20-Somethings Have the Most Positive Impression of Real Estate Investment
Key facts
- 20-Somethings Have the Most Positive Impression of Real Estate Investment
- An Invalance survey reveals that people in their 20s have the most positive impression of real estate investment, and investment motivations are shifting toward asset planning.
- Source: PR Times
- Date: June 11, 2026
Direct answer
An Invalance survey reveals that people in their 20s have the most positive impression of real estate investment, and investment motivations are shifting toward asset planning.
- Citation
- 20-Somethings Have the Most Positive Impression of Real Estate Investment (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
An Invalance survey reveals that people in their 20s have the most positive impression of real estate investment, and investment motivations are shifting toward asset planning.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 21:00
- 🔍 Collected: June 11, 2026 at 12:21
- 🤖 AI Analyzed: June 11, 2026 at 13:04 (43 min after Collected)
Invalance, part of the Daito Kentaku Group, has analyzed the four-year trend of its 'Consumer Awareness and Behavior Survey on Real Estate Investment,' conducted annually since 2022. The survey, covering a cumulative total of approximately 8,000 people, has shed light on changes in how the younger generation manages their money ahead of the summer bonus season.
In recent years, interest in personal asset building has been rising, spurred by the establishment of the new NISA. As of the 2025 survey, 16.5% of those currently investing cited that 'NISA is not enough,' indicating an accelerating trend toward diversifying investment targets.
The key findings are as follows:
1. The percentage of positive impressions towards real estate investment is highest among women in their 20s (51.5%) and men in their 20s (47.5%), compared to all other generations.
2. Criteria for choosing investment companies have shifted from 'yield' to 'who you buy from' (trustworthiness).
3. Investment motivations have matured from 'preparing for future anxiety' to 'designing assets based on life plans.'
An Invalance representative noted that the main barrier for the younger generation is a 'lack of knowledge' rather than a perception of real estate investment being 'suspicious.' The company aims to support asset building by providing accurate information.
In recent years, interest in personal asset building has been rising, spurred by the establishment of the new NISA. As of the 2025 survey, 16.5% of those currently investing cited that 'NISA is not enough,' indicating an accelerating trend toward diversifying investment targets.
The key findings are as follows:
1. The percentage of positive impressions towards real estate investment is highest among women in their 20s (51.5%) and men in their 20s (47.5%), compared to all other generations.
2. Criteria for choosing investment companies have shifted from 'yield' to 'who you buy from' (trustworthiness).
3. Investment motivations have matured from 'preparing for future anxiety' to 'designing assets based on life plans.'
An Invalance representative noted that the main barrier for the younger generation is a 'lack of knowledge' rather than a perception of real estate investment being 'suspicious.' The company aims to support asset building by providing accurate information.
FAQ
What do 20-somethings think about real estate investment?
They have a higher rate of positive impression compared to other age groups, and their psychological barriers are lower.
How should one choose a real estate investment company?
It is important to focus on whether the company is trustworthy in the long term rather than just numerical conditions.
How do young people find information?
Collecting information through YouTube and social media has become mainstream.