Interactive Solutions Begins Providing AI Role-Playing System 'iRolePlay' to Thirty-Three Bank

Interactive Solutions Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kiyoshi Sekine; hereinafter 'the Company') announces that it has started providing its AI role-playing system 'iRolePlay' to Thirty-Three Bank (President: Gotaro Michihiro; hereinafter 'Thirty-Three Bank') from May 18, 2026. This implementation is being carried out with the support of Change Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomohiro Noda; hereinafter 'Change') for introduction and establishment support.

■ Background and Purpose

In the sales field of financial institutions, the dialogue quality required of each employee is becoming increasingly sophisticated due to the diversification of customer needs and the further permeation of customer-oriented business operations. Fostering this as an organization has become a challenge. Traditional e-learning and group training have focused on knowledge acquisition, showing limitations in skill development, such as applying knowledge to actual conversations with customers. To enable training for many people according to their individual levels within limited educational costs and time, the Company's 'iRolePlay', which utilizes generative AI, was trialed. After comparing it with other AI tools, 'iRolePlay' was adopted based on evaluations of its high accuracy and level of conversation content, and the low man-hours required to create training courses, allowing training to start immediately. Going forward, the plan is to build a system that allows the organization to share and develop sales skills, which tend to be dependent on individuals.

■ Support for Establishment through Collaboration with Change

In this implementation, Change will provide accompaniment support, leveraging its long-cultivated expertise in the human resource development field. Through follow-ups based on usage analysis, it will continuously support the establishment of dialogue quality in the field.

■ Role of 'iRolePlay' at Thirty-Three Bank

Sales Capability Evaluation System: Visualizes employee dialogue skills using a 20-type system based on 5 conversation types × 4 difficulty levels.

Issue Analysis and Immediate Feedback: After training, AI analyzes the comprehensiveness and consistency of discussion points and provides improvement advice.

Pre-Customer Contact Dialogue Quality Management: Generates training courses from existing materials, enabling field-led cycle operation of dialogue quality assurance.

Main Functions

- Basic training function in a question-and-answer format for knowledge acquisition
- Dialogue-style training function simulating actual interviews with AI playing roles such as customers or superiors
- Function for AI evaluation of interview content and improvement advice after training

▲ iRolePlay Training Screen

■ Start Date of Use

May 18, 2026 (Monday)

About Change Co., Ltd.

Change Co., Ltd. specializes in human resource development and organizational transformation support using digital technology and educational know-how, providing accompaniment support for corporate DX promotion and field establishment.

About Interactive Solutions Co., Ltd.

'iRolePlay' is an AI platform that transforms the previously personal sales dialogue skills into 'capability assets' that can be measured, developed, and controlled by the organization. It visualizes sales capabilities with an evaluation system consisting of 5 conversation types × 4 difficulty levels, and manages pre-meeting dialogue training, quality improvement, and compliance risks through issue analysis and immediate feedback. Based on over 160 patented technologies for highly regulated industries such as pharmaceuticals and finance, it is expanding as a sales capability development infrastructure that integrates training, OJT, evaluation, compliance confirmation, and sales quality standardization into a single flow.

▲ Evaluation System: 5 Conversation Types × 4 Difficulty Levels

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Contact for Inquiries

Interactive Solutions Co., Ltd.

Sales & Marketing Department

https://www.interactive-solutions.co.jp/