Spills Beer and It Just Rolls Off?! "Wearable BEER" Launches "Highly Water-Repellent T-Shirt". Perfect for Summer Festivals and Outdoors.
Key facts
- Spills Beer and It Just Rolls Off?! "Wearable BEER" Launches "Highly Water-Repellent T-Shirt". Perfect for Summer Festivals and Outdoors.
- Indahouse Co., Ltd. has launched the new product "BEER Highly Water-Repellent T-Shirt," which combines playfulness and high functionality for beer lovers. This product uses a highly water-repellent material that repels liquids such as water, beer, coffee, and soy sauce, making it comfortable to wear at summer festivals and outdoor scenes. The product is available for sale on the official "Wearable BEER" online store.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Indahouse Co., Ltd. has launched the new product "BEER Highly Water-Repellent T-Shirt," which combines playfulness and high functionality for beer lovers. This product uses a highly water-repellent material that repels liquids such as water, beer, coffee, and soy sauce, making it comfortable to wear at summer festivals and outdoor scenes. The product is available for sale on the official "Wearable BEER" online store.
- Citation
- Spills Beer and It Just Rolls Off?! "Wearable BEER" Launches "Highly Water-Repellent T-Shirt". Perfect for Summer Festivals and Outdoors. (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Indahouse Co., Ltd. has launched the new product "BEER Highly Water-Repellent T-Shirt," which combines playfulness and high functionality for beer lovers. This product uses a highly water-repellent material that repels liquids such as water, beer, coffee, and soy sauce, making it comfortable to wear at summer festivals and outdoor scenes. The product is available for sale on the official "Wearable BEER" online store.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 21:45
- 🔍 Collected: June 12, 2026 at 13:06
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (3h 45m after Collected)
Indahouse Co., Ltd. (Headquarters: Utsunomiya City, Tochigi Prefecture; Representative Director: Takahiro K Suzuki) has launched "BEER Highly Water-Repellent T-Shirt," a new product that fuses playfulness and high functionality for beer lovers. This product adopts a highly water-repellent material that repels liquids such as water, beer, coffee, and soy sauce, making it a comfortable item to wear at summer festivals and outdoor scenes. The product is available for sale on the official "Wearable BEER" online store.
We Seriously Wanted to Create Clothes You Can Enjoy Even If You Spill Beer On Them
"Wearable BEER" is a brand that has been developed with the theme of "apparel to enjoy beer more."
At occasions where people enjoy beer, such as festivals, outdoor activities, and events, the small stress of "spilling drinks" is inevitable. Therefore, this time, focusing on "realistic functionality for beer lovers," we collaborated with the Japanese-origin relaxing wear brand "TETERA" to create the "BEER Highly Water-Repellent T-Shirt."
We aimed for an item that is not just playful but also "genuinely usable."
Highly Water-Repellent Specification That Repels Water and Beer
This product employs a special water-repellent treatment with a double structure at both the yarn and fabric stages. It is designed to repel not only water but also liquids such as beer, coffee, soy sauce, and sauce.
Furthermore, it possesses high breathability and moisture permeability, preventing stuffiness and ensuring comfortable wear even in the summer.
The treatment is designed so that the water-repellent effect does not easily diminish. The fabric uses a silky, high-quality material, and the silhouette is designed to be easy to wear not only at festivals but also in daily life, avoiding the casualness often associated with festival T-shirts.
About the Joint Development with TETERA
"TETERA," with whom the joint development was carried out, is a Japanese relaxing wear brand launched in 2016. It incorporates Japan's traditional "IKI" (chic/stylish) culture into modern lifestyles, offering items that balance relaxation with adult fashion.
In this joint development, we combined the playfulness characteristic of "Wearable BEER" with TETERA's expertise in materials, comfort, and silhouette design, resulting in a "highly functional T-shirt that can be worn at festivals and in the city."
SNS Campaign "#WearableWaterRepellent" Held
To commemorate the launch of the "BEER Highly Water-Repellent T-Shirt," we are holding the SNS posting campaign "#WearableWaterRepellent" on Instagram and X.
During the campaign period, participants who follow the official "Wearable BEER" SNS accounts, post content related to BEER with the designated hashtag "#WearableWaterRepellent," and enter through the application form will be entered into a lottery to win original "Wearable BEER" prizes.
### How to Participate in the Campaign
【Instagram】
1. Follow the official "Wearable BEER" Instagram account
2. Post content related to BEER with the hashtag "#WearableWaterRepellent"
3. Enter via the application form
*Public accounts are eligible for entry.
*Participating on both Instagram and X will increase your chances of winning.
### Campaign Period
Until Saturday, June 20, 2026
*For campaign details and the application form, please check the campaign page on the official "Wearable BEER" shop.
Product Overview
Product Name: BEER Highly Water-Repellent T-Shirt
Colors: White / Black
Front: BEER logo print
Back: BEER logo print with droplet design
Sizes: M / L / XL
BEER Highly Water-Repellent T-Shirt Special Page
Product Page
"Wearable BEER"
"Wearable BEER" is an apparel brand created by the twin rapper unit "Suzuki Brothers," who are passionate about beer. They offer items such as T-shirts and caps that allow you to enjoy a "beer mood" both in daily life and at festivals. While crossing music, culture, and outdoors, they propose a "lifestyle of enjoying beer."
Company Profile
Company Name: Indahouse Co., Ltd.
