Korean Fragrance Brand "nahes" Lands in Japan, Proposing a New Scent Experience with the Concept of "RAW SENSUALITY"

nahes

Intercosmesi Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo / President: Kenji Mamedata), which imports and sells premium Korean brands, will launch the fragrance brand "nahes" in Japan as its general distributor. Following a pre-sale at the "Perfume Summer Festival curated by ISETAN MEN’S" held at Isetan Shinjuku Men's Building 1F Cosmetics Promotion from July 8 (Wed) to July 21 (Tue), 2026, the brand is scheduled to be sequentially rolled out at select shops starting in October.

nahes

nahes is a fragrance brand established in October 2025 by Creative Director Lee Sehan, who has worked globally as a model. Rather than focusing on sophisticated luxury or perfected beauty, the brand creates scents with the theme of "RAW SENSUALITY," focusing on innate human instincts, emotions, and charms that cannot be fully explained in words. nahes, which constructs scent, visuals, and spatial experiences within a consistent worldview, has garnered attention among creators and fashion industry professionals in South Korea and became a topic of conversation with its campaign featuring globally active model and actress NANA.

In Search of a Scent

The origins of nahes trace back to a media art project Sehan was working on in New York. While working on video and exhibition expressions, he was searching for a scent essential to a particular exhibition but could not find one that materialized his envisioned image. "If I can't find it, I have to make it myself." From this desire, he repeatedly prototyped with perfumers, and a project that began as a scent for an exhibition eventually developed into a brand concept. After approximately four years of preparation, nahes was born.

The brand name is derived from reading his own name, "Sehan," backward, and also from a German word meaning "something familiar."

Raw Sensuality

As its brand philosophy, nahes finds value not in luxury or overly refined beauty, but in the charm that arises from imperfection, instinct, and intuition. The two criteria Lee Sehan insisted on until the end in scent creation were "being intuitive" and "being sexy." Scents that do not require explanation, where scenes and emotions arise the moment they are smelled. Scents that the body reacts to first, naturally drawing out the wearer's charm. Cherishing these sensations, he has completed each fragrance through dialogue with perfumers. Furthermore, the brand's philosophy is strongly influenced by Berlin's culture. "Poor but Sexy," a phrase known as a symbol of Berlin in the early 2000s. This value of sexiness residing in imperfection and raw charm, rather than glamour or perfection, deeply resonates with the aesthetic nahes pursues.

A Mood, Not an Image

Since the brand's launch, nahes has collaborated with creators active in Korea, such as Jung Beckseok, director of the select shop "RECT" in Seoul, photographer Mok Jungwook, known for his portraits of global artists, and video director Song Taejong, who has gained attention for his fashion films, to visually express the brand's philosophy.

Additionally, the campaign featuring NANA, active as a model, actress, and artist, expresses the unadorned beauty that nahes pursues. The brand emphasizes conveying its mood not only through the scent itself but also through video, photography, and space.

Quiet Object, Raw Sense

The product design of nahes is extremely minimalist. Within its quiet presence lies meticulous attention to detail. The 50mL glass bottle achieves high transparency and a sharp outline through a double polishing process. The magnetic cap is designed with consideration for the sound it makes when closing and the tactile sensation it provides. Furthermore, the brand logo is engraved not only on the top of the cap but also on the internal structure and spray head, leaving no compromise even in parts not usually visible. This is because the vessel that holds the scent is considered an embodiment of the brand's philosophy.

Product Details

EAU DE PARFUM

Product Name: EAU DE PARFUM (7 types in total)

Price: 28,900 yen (tax included)

Volume: 50mL

Country of Origin: South Korea

・CHILD OF THE 90S An eau de parfum inspired by the fashion, music, and free atmosphere of the 90s. The depth of patchouli is layered with smoky nuances, creating an earthy impression reminiscent of a damp forest or a secret base.

・UNTITLED (RED) A scent inspired by the American painter Mark Rothko's work "Untitled (Red)." Centered around rose, with woody and earthy elements layered, it expresses a genderless charm that transcends existing frameworks.

