scooping, etc.) were linked to purchases made at the "Higashikawa Meets" specialty product sales booth within the venue and at Mitsui Outlet Park. This not only promoted participation in events and purchases but also created opportunities for visitors to naturally and deeply engage with Higashikawa Town's specialty products and charms as they explored the facility and enjoyed shopping. This led to effective city promotion through experience.

3. Co-creation with Partner Companies Embodied by "All Higashikawa"

Partner companies and regional revitalization cooperation members from Higashikawa Town fully cooperated in the event planning. Through diverse content, such as conditioning sessions by "R-body Co., Ltd.," a company that supports the health of residents by being stationed at the Higashikawa Town Hall, and workshops by the Higashikawa Woodworking Association, we achieved city promotion with "All Higashikawa" that conveyed the charm of the entire town.

4. Acquisition of Continuous Fans (Related Population) Through SNS Initiatives Linked to the Event

We actively implemented measures that combined digital (SNS) and real (event) elements, such as the venue-exclusive "Double Follow Campaign." As a result, we achieved a steady increase in the number of registered users (Higashikawa Town fans) on our LINE official account and Instagram in a short period before and after the event, leading to the creation of a related population that extends beyond a one-time occurrence.

Event Overview

Event Name: Higashikawa Town, "Town of Photography" Capital of Photographic Culture in Mitsui Outlet Park Sapporo Kita-Hiroshima: Wind from Higashikawa

Event Period: June 13th & 14th, 10:00 AM - 5:00 PM

Venue: Mitsui Outlet Park Sapporo Kita-Hiroshima, Clover Mall 1F Event Stage, Elfyn Court

Main Contents:

"Higashikawa Meets" featuring a collection of Higashikawa's unique specialty products

Higashikawa Rice Rice Scooping Challenge / Giant Gara-pon / Children's Mochi-Throwing Festival

Dotore Tomisy Concert / Conditioning Sessions by R-body Co., Ltd.

Workshop for making handmade keyholders and nameplates

Higashikawa Town Photo Booth, etc.

Leave Hometown Tax Donations, Tourism, and Relocation Promotions to Us

East Daily Co., Ltd. specializes in comprehensive promotions that effectively connect municipalities' "hometown tax donations," "tourism," and "relocation" initiatives.

We provide end-to-end support, from planning and operating real events that uncover hidden local charms and reliably reach target audiences, to fan acquisition measures utilizing digital platforms like SNS.

<Company Overview>

We conduct marketing and promotion deeply rooted in the Hokkaido and Tohoku regions. Our services encompass diverse communication design that promotes regional attractions both domestically and internationally, including tourism promotion, event promotion, and regional revitalization projects.

Company Name: East Daily Co., Ltd.

Head Office Address: 6F, Minami Odori Building N1, 1-9 Kita 1-jo Nishi, Chuo-ku, Sapporo City, Hokkaido, 060-0001

Representative: Motoki Maeda

URL: https://www.east-daily.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Eventレポート