English Name:indahouse Co.,Ltd.
Representative: Takahiro K Suzuki, Representative Director and President
Established: May 27, 2014
Location: 4534-3 Shimo-Okura, Utsunomiya City, Tochigi Prefecture, 321-0403
Business Activities:
- Rap supervision, rap instruction, event appearances
- Planning, production, and sales of music
- Planning, production, and sales of videos
- Talent and artist management
- Planning, production, and operation of web services and content
- Event planning, production, and operation
[Contact Information for this Release]
Wearable BEER Official Website
Contact: Suzuki
MAIL: shop@beerbeerbeer.beer
*Please contact us via email or the shop's inquiry form.
We Seriously Wanted to Create Clothes You Can Enjoy Even If You Spill Beer On Them
"Wearable BEER" is a brand that has been developed with the theme of "apparel to enjoy beer more."
At occasions where people enjoy beer, such as festivals, outdoor activities, and events, the small stress of "spilling drinks" is inevitable. Therefore, this time, focusing on "realistic functionality for beer lovers," we collaborated with the Japanese-origin relaxing wear brand "TETERA" to create the "BEER Highly Water-Repellent T-Shirt."
We aimed for an item that is not just playful but also "genuinely usable."
Highly Water-Repellent Specification That Repels Water and Beer
This product employs a special water-repellent treatment with a double structure at both the yarn and fabric stages. It is designed to repel not only water but also liquids such as beer, coffee, soy sauce, and sauce.
Furthermore, it possesses high breathability and moisture permeability, preventing stuffiness and ensuring comfortable wear even in the summer.
The treatment is designed so that the water-repellent effect does not easily diminish. The fabric uses a silky, high-quality material, and the silhouette is designed to be easy to wear not only at festivals but also in daily life, avoiding the casualness often associated with festival T-shirts.
About the Joint Development with TETERA
"TETERA," with whom the joint development was carried out, is a Japanese relaxing wear brand launched in 2016. It incorporates Japan's traditional "IKI" (chic/stylish) culture into modern lifestyles, offering items that balance relaxation with adult fashion.
In this joint development, we combined the playfulness characteristic of "Wearable BEER" with TETERA's expertise in materials, comfort, and silhouette design, resulting in a "highly functional T-shirt that can be worn at festivals and in the city."
SNS Campaign "#WearableWaterRepellent" Held
To commemorate the launch of the "BEER Highly Water-Repellent T-Shirt," we are holding the SNS posting campaign "#WearableWaterRepellent" on Instagram and X.
During the campaign period, participants who follow the official "Wearable BEER" SNS accounts, post content related to BEER with the designated hashtag "#WearableWaterRepellent," and enter through the application form will be entered into a lottery to win original "Wearable BEER" prizes.
### How to Participate in the Campaign
【Instagram】
1. Follow the official "Wearable BEER" Instagram account
2. Post content related to BEER with the hashtag "#WearableWaterRepellent"
3. Enter via the application form
*Public accounts are eligible for entry.
*Participating on both Instagram and X will increase your chances of winning.
### Campaign Period
Until Saturday, June 20, 2026
*For campaign details and the application form, please check the campaign page on the official "Wearable BEER" shop.
Product Overview
Product Name: BEER Highly Water-Repellent T-Shirt
Colors: White / Black
Front: BEER logo print
Back: BEER logo print with droplet design
Sizes: M / L / XL
BEER Highly Water-Repellent T-Shirt Special Page
Product Page
"Wearable BEER"
"Wearable BEER" is an apparel brand created by the twin rapper unit "Suzuki Brothers," who are passionate about beer. They offer items such as T-shirts and caps that allow you to enjoy a "beer mood" both in daily life and at festivals. While crossing music, culture, and outdoors, they propose a "lifestyle of enjoying beer."
Company Profile
Company Name: Indahouse Co., Ltd.
English Name:indahouse Co.,Ltd.
Representative: Takahiro K Suzuki, Representative Director and President
Established: May 27, 2014
Location: 4534-3 Shimo-Okura, Utsunomiya City, Tochigi Prefecture, 321-0403
Business Activities:
- Rap supervision, rap instruction, event appearances
- Planning, production, and sales of music
- Planning, production, and sales of videos
- Talent and artist management
- Planning, production, and operation of web services and content
- Event planning, production, and operation
[Contact Information for this Release]
Wearable BEER Official Website
Contact: Suzuki
MAIL: shop@beerbeerbeer.beer
*Please contact us via email or the shop's inquiry form.
FAQ
Is this T-shirt really okay even if I spill beer on it?
Yes, due to special highly water-repellent processing, it strongly repels liquids like beer and coffee. However, it does not guarantee complete stain prevention.
Will the water-repellent effect diminish after washing?
The processing is designed to minimize the loss of water-repellent effect, but it may decrease depending on the washing method. Please follow the care instructions on the label.
What are the benefits of collaborating with TETERA?
By integrating TETERA's expertise in material development, comfort, and silhouette design, the product achieves not only water repellency but also comfortable wear and a design suitable for daily use.
What are the prizes for the SNS campaign?
Original "Wearable BEER" prizes will be awarded by lottery. Please check the campaign page for specific prize details.
In what situations is this T-shirt recommended?
It is recommended for active scenes like summer festivals, outdoor activities, BBQs, and camping, as well as for everyday situations where minor stains might be a concern.