・PHOEBE A scent inspired by a name that evokes purity and the quality of light. It harmonizes sensual beauty and evokes the scent of soft skin. With jasmine and musk as its core, it leaves a clean and soft impression.

・SO36 A scent inspired by the long-established Berlin club "SO36." Warmth reminiscent of whiskey blends with the richness of dark chocolate, evoking the exhilaration of the night.

・POOR BUT SEXY An eau de parfum born from the phrase "Poor but Sexy," symbolizing Berlin in the early 2000s. Incorporating leather and spices, it depicts free and creative energy as a scent.

・HEIDI Expresses the purity of tuberose through scent. Within its purity lies unadorned instinct and free nuances. Sweet and creamy notes are layered with musk and amber, leaving a warm and deep lingering scent.

・FITZROY Expresses the unique energy of "Fitzroy," a cultural area in Melbourne, Australia. Individualistic woody notes are layered with smoky depth, leaving a vivid and powerful impression.

DISCOVERY SET

Product Name: DISCOVERY SET

Price: 8,800 yen (tax included)

Volume: 2mL x 7 bottles

Country of Origin: South Korea

Store Information

On December 19, 2025, the brand's first standalone showroom opened in Hannam-dong. This space is not merely a retail store but is designed as a place where visitors can naturally experience nahes' sensibility and philosophy in their daily lives. The mood and worldview that the brand cherishes quietly permeate the entire space, allowing visitors to deeply connect with nahes' values.

nahes show showroom (Address: 11, Hannam-daero 42-gil, Yongsan-gu, Seoul)

Participation in "Perfume Summer Festival curated by ISETAN MEN’S" Decided!

Participation in the "Perfume Summer Festival curated by ISETAN MEN’S" held at Isetan Shinjuku Men's Building 1F Cosmetics Promotion has been decided. The full lineup, including all 7 types of eau de parfum and the discovery set that allows you to enjoy all scents in 2mL size, will be pre-sold.

Period: July 8 (Wed) - July 21 (Tue), 2026

Special Offer: For the first 100 customers who purchase 20,000 yen or more (tax included) of nahes products during the period, a "tabloid-style brand catalog (not for sale)" will be presented.

Creative Director Lee Sehan Event to Be Held

To commemorate the brand's debut in Japan, Creative Director Lee Sehan will visit. He will share points of his dedication and assist with scent selection.

Date and Time: July 11 (Sat), 2026, 3:00 PM - 5:00 PM

*Reservations are not required.

*Each group is expected to take about 10 minutes.

*There may be a wait during busy periods.

Creative Director Lee Sehan Profile

Lee Sehan

A model and creative director based in South Korea. While building a career in the fashion scene, appearing in collections for global luxury brands as a model, he deepened his interest in contemporary art and expressive activities during his stay in New York. Triggered by a project themed "scent," he pursued expression through fragrance and established the fragrance brand "nahes" in 2025. With the concept of "Raw Sensuality," he expresses instinctive beauty beyond refinement and adornment through scent. Based on the aesthetic sense and experience cultivated through working with luxury brands worldwide as a model, he handles comprehensive creative direction, including space and visuals, not just scent.

【nahes SNS】

Official Instagram: @nahes_official

Japan Official Instagram: @nahes_jp

【nahes Sales Information】

◼︎Intercosmesi Japan Official Online Store

https://www.icjonline.jp/shop?brand=10

nahes Official Website

https://nahesparfums.com/

Company Profile: Intercosmesi Japan Co., Ltd.

Since its establishment in 2007, Intercosmesi Japan has been engaged in business primarily through the import and sale of cosmetic and fragrance brands from Korea, following its initial involvement in producing organic cosmetic brands in Italy. Through the discovery of advanced and unique overseas cosmetic/fragrance brands and in-house development, we promote marketing and distribution strategies centered on mid-to-long-term brand cultivation. Sales channels extend to various retail partners, including our directly managed store "MOOD or NATURE," department stores, select shops, apparel and interior shops, and catalog gift companies.

https://intercosmesi.jp/