[South Korea's RboW] Brand's First Solid Perfumes Launched in Two Popular Scents! Pre-sale at "Perfume Summer Market curated by ISETAN MEN'S"

RboW TOKYO,IN STILLNESS

Intercosmesi Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President: Kenji Mamedata), which develops innovative overseas cosmetic and fragrance brands, will launch two types of solid perfumes, the brand's first, from "RboW (Arubou)", a lifestyle beauty brand from South Korea that it distributes as the sole agent in Japan. These will be pre-released at the "Perfume Summer Market curated by ISETAN MEN'S" event, held from July 8 (Wed) to July 21 (Tue), 2026, at the Cosmetics Promotion area on the 1st floor of Isetan Shinjuku Men's Building.

|RboW's Concept of "Scent" as Self-Expression

RboW is gaining attention both in South Korea and internationally as a lifestyle brand that incorporates art into daily life through scent. It believes that fusing the similar yet distinct senses of sight and smell is an important tool for self-expression. "The scent one emits becomes a visual that illuminates oneself." This is the essence of art and the most fundamental concept for expressing "individuality." Based on this concept, RboW's scents are pursued to be intuitive, simple, and free, by eliminating unnecessary elements. Through its products, RboW aims to highlight the unique personality of each wearer and propose the ultimate self-expression as art.

|Pre-sale of Two Types of Solid Perfumes, the Brand's First

RboW will be exhibiting at "Perfume Summer Market curated by ISETAN MEN'S" for the third consecutive year. This year, in addition to the pre-release of the brand's first solid perfumes, RboW will showcase all 8 types of its fragrances, including "PARFUMS DE TOKYO." The brand will deliver its worldview, artistically coloring everyday life through scent.

Two popular scents in South Korea and Japan are newly introduced as the brand's first solid perfumes.

As a fragrance item that allows for easier enjoyment of scent, solid perfumes are compact and portable, making it easy to wear fragrance on the go. With an alcohol-free formula, they can be enjoyed in various situations.

|RboW SOLID PERFUME │ AMBER SANGUINE The No. 1 selling RboW fragrance in South Korea*

SOLID PERFUME │ AMBER SANGUINE

A sensual and warm scent woven from colorful fruits and flowers

A scent reminiscent of a fruit basket filled with various colors and sweet aromas. The sweet and tart notes of pink berries and blackcurrant spread lightly, while violet and orris add an elegant impression. The base notes of almond and moss create a pleasant lingering scent.

NOTE

TOP:PINK BERRIES,BERGAMOT,BLACKCURRANT MIDDLE:VIOLET,ORRIS,LILY OF THE VALLEY BASE:MOSS,SUGARED ALMOND,CASHMERAN,ORCANOX(TM),AMBRAMONE(TM)

*1 Based on RboW fragrance sales performance in South Korea from January 2024 to May 2026 (brand research).

|RboW SOLID PERFUME │ MONOCHROME The No. 1 selling RboW body care product in Japan*

SOLID PERFUME │ MONOCHROME

A delicate fresh floral scent with a hint of clear air

The gentle scent of green tea is layered with the transparent fruity nuances of lemon and peach. Lilac and peony create a soft floral elegance, while musk and cedarwood leave a quiet lingering scent.

NOTE

TOP:GREEN TEA, PEACH, LEMONPEONY, BLACKCURRANT, CITRUS

MIDDLE:PEONY,LILAC, OSMANTHUS

BASE:MUSK,AMBER, CEDAR

*2 Based on RboW body care sales performance in Japan from May 2025 to May 2026 (brand research).

Product Name: SOLID PERFUME (2 types in total)

Price: 4,800 yen (tax included)

Volume: 5g

Release Date: Pre-sale begins July 8, 2026 (Wed) / General release scheduled for July 22, 2026 (Wed)

|PARFUMS DE TOKYO

Launched in June 2026, "PARFUMS DE TOKYO" is a collection created through dialogue with the Japanese team after two years since its arrival in Japan. Tokyo is RboW's first point of contact with Japan and a city where diverse sensibilities intersect. The collection artistically expresses the charm of Tokyo, a city where dynamism and stillness, tradition and innovation coexist. While TOKYO FIG and TOKYO STRIPE have distinct scent profiles, both share the use of musk. Through scent and packaging, the collection expresses the city of Tokyo, where contrasting elements like stillness and dynamism, familiarity and novelty, overlap to create a unique charm, reflecting the "now" of Tokyo in a fresh way.

TOKYO STRIPE

Imagine laundry gently swaying on a quiet Tokyo street, bathed in morning sunlight and clear breeze.

A refreshing and soft powdery scent

TOKYO STRIPE

TOKYO FIG

A bright and cheerful cityscape that changes its expression moment by moment.

A colorful scent blending the sweetness of fig with the bitterness of salt.

TOKYO FIG

Product Overview

Product Name: PARFUMS DE TOKYO (2 types in total) TOKYO STRIPE / TOKYO FIG

Price: 8,910 yen (tax included)

Volume: 30mL

|"Perfume Summer Market curated by ISETAN MEN'S" Event Details

Event Name: Perfume Summer Market curated by ISETAN MEN'S

Dates: July 8 (Wed) - July 28 (Tue), 2026

Venue: Cosmetics Promotion, 1st Floor, Isetan Shinjuku Men's Building

RboW "Perfume Summer Market curated by ISETAN MEN'S" Purchase Bonus

During the event period, limited quantity purchase bonuses will be available for customers purchasing RboW products.

- For the first 100 customers who purchase Eau de Parfum of 10,000 yen or more (tax included):

Receive either an "Original Folding Fan (Not for Sale)" or an "Atomizer (Not for Sale)." *The type may not be selectable.

- For customers purchasing Solid Perfume:

Receive a "Mini Pouch (Not for Sale)." *Available while supplies last.

RboW

ABOUT RboW

RboW is a brand that proposes opportunities to enjoy the value of art in daily life through sophisticated scents and uplifting designs. It offers beauty, body care, and fragrance products, aiming to be the "closest art piece" that can be kept close. Like art that increases in value over time, RboW delivers unexpected joy and inspiration through diverse products while cherishing materials and origins.

【RboW SNS】

Instagram @rbow_official.jp

【RboW Retail Information】

◼︎ Intercosmesi Japan Official Online Store

https://www.icjonline.jp/shop

◼︎ MOOD or NATURE

Shibuya Scramble Square / 5F +Q (Plusq) Goods Cosmetics

2-24-12 Shibuya, Shibuya-ku, Tokyo

Shibuya Scramble Square Shop & Restaurant, 5th Floor, +Q (Plusq) Goods Cosmetics

Business Hours: 10:00 - 21:00

Phone: 03-4221-4280

Other Retailers: SHOP LIST

*Please contact each store for availability.

[RboW] LINE Gift

[RboW] i LUMINE

Company Profile: Intercosmesi Japan Co., Ltd.

Since its establishment in 2007, Intercosmesi Japan has been primarily engaged in the import and sale of cosmetic and fragrance brands from South Korea, as well as producing organic cosmetic brands in Italy. Through the discovery of advanced and unique overseas cosmetic/fragrance brands and in-house development, the company promotes marketing and distribution strategies focused on long-term brand cultivation. Sales channels extend to various retail partners, including its directly managed store "MOOD or NATURE," department stores, select shops, apparel and interior shops, and catalog gift companies.

https://intercosmesi.jp/