Local Production for Local Consumption Home Staging Implemented in Sapporo: 100% Hokkaido Furniture Adopted for Hokkaido Properties

Intellix Holdings Co., Ltd. (Shibuya-ku, Tokyo; President and CEO Seiji Toshinari), in collaboration with Samantha Home Staging Co., Ltd. (Koto-ku, Tokyo; President Masafumi Onishi) and Conde House Co., Ltd. (Asahikawa City, Hokkaido; President and CEO Tetsuyoshi Someya), has implemented 'local production for local consumption home staging,' utilizing only furniture produced in the property's location, at a property in Sapporo City, Hokkaido.

This initiative was realized by combining the strengths of the Intellix Group, which creates living spaces through renovation; Conde House, which manufactures wooden furniture utilizing Hokkaido-sourced timber; and Samantha Home Staging, which provides spatial design. In local production for local consumption home staging, we go beyond simply improving property value through spatial presentation, creating living spaces where residents can experience local culture and industry. It is being developed as a new value proposition in real estate distribution, an initiative that also leads to consideration for the local economy and environment.

Background of the Initiative
'Local production for local consumption home staging' is an initiative aimed at simultaneously solving issues in both real estate and local industries.
- The real estate distribution issue of efficiently selling vacant properties.
- The local industry issue of promoting the appeal of domestic furniture and expanding sales channels.
In response to these, we create new value by redesigning properties not merely as items for sale, but as 'spaces to experience the charm of the region.' While conventional home staging aimed to improve property value through 'presentation,' this initiative focuses on:
- Creating spaces that incorporate local materials and culture.
- Materializing the image of living in that specific area.
- Fostering attachment to both the property and the region.
It is being developed as a lifestyle-proposal type of home staging.

Features of the Hokkaido Project
Spatial Presentation with 100% Hokkaido Furniture
In selling 'Renovex Mansion,' a renovated property over 100 square meters and 20 years old located near Sapporo Station, products from 'Conde House,' a wooden furniture maker based in Asahikawa, Hokkaido, were adopted, implementing home staging with 100% Hokkaido-made furniture.
By combining furniture utilizing Hokkaido timber with living spaces revitalized through renovation, a space where people can experience local craftsmanship is created. Furthermore, in this project, going beyond mere furniture placement, the staging conveys a real sense of lifestyle while adjusting spatial flow and lines of sight. This aims for a spatial presentation that allows potential buyers to concretely imagine 'how they would live here' during viewings.

A New Way to Showcase Real Estate
Conveying 'Lifestyle' and 'Region' Simultaneously
In this initiative, by combining not only the property's location and specifications but also materials unique to the region, the harmony of furniture and space, the worldview, and the image of living, we expect to elevate the impression during viewings and differentiate it from other properties. Also, by conveying the region's charm, it serves as a catalyst to heighten interest and attachment not only to the property but also to the region itself.

Value for Furniture Makers
'A New Place to Experience Within Daily Life'
Through this initiative, real estate properties take on the role of a 'real showroom' for furniture makers—a place to experience products within actual living spaces. Because viewers can experience the furniture 'within a lifestyle' rather than as an 'exhibit,' value that cannot fully be conveyed through e-commerce or physical stores can be concretely appealed through lifestyle scenes, contributing to expanded sales channels and improved brand recognition.

Environmental and Social Consideration
Local production for local consumption home staging leads to a reduction in the environmental impact associated with long-distance transportation by utilizing resources produced in the region for homes in that same region. Additionally, while creating opportunities to heighten interest in forests and resource circulation, it also contributes to job creation, such as expanding active roles for human resources involved in local construction and staging work. As an initiative with such complex value, this project is positioned to contribute to the realization of a sustainable society.

Comment from Seiji Toshinari, President and CEO, Intellix Holdings Co., Ltd.
'The distribution of existing housing is a business with overwhelmingly less environmental impact compared to rebuilding. In this era where environmental consideration is emphasized, the time has come when the inherent appeal of 'renovation'—utilizing what already exists—is naturally understood. By participating in this environmentally friendly local production for local consumption project of 'staging a Hokkaido property with Hokkaido furniture,' we will convey the charm of local furniture that customers may not have known before, and contribute to the realization of a sustainable society.'