[INDEE Japan] Holding the 'Half-Day Training: Commercializing Technology' for R&D and New Business Personnel

INDEE Japan Inc. (Headquarters: Chuo-ku, Tokyo; Representative Directors: Tatsuro Tsushima, Shingo Tsuda) will hold the 'Half-Day Training: Commercializing Technology,' designed for research and development, new business, and business development personnel to systematically learn practical know-how for establishing technology as a business.

In this training, participants can systematically learn specific methods through lectures and practical workshops on how to link the value of technology with customer challenges and uses, and how to translate this into a business model.

Details and Registration

■ Background and Purpose of the Training

Currently, many companies are incorporating 'innovation' and 'new business creation' into their management policies, accelerating organizational investment through the establishment of specialized units and CVCs (Corporate Venture Capitals). While striving to build new pillars of growth beyond the extension of existing businesses, critical challenges are emerging on the ground. It is not uncommon for projects to stall due to various obstacles, such as 'having technology but being unable to envision a concrete business model,' 'attempting to explore applications but feeling around in the dark outside of existing customer segments,' and 'being unable to persuade management, thus failing to proceed with development investment or product commercialization.'

To overcome such impasses, this training consolidates INDEE Japan's expertise, accumulated through supporting the commercialization of numerous technologies, from major R&D-intensive companies to DeepTech startups. In addition to systematic input through lectures, participants will engage in hands-on workshops, allowing them to learn, test, and take home theories in a way that can be applied to their practical work.

A seemingly dead-end wall can become a door if you change your perspective.

This training is precisely for those who are struggling with 'having technology, but not knowing how to move forward.'

Through practical workshops, you can gain 'clues to open the door' towards technology commercialization. Please take advantage of this training as an opportunity to acquire new perspectives and know-how that can be applied to your work.

■ Program Outline

≪Three Values≫

1. How to convey the 'value of technology' that reaches customers

Learn how to translate technical specifications into customer value using Job Theory and the concept of technology value conversion.

2. A perspective on envisioning business beyond PoC

Learn how to establish a business model that goes beyond single-shot verifications.

3. How to involve internal teams and customers

Learn proposal design and business pitch frameworks to engage management, business divisions, and customers.

≪Target Audience≫

Research and development, new business, business development personnel

≪Training Content≫

・Opening

・What is innovation? ~ Sustaining Innovation vs. Disruptive Innovation ~

・Mechanism of application development ~ Application development and Jobs To Be Done ~

・Overcoming barriers to technology commercialization

・Core techniques for application exploration ~ JOBS method, Value Proposition, Technology Value Conversion ~

・Practical Workshop ①: Communicating the value of your own technology

・How to proceed with application exploration ~ How to proceed in B2B business ~

・Practical Workshop ②: Identifying application hypotheses

・Thinking about business models

・Engaging customers and internal teams ~ 10 frameworks for business proposals ~

・Summary

*Training content may be subject to change without notice.

Recommended for those with the following challenges:
・Have promising technology but don't see who to sell it to or how
・Are exploring applications but cannot expand beyond existing customers
・Know the market is small but don't know how to expand it
・PoC progresses, but cannot convince management to approve investment
・Can sell to 1-2 companies, but cannot draw a scenario for further expansion
・Want to convert R&D themes into a commercially viable business

■ Event Overview

・Course fee: 20,000 yen (tax included)

・Format: On-site

・Location: Near Nihonbashi / Mitsukoshimae Station

・Special Option: Individual 'Technology Commercialization Level Diagnosis' available upon request

≪Schedule≫

・June 17 (Wed) 13:00-17:00

・August 19 (Wed) 13:00-17:00

Details and Registration

【About INDEE Japan】

Company Name: INDEE Japan Inc.

Representative Directors: Tatsuro Tsushima, Shingo Tsuda

Location: Chuo-ku, Tokyo

Established: 2011

URL: https://www.indee-jp.com/

Since its establishment in 2011, INDEE Japan has been active as a consulting firm specializing in innovation creation. It has optimized Professor Clayton Christensen's "Jobs to Be Done" theory, proposed by Harvard Business School, for new business development in Japan, systematizing it as a highly reproducible method.

From R&D departments of major manufacturers to DeepTech startups, INDEE Japan assists with technology commercialization